Sainsburys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Sainsburys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Sainsburys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Sainsburys to benchmark its business & performance as compared to the competitors and industry. As of 2020, Sainsburys is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Sainsburys competitors and includes Sainsburys target market, segmentation, positioning & Unique Selling Proposition (USP).

Sainsburys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Sainsburys Brand Analysis
Parent Company

Qatar Investment


Retail Industry


Lifestyle and Retail

Tagline/ Slogan

Good food costs less at Sainsbury's


Sainsburys is known for selling at low prices with a varieties to offer

Sainsburys STP
Sainsburys Segmentation

People who shop online and offline for groceries & daily need goods

Sainsburys Target Market

Households & individuals

Sainsburys Positioning

Sainsburys is a provider of varied products at affordable prices

Sainsburys SWOT Analysis
Sainsburys Strengths

Below are the Strengths in the SWOT Analysis of Sainsburys:

1. Sainsburys is one of the largest supermarket chains in UK

2. Sainsburys has an employee strength of over 150,000 people

3. It has an extremely experienced leadership team

4. Excellent branding and advertising across the UK through TVCs, print ads, online campaigns etc

5. Sainsbury's has over 600 supermarkets and over 800 convenience stores across UK

6. Each store typically stocks around 30,000 lines of which around 20% are "own-label" goods

7. The company is listed on the London Stock Exchange & FTSE Index

8. Sainsburys has also sponsored several events like Paralympics 

Sainsburys Weaknesses

Here are the weaknesses in the Sainsburys SWOT Analysis:

1. Rising food prices over the world have impacted on Sainsburys selling at higher prices.

2. Stiff competition within every segment of the retail sector

Sainsburys Opportunities

Following are the Opportunities in Sainsburys SWOT Analysis:

1. Sainsbury's can enter the markets of emerging companies through joint ventures or partnerships to explore these new markets

2. Self checkout machines could help in Sainsbury's opening stores for 24 hours which might help boost sales

3. Expanding into growing economies like Africa, Asia etc

Sainsburys Threats

The threats in the SWOT Analysis of Sainsburys are as mentioned:

1. Increasing globalization, presents a challenge as well as an opportunity to Sainsbury's. 

2. Has to always source the best quality/financially viable products from world over vis a vis its competitors.

Sainsburys Competition

Below are the top 9 Sainsburys competitors:

1. Asda

2. Tesco

3. Boots

4. Morrisons

5. Walmart


7. Debenhams

8. Amazon

9. Waitrose

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Sainsburys. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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