Published in Lifestyle and Retail category by MBA Skool Team
Metro Shoes is one of the leading brands in the lifestyle and retail sector. Metro Shoes SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Metro Shoes:
Metro Shoes is a strong Indian footwear brand with Strong Values
In house Private Labels for affordability
An assortment of all well known shoe brands found in any Metro Shoes store
It has a countrywide network of exclusive Metro showrooms at more than 150 prime locations across 30 plus cities in India
Strong Focus on innovation has boosted the product range
Metro Shoes has focused on good advertising and branding by roping in celebrities
Above are the strengths in the SWOT Analysis of Metro Shoes. The strengths of Metro Shoes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Metro Shoes Weaknesses
Operates through Company Owned Models only and hence expansion is slower
Metro Shoes has very restricted international presence
These were the weaknesses in the Metro Shoes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
People who want style in budget and premium segment
Metro Shoes offers stylish footwear to make you happy
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