SWOT Analysis of Metro Shoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Metro Shoes |
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Parent Company |
Metro Shoes |
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Category |
Footwear and Apparel |
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Sector |
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Tagline/ Slogan |
Happy feet Make Happy People |
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USP |
Metro Shoes offers affordable footwear fashion |
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Metro Shoes STP |
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Segment |
Style Conscious |
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Target Group |
People who want style in budget and premium segment |
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Positioning |
Metro Shoes offers stylish footwear to make you happy |
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Metro Shoes SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Metro Shoes : 1. Metro Shoes is a strong Indian footwear brand with Strong Values 2. In house Private Labels for affordability 3. An assortment of all well known shoe brands found in any Metro Shoes store 4. It has a countrywide network of exclusive Metro showrooms at more than 150 prime locations across 30 plus cities in India 5. Strong Focus on innovation has boosted the product range 6. Metro Shoes has focused on good advertising and branding by roping in celebrities |
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Weaknesses |
1. Operates through Company Owned Models only and hence expansion is slower 2. Metro Shoes has very restricted international presence |
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Opportunities |
1. Metro Shoes should expand in India as well as in international markets 2. To capture the shoe and accessory market collectively 3. Tie-ups with international brands or adapting franchise model to grow |
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Threats |
1.International players with increasing privatization can reduce Metro Shoes' sales 2. Shoe brands available at discount rates on discount deal sites which affect its in house private labels USP of style with affordability 3. Fake imitations can hurt genuine customers |
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Metro Shoes Competition |
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Competitors |
Below are the 10 main Metro Shoes competitors : 1. Nike 2. Reebok 3. New Balance 4. Converse 5. Puma 6. Adidas 7. Bata 9. Woodland 10. Red Tape |
The brandguide table above concludes the Metro Shoes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Metro Shoes. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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