Asustek Computer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Asustek Computer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Asustek Computer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Asustek Computer to benchmark its business & performance as compared to the competitors, and make strategic improvements. Asustek Computer is one of the leading brands in the IT & Technology sector.

The article below lists the Asustek Computer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Asustek Computer SWOT Analysis:

SWOT Analysis of Asustek Computer

For Asustek Computer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Asustek Computer Strengths

The strengths of Asustek Computer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Asustek Computer :

1. Its in-house manufacturing of hardware components

2. Strong R&D department focusing on new advancement
3. Innovative product building
4. Asus operates around 50 service sites across 32 countries and has over 400 service partners worldwide

5. Market Leadership

6. Strong relationship with customers

Asustek Computer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Asustek Computer SWOT Analysis:

1. Breaking business partnership in Smartphone with Garmin

2. Over dependence on few customers and limited market share

Asustek Computer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Asustek Computer SWOT Analysis:

1. Huge Emerging market still to penetrated for computers

2. Increasing demand of Smartphone

3. Strategic Acquisitions and Alliances

4. Outlook for PC Shipment

Asustek Computer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Asustek Computer are as mentioned:

1. Geopolitical risk for Asustek Computers
2. Decreasing demand of Netbooks and laptops

3. Low profit margins

4. Technology becoming obsolete

5. Global Economic turndown

Asustek Computer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Asustek Computer:

1. Compal Electronics
2. Benq Corporation
3. Celestica Inc.

4. Quanta Computer

Hence this concludes the Asustek Computer SWOT analysis.

Continue reading more about the brand/company.

About Asustek Computer

Asustek Computer Overview
Parent Company

Asustek Computer Inc.


Computer Hardware


IT & Technology

Tagline/ Slogan

All-in-one is no longer in one; Good things come to those who wait


Innovation with quality

Asustek Computer STP

Worldwide Computer hardware, computer, mobile phones and electronic purchasers

Target Market

Companies selling notebooks, computer equipments, motherboards and other electronic items


Inspiring Innovation and Persistent Perfection

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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