MAC Cosmetics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

MAC Cosmetics SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of MAC Cosmetics, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MAC Cosmetics to benchmark its business & performance as compared to the competitors, and make strategic improvements. MAC Cosmetics is one of the leading brands in the lifestyle and retail sector.

The article below lists the MAC Cosmetics SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the MAC Cosmetics SWOT Analysis:

SWOT Analysis of MAC Cosmetics

For MAC Cosmetics, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

MAC Cosmetics Strengths

The strengths of MAC Cosmetics looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of MAC Cosmetics :

1. Founded in 1985 in Toronto Canada
2. Available over 200 locations in 15 countries with 2500 employees
3. Company owned and operated stores
4.Socially responsible image

5. High quality of products

6. Word of mouth endorsements by Makeup Artists

MAC Cosmetics Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the MAC Cosmetics SWOT Analysis:

1.Limited brand awareness as compared to other global players

2. Controversy about product launch created a problem

MAC Cosmetics Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in MAC Cosmetics SWOT Analysis:

1. Informational website
2. Selling through retailer website
3.Taking advantage of selling online

4. Increase brand reach and presence globally

MAC Cosmetics Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of MAC Cosmetics are as mentioned:

1.Competition already online
2.Retailers sell other product line

MAC Cosmetics Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of MAC Cosmetics:


3. Revlon

4. Loreal

5. Lakme

Hence this concludes the MAC Cosmetics SWOT analysis.

Continue reading more about the brand/company.

About MAC Cosmetics

MAC Cosmetics Overview
Parent Company

Estee Lauder Companies




Lifestyle and Retail

Tagline/ Slogan

All Races, All Sexes, All Ages


Wide variety of cosmetics and product ranges

MAC Cosmetics STP

Young women

Target Market

Professional Makeup Artists including models and Actors, Retail consumers- younger women


Focusing on developing professional quality products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to MAC Cosmetics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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