Metro Shoes SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Metro Shoes analyses the brand by its strengths, weaknesses, opportunities & threats. In Metro Shoes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Metro Shoes to benchmark its business & performance as compared to the competitors. Metro Shoes is one of the leading brands in the lifestyle and retail sector.

The table below lists the Metro Shoes SWOT (Strengths, Weaknesses, Opportunities, Threats), top Metro Shoes competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Metro Shoes SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Metro Shoes Brand Analysis
Parent Company

Metro Shoes

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Happy feet Make Happy People

USP

Metro Shoes offers affordable footwear fashion

Metro Shoes STP
Segment

Style Conscious

Target Group

People who want style in budget and premium segment

Positioning

Metro Shoes offers stylish footwear to make you happy

SWOT Analysis of Metro Shoes
Metro Shoes Strengths

Below are the Strengths in the SWOT Analysis of Metro Shoes:

1. Metro Shoes is a strong Indian footwear brand with Strong Values

2. In house Private Labels for affordability

3. An assortment of all well known shoe brands found in any Metro Shoes store

4. It has a countrywide network of exclusive Metro showrooms at more than 150 prime locations across 30 plus cities in India

5. Strong Focus on innovation has boosted the product range

6. Metro Shoes has focused on good advertising and branding by roping in celebrities

Metro Shoes Weaknesses

Here are the weaknesses in the Metro Shoes SWOT Analysis:

1. Operates through Company Owned Models only and hence expansion is slower

2. Metro Shoes has very restricted international presence

Metro Shoes Opportunities

Following are the Opportunities in Metro Shoes SWOT Analysis:

1. Metro Shoes should expand in India as well as in international markets

2. To capture the shoe and accessory market collectively

3. Tie-ups with international brands or adapting franchise model to grow

Metro Shoes Threats

The threats in the SWOT Analysis of Metro Shoes are as mentioned:

1.International players with increasing privatization can reduce Metro Shoes' sales

2. Shoe brands available at discount rates on discount deal sites which affect its in house private labels USP of style with affordability

3. Fake imitations can hurt genuine customers

Metro Shoes Competition
Metro Shoes Competitors

Below are the top 10 competitors of Metro Shoes:

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Adidas

7. Bata

8. Liberty Shoes

9. Woodland

10. Red Tape


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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