MAC Cosmetics SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 23999

SWOT Analysis of MAC Cosmetics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

MAC Cosmetics

Parent Company

Estee Lauder Companies




Lifestyle and Retail

Tagline/ Slogan

All Races, All Sexes, All Ages


Wide variety of cosmetics and product ranges

MAC Cosmetics STP


Young women

Target Group

Professional Makeup Artists including models and Actors, Retail consumers- younger women


Focusing on developing professional quality products

MAC Cosmetics SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of MAC Cosmetics :

1. Founded in 1985 in Toronto Canada
2. Available over 200 locations in 15 countries with 2500 employees
3. Company owned and operated stores
4.Socially responsible image

5. High quality of products

6. Word of mouth endorsements by Makeup Artists


1.Limited brand awareness as compared to other global players

2. Controversy about product launch created a problem


1. Informational website
2. Selling through retailer website
3.Taking advantage of selling online

4. Increase brand reach and presence globally


1.Competition already online
2.Retailers sell other product line

MAC Cosmetics Competition


Below are the 5 main MAC Cosmetics competitors :


3. Revlon

4. Loreal

5. Lakme

The brandguide table above concludes the MAC Cosmetics SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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