Sainsburys SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 21652
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SWOT Analysis of Sainsburys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sainsbury’s

Parent Company

Qatar Investment

Category

Retail Industry

Sector

Lifestyle and Retail

Tagline/ Slogan

Good food costs less at Sainsbury's

USP

Sainsburys is known for selling at low prices with a varieties to offer

Sainsburys STP

Segment

People who shop online and offline for groceries & daily need goods

Target Group

Households & individuals

Positioning

Sainsburys is a provider of varied products at affordable prices

Sainsburys SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Sainsburys :

1. Sainsburys is one of the largest supermarket chains in UK

2. Sainsburys has an employee strength of over 150,000 people

3. It has an extremely experienced leadership team

4. Excellent branding and advertising across the UK through TVCs, print ads, online campaigns etc

5. Sainsbury's has over 600 supermarkets and over 800 convenience stores across UK

6. Each store typically stocks around 30,000 lines of which around 20% are "own-label" goods

7. The company is listed on the London Stock Exchange & FTSE Index

8. Sainsburys has also sponsored several events like Paralympics 

Weaknesses

1. Rising food prices over the world have impacted on Sainsburys selling at higher prices.

2. Stiff competition within every segment of the retail sector

Opportunities

1. Sainsbury's can enter the markets of emerging companies through joint ventures or partnerships to explore these new markets

2. Self checkout machines could help in Sainsbury's opening stores for 24 hours which might help boost sales

3. Expanding into growing economies like Africa, Asia etc

Threats

1. Increasing globalization, presents a challenge as well as an opportunity to Sainsbury's. 

2. Has to always source the best quality/financially viable products from world over vis a vis its competitors.

Sainsburys Competition

Competitors

Below are the 9 main Sainsburys competitors :

1. Asda

2. Tesco

3. Boots

4. Morrisons

5. Walmart

6. ALDI

7. Debenhams

8. Amazon

9. Waitrose


The brandguide table above concludes the Sainsburys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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