Metro Shoes SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 14915
Advertisements

SWOT Analysis of Metro Shoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Metro Shoes

Parent Company

Metro Shoes

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Happy feet Make Happy People

USP

Metro Shoes offers affordable footwear fashion

Metro Shoes STP

Segment

Style Conscious

Target Group

People who want style in budget and premium segment

Positioning

Metro Shoes offers stylish footwear to make you happy

Metro Shoes SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Metro Shoes :

1. Metro Shoes is a strong Indian footwear brand with Strong Values

2. In house Private Labels for affordability

3. An assortment of all well known shoe brands found in any Metro Shoes store

4. It has a countrywide network of exclusive Metro showrooms at more than 150 prime locations across 30 plus cities in India

5. Strong Focus on innovation has boosted the product range

6. Metro Shoes has focused on good advertising and branding by roping in celebrities

Weaknesses

1. Operates through Company Owned Models only and hence expansion is slower

2. Metro Shoes has very restricted international presence

Opportunities

1. Metro Shoes should expand in India as well as in international markets

2. To capture the shoe and accessory market collectively

3. Tie-ups with international brands or adapting franchise model to grow

Threats

1.International players with increasing privatization can reduce Metro Shoes' sales

2. Shoe brands available at discount rates on discount deal sites which affect its in house private labels USP of style with affordability

3. Fake imitations can hurt genuine customers

Metro Shoes Competition

Competitors

Below are the 10 main Metro Shoes competitors :

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Adidas

7. Bata

8. Liberty Shoes

9. Woodland

10. Red Tape


The brandguide table above concludes the Metro Shoes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Metro Shoes. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: