Metro Shoes SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 15445

SWOT Analysis of Metro Shoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Metro Shoes

Parent Company

Metro Shoes


Footwear and Apparel


Lifestyle and Retail

Tagline/ Slogan

Happy feet Make Happy People


Metro Shoes offers affordable footwear fashion

Metro Shoes STP


Style Conscious

Target Group

People who want style in budget and premium segment


Metro Shoes offers stylish footwear to make you happy

Metro Shoes SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Metro Shoes :

1. Metro Shoes is a strong Indian footwear brand with Strong Values

2. In house Private Labels for affordability

3. An assortment of all well known shoe brands found in any Metro Shoes store

4. It has a countrywide network of exclusive Metro showrooms at more than 150 prime locations across 30 plus cities in India

5. Strong Focus on innovation has boosted the product range

6. Metro Shoes has focused on good advertising and branding by roping in celebrities


1. Operates through Company Owned Models only and hence expansion is slower

2. Metro Shoes has very restricted international presence


1. Metro Shoes should expand in India as well as in international markets

2. To capture the shoe and accessory market collectively

3. Tie-ups with international brands or adapting franchise model to grow


1.International players with increasing privatization can reduce Metro Shoes' sales

2. Shoe brands available at discount rates on discount deal sites which affect its in house private labels USP of style with affordability

3. Fake imitations can hurt genuine customers

Metro Shoes Competition


Below are the 10 main Metro Shoes competitors :

1. Nike

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Adidas

7. Bata

8. Liberty Shoes

9. Woodland

10. Red Tape

The brandguide table above concludes the Metro Shoes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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