Published in Lifestyle and Retail category by MBA Skool Team
ALDI is one of the leading brands in the lifestyle and retail sector. ALDI SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ALDI:
ALDI offers top quality products at affordable prices
Offers a wide variety of product portfolio at its stores
ALDI has a strong presence in Germany with over 2500 stores
Keeps the operating costs low which helps the company with better margins
Internationally ALDI has around 10,000 stores in Europe and other countries
Has operations in over 15 countries worldwide
More than 100,000 people are employed with ALDI worldwide
Above are the strengths in the SWOT Analysis of ALDI. The strengths of ALDI looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
ALDI is still relatively small as compared to other brands
Hasn’t been able to impact globally as there are a few other chain stores
Sometimes allegedly regarded as a store for cheap and low quality items
These were the weaknesses in the ALDI SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
ALDI sells at affordable prices maintaining top quality products.
People looking out to purchase grocery at competitive prices.
Households and individuals
ALDI is a place which people reckon more with its private labels. Having strongly placed in Germany, it is now trying to firmly place itself internationally.
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