Asustek Computer SWOT Analysis, USP & Competitors

Posted in IT & Technology, Total Reads: 6081

SWOT Analysis of Asustek Computer with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Asustek Computer

Parent Company

Asustek Computer Inc.


Computer Hardware


IT and Technology

Tagline/ Slogan

All-in-one is no longer in one; Good things come to those who wait


Innovation with quality



Worldwide Computer hardware, computer, mobile phones and electronic purchasers

Target Group

Companies selling notebooks, computer equipments, motherboards and other electronic items


Inspiring Innovation and Persistent Perfection

SWOT Analysis


1. Its in-house manufacturing of hardware components

2. Strong R&D department focusing on new advancement
3. Innovative product building
4. Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide

5. Market Leadership

6. Strong relationship with customers


1. Breaking business partnership in Smartphone with Garmin

2. Over dependence on few customers and limited market share


1. Huge Emerging market still to penetrated for computers

2. Increasing demand of Smartphone

3. Strategic Acquisitions and Alliances

4. Outlook for PC Shipment


1. Geopolitical risk for Asustek Computers
2. Decreasing demand of Netbooks and laptops

3. Low profit margins

4. Technology becoming obsolete

5. Global Economic turndown



1. Compal Electronics
2. Benq Corporation
3. Celestica Inc.

4. Quanta Computer

The table above concludes the Asustek Computer SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Asustek Computer. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: