Sainsburys SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 20369

SWOT Analysis of Sainsburys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

J. Sainsbury plc


Retail Industry


Lifestyle and Retail

Tagline/ Slogan

Good food costs less at Sainsbury's


Selling at low prices with a large variety to offer.

Sainsburys STP


People who shop online and offline.

Target Group



Provider of varied products at affordable prices

Sainsburys SWOT Analysis


1.  One of the big four supermarket chains in UK
2.  Has an employee strength of over 150,000 people
3. It has an extremely experienced leadership team
4. Excellent branding and advertising
5. It has over 550 supermarkets and over 350 convenience stores across UK
6. Each store typically stocks around 30,000 lines of which around 20% are "own-label" goods


1. Rising food prices over the world have impacted on Sainsbury’s selling at higher prices.
2. Stiff competition within every segment of the retail sector


1. Sainsbury's can enter the markets of emerging companies through joint ventures or partnerships to explore these new markets
2.  Self checkout machines could help in Sainsbury's opening stores for 24 hours which might help boost sales
3. Expanding into growing economies like Africa, Asia etc


1. Increasing globalization, presents a challenge as well as an opportunity to Sainsbury's. 
2. Has to always source the best quality/financially viable products from world over vis a vis its competitors.

Sainsburys Competition


1. Tesco
3. Morrison's

The brandguide table above concludes the Sainsburys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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