Capgemini SWOT Analysis, Competitors & USP

Posted in IT & Technology, Total Reads: 15415

SWOT analysis of Capgemini analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Capgemini SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Capgemini to benchmark its business & performance as compared to the competitors and industry. Capgemini is one of the leading brands in the IT & Technology sector. The table below also lists the top Capgemini competitors and elaborates Capgemini market segmentation, target group, positioning & Unique Selling Proposition (USP).

Capgemini SWOT, Competitors, Marketing STP & Brand analysis Table
Capgemini Brand Analysis
Parent Company



Computer Services


IT & Technology

Tagline/ Slogan

People matter, Results count; Collaborative Business Experience


Their USP is the ‘people-centric’ approach to technology to provide concrete business results. In essence, at Capgemini, they call it, ‘The Collaborative Business Experience.

Capgemini STP

Public Sector, BFSI, Retail, Manufacturing, Energy and Utility, Travel, Healthcare

Target Group

Mostly European Markets, Clients with revenue generation of >$5 million


Leading European It Service provider

Capgemini SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Capgemini. Strengths are:

1. Its “Collaborative Experience” messaging has huge impact. Its an appropriate topic for bridging IT and business needs

2. Strong presence in European marketplace enabling expansion of the Rightshore model

3. Its Rightshore model proposition is focused on cost reduction, the ability to outsource IT operations and Business value

4. It leverages repeatable frameworks aimed at bringing value to business customers such as ASE, RAIN and Techno Vision

5. It has nearly 145,000 employees in the organisation

6. Capgemini has a global presence in over 40 countries

7. It is a multicultural organization

8. It has a strong presence in India where it employs over 50000 people. 

9. Capgemini has strong domain experience in Government and Public Sector, Energy and Utilities, Manufacturing, Telecom and Financial Services sectors.


Here are the weaknesses in the Capgemini SWOT Analysis:

1. It has a comparatively heavy reliance on consulting. It is not known for its ability to take on bite-sized service project capabilities
2. Scale and breadth of offerings presents challenges: Global integration will be never ending process


Following are the Opportunities in Capgemini SWOT Analysis:

1. As part of its "Collaborative Experience" strategy, it is aggressively partnering with cloud computing leaders to adapt to new IT ecosystems
2. It is playing an important role in most of the business today, networking and cloud computing being the most prospective area for growth in which Capgemini can excel


The threats in the SWOT Analysis of Capgemini are as mentioned:

1. It has strong presence in European countries which are undergoing economic turmoil, so this is a hindrance in its growth
2. Tough competitive market, with the advent of new small players which focuses on low cost value proposition

Capgemini Competition

Below are the top 6 Capgemini competitors:

1. Accenture
2. Wipro Technologies
3. TCS

4. Infosys

5. Cognizant

6. HCL Technologies

The brandguide table above concludes the Capgemini SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Capgemini. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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