MAC Cosmetics SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 22613
Advertisements

SWOT Analysis of MAC Cosmetics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MAC Cosmetics

Parent Company

Estee Lauder Companies

Category

Cosmetics

Sector

Lifestyle and Retail

Tagline/ Slogan

All Races, All Sexes, All Ages

USP

Wide variety of cosmetics and product ranges

MAC Cosmetics STP

Segment

Young women

Target Group

Professional Makeup Artists including models and Actors, Retail consumers- younger women

Positioning

Focusing on developing professional quality products

MAC Cosmetics SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MAC Cosmetics :

1. Founded in 1985 in Toronto Canada
2. Available over 200 locations in 15 countries with 2500 employees
3. Company owned and operated stores
4.Socially responsible image

5. High quality of products

6. Word of mouth endorsements by Makeup Artists

Weaknesses

1.Limited brand awareness as compared to other global players

2. Controversy about product launch created a problem

Opportunities

1. Informational website
2. Selling through retailer website
3.Taking advantage of selling online

4. Increase brand reach and presence globally

Threats

1.Competition already online
2.Retailers sell other product line

MAC Cosmetics Competition

Competitors

Below are the 5 main MAC Cosmetics competitors :

1.Maybelline 
2.Clinique

3. Revlon

4. Loreal

5. Lakme

The brandguide table above concludes the MAC Cosmetics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to MAC Cosmetics. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: