Published in Lifestyle and Retail category by MBA Skool Team
MAC Cosmetics is one of the leading brands in the lifestyle and retail sector. MAC Cosmetics SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MAC Cosmetics:
Available over 200 locations in 15 countries with 2500 employees
Company owned and operated stores
Socially responsible image
High quality of products
Word of mouth endorsements by Makeup Artists
Above are the strengths in the SWOT Analysis of MAC Cosmetics. The strengths of MAC Cosmetics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MAC Cosmetics Weaknesses
Limited brand awareness as compared to other global players
Controversy about product launch created a problem
These were the weaknesses in the MAC Cosmetics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Professional Makeup Artists including models and Actors, Retail consumers- younger women
Focusing on developing professional quality products
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