Asustek Computer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Asustek Computer analyses the brand by its strengths, weaknesses, opportunities & threats. In Asustek Computer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Asustek Computer to benchmark its business & performance as compared to the competitors. Asustek Computer is one of the leading brands in the IT & Technology sector.

The table below lists the Asustek Computer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Asustek Computer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Asustek Computer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Asustek Computer Brand Analysis
Parent Company

Asustek Computer Inc.


Computer Hardware


IT & Technology

Tagline/ Slogan

All-in-one is no longer in one; Good things come to those who wait


Innovation with quality

Asustek Computer STP

Worldwide Computer hardware, computer, mobile phones and electronic purchasers

Target Group

Companies selling notebooks, computer equipments, motherboards and other electronic items


Inspiring Innovation and Persistent Perfection

SWOT Analysis of Asustek Computer
Asustek Computer Strengths

Below are the Strengths in the SWOT Analysis of Asustek Computer:

1. Its in-house manufacturing of hardware components

2. Strong R&D department focusing on new advancement
3. Innovative product building
4. Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide

5. Market Leadership

6. Strong relationship with customers

Asustek Computer Weaknesses

Here are the weaknesses in the Asustek Computer SWOT Analysis:

1. Breaking business partnership in Smartphone with Garmin

2. Over dependence on few customers and limited market share

Asustek Computer Opportunities

Following are the Opportunities in Asustek Computer SWOT Analysis:

1. Huge Emerging market still to penetrated for computers

2. Increasing demand of Smartphone

3. Strategic Acquisitions and Alliances

4. Outlook for PC Shipment

Asustek Computer Threats

The threats in the SWOT Analysis of Asustek Computer are as mentioned:

1. Geopolitical risk for Asustek Computers
2. Decreasing demand of Netbooks and laptops

3. Low profit margins

4. Technology becoming obsolete

5. Global Economic turndown

Asustek Computer Competition
Asustek Computer Competitors

Below are the top 4 competitors of Asustek Computer:

1. Compal Electronics
2. Benq Corporation
3. Celestica Inc.

4. Quanta Computer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Asustek Computer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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