Capgemini SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Capgemini analyses the brand by its strengths, weaknesses, opportunities & threats. In Capgemini SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Capgemini to benchmark its business & performance as compared to the competitors. Capgemini is one of the leading brands in the IT & Technology sector.

The table below lists the Capgemini SWOT (Strengths, Weaknesses, Opportunities, Threats), top Capgemini competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Capgemini SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Capgemini Brand Analysis
Parent Company

Capgemini

Category

Computer Services

Sector

IT & Technology

Tagline/ Slogan

People matter, Results count; Collaborative Business Experience

USP

Their USP is the ‘people-centric’ approach to technology to provide concrete business results. In essence, at Capgemini, they call it, ‘The Collaborative Business Experience.

Capgemini STP
Segment

Public Sector, BFSI, Retail, Manufacturing, Energy and Utility, Travel, Healthcare

Target Group

Mostly European Markets, Clients with revenue generation of >$5 million

Positioning

Leading European It Service provider

SWOT Analysis of Capgemini
Capgemini Strengths

Below are the Strengths in the SWOT Analysis of Capgemini:

1. Its “Collaborative Experience” messaging has huge impact. Its an appropriate topic for bridging IT and business needs

2. Strong presence in European marketplace enabling expansion of the Rightshore model

3. Its Rightshore model proposition is focused on cost reduction, the ability to outsource IT operations and Business value

4. It leverages repeatable frameworks aimed at bringing value to business customers such as ASE, RAIN and Techno Vision

5. It has nearly 145,000 employees in the organisation

6. Capgemini has a global presence in over 40 countries

7. It is a multicultural organization

8. It has a strong presence in India where it employs over 50000 people. 

9. Capgemini has strong domain experience in Government and Public Sector, Energy and Utilities, Manufacturing, Telecom and Financial Services sectors.

Capgemini Weaknesses

Here are the weaknesses in the Capgemini SWOT Analysis:

1. It has a comparatively heavy reliance on consulting. It is not known for its ability to take on bite-sized service project capabilities
2. Scale and breadth of offerings presents challenges: Global integration will be never ending process

Capgemini Opportunities

Following are the Opportunities in Capgemini SWOT Analysis:

1. As part of its "Collaborative Experience" strategy, it is aggressively partnering with cloud computing leaders to adapt to new IT ecosystems
2. It is playing an important role in most of the business today, networking and cloud computing being the most prospective area for growth in which Capgemini can excel

Capgemini Threats

The threats in the SWOT Analysis of Capgemini are as mentioned:

1. It has strong presence in European countries which are undergoing economic turmoil, so this is a hindrance in its growth
2. Tough competitive market, with the advent of new small players which focuses on low cost value proposition

Capgemini Competition
Capgemini Competitors

Below are the top 6 competitors of Capgemini:

1. Accenture
2. Wipro Technologies
3. TCS

4. Infosys

5. Cognizant

6. HCL Technologies


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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