Sainsburys SWOT Analysis, Competitors & USP

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Retail Industry

Lifestyle and Retail

Good food costs less at Sainsbury's

Sainsburys is known for selling at low prices with a varieties to offer

People who shop online and offline for groceries & daily need goods

Households & individuals

Sainsburys is a provider of varied products at affordable prices

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sainsburys. Strengths are:

1. Sainsburys is one of the largest supermarket chains in UK

2. Sainsburys has an employee strength of over 150,000 people

3. It has an extremely experienced leadership team

4. Excellent branding and advertising across the UK through TVCs, print ads, online campaigns etc

5. Sainsbury's has over 600 supermarkets and over 800 convenience stores across UK

6. Each store typically stocks around 30,000 lines of which around 20% are "own-label" goods

7. The company is listed on the London Stock Exchange & FTSE Index

8. Sainsburys has also sponsored several events like Paralympics 

Here are the weaknesses in the Sainsburys SWOT Analysis:

1. Rising food prices over the world have impacted on Sainsburys selling at higher prices.

2. Stiff competition within every segment of the retail sector

Following are the Opportunities in Sainsburys SWOT Analysis:

1. Sainsbury's can enter the markets of emerging companies through joint ventures or partnerships to explore these new markets

2. Self checkout machines could help in Sainsbury's opening stores for 24 hours which might help boost sales

3. Expanding into growing economies like Africa, Asia etc

The threats in the SWOT Analysis of Sainsburys are as mentioned:

1. Increasing globalization, presents a challenge as well as an opportunity to Sainsbury's. 

2. Has to always source the best quality/financially viable products from world over vis a vis its competitors.

Below are the top 9 Sainsburys competitors:

1. Asda

2. Tesco

3. Boots

4. Morrisons

5. Walmart

6. ALDI

7. Debenhams

8. Amazon

9. Waitrose