Metro Shoes SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Metro Shoes covering strengths, weaknesses, opportunities and threats.

Metro Shoes Strengths

  1.  Metro Shoes is a strong Indian footwear brand with Strong Values
  2. In house Private Labels for affordability
  3. An assortment of all well known shoe brands found in any Metro Shoes store
  4. It has a countrywide network of exclusive Metro showrooms at more than 150 prime locations across 30 plus cities in India
  5. Strong Focus on innovation has boosted the product range
  6. Metro Shoes has focused on good advertising and branding by roping in celebrities

Above are the strengths in the SWOT Analysis of Metro Shoes. The strengths of Metro Shoes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Metro Shoes Weaknesses

  1. Operates through Company Owned Models only and hence expansion is slower
  2. Metro Shoes has very restricted international presence

These were the weaknesses in the Metro Shoes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Metro Shoes Opportunities

  1. Metro Shoes should expand in India as well as in international markets
  2. To capture the shoe and accessory market collectively
  3. Tie-ups with international brands or adapting franchise model to grow

Above we covered the opportunities in Metro Shoes SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Metro Shoes Threats

  1. International players with increasing privatization can reduce Metro Shoes' sales
  2. Shoe brands available at discount rates on discount deal sites which affect its in house private labels USP of style with affordability
  3. Fake imitations can hurt genuine customers

The threats in the SWOT Analysis of Metro Shoes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Metro Shoes SWOT analysis.

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About Metro Shoes

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Metro Shoes Overview
Parent Company

Metro Shoes

Category

Footwear and Apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

Happy feet Make Happy People

USP

Metro Shoes offers affordable footwear fashion

Metro Shoes STP
Segmentation

Style Conscious

Target Market

People who want style in budget and premium segment

Positioning

Metro Shoes offers stylish footwear to make you happy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Metro Shoes. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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