MAC Cosmetics SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of MAC Cosmetics analyses the brand by its strengths, weaknesses, opportunities & threats. In MAC Cosmetics SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MAC Cosmetics to benchmark its business & performance as compared to the competitors. MAC Cosmetics is one of the leading brands in the lifestyle and retail sector.

The table below lists the MAC Cosmetics SWOT (Strengths, Weaknesses, Opportunities, Threats), top MAC Cosmetics competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

MAC Cosmetics SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MAC Cosmetics Brand Analysis
Parent Company

Estee Lauder Companies




Lifestyle and Retail

Tagline/ Slogan

All Races, All Sexes, All Ages


Wide variety of cosmetics and product ranges

MAC Cosmetics STP

Young women

Target Group

Professional Makeup Artists including models and Actors, Retail consumers- younger women


Focusing on developing professional quality products

SWOT Analysis of MAC Cosmetics
MAC Cosmetics Strengths

Below are the Strengths in the SWOT Analysis of MAC Cosmetics:

1. Founded in 1985 in Toronto Canada
2. Available over 200 locations in 15 countries with 2500 employees
3. Company owned and operated stores
4.Socially responsible image

5. High quality of products

6. Word of mouth endorsements by Makeup Artists

MAC Cosmetics Weaknesses

Here are the weaknesses in the MAC Cosmetics SWOT Analysis:

1.Limited brand awareness as compared to other global players

2. Controversy about product launch created a problem

MAC Cosmetics Opportunities

Following are the Opportunities in MAC Cosmetics SWOT Analysis:

1. Informational website
2. Selling through retailer website
3.Taking advantage of selling online

4. Increase brand reach and presence globally

MAC Cosmetics Threats

The threats in the SWOT Analysis of MAC Cosmetics are as mentioned:

1.Competition already online
2.Retailers sell other product line

MAC Cosmetics Competition
MAC Cosmetics Competitors

Below are the top 5 competitors of MAC Cosmetics:


3. Revlon

4. Loreal

5. Lakme

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MAC Cosmetics. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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