Metro Shoes SWOT Analysis, Competitors & USP
SWOT analysis of Metro Shoes analyses the brand by its strengths, weaknesses, opportunities & threats. In Metro Shoes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Metro Shoes to benchmark its business & performance as compared to the competitors. Metro Shoes is one of the leading brands in the lifestyle and retail sector.
The table below lists the Metro Shoes SWOT (Strengths, Weaknesses, Opportunities, Threats), top Metro Shoes competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Metro Shoes Brand Analysis | |
|---|---|
| Parent Company |
Metro Shoes |
| Category |
Footwear and Apparel |
| Sector | |
| Tagline/ Slogan |
Happy feet Make Happy People |
| USP |
Metro Shoes offers affordable footwear fashion |
| Metro Shoes STP | |
| Segment |
Style Conscious |
| Target Group |
People who want style in budget and premium segment |
| Positioning |
Metro Shoes offers stylish footwear to make you happy |
| SWOT Analysis of Metro Shoes | |
| Metro Shoes Strengths |
Below are the Strengths in the SWOT Analysis of Metro Shoes: 1. Metro Shoes is a strong Indian footwear brand with Strong Values 2. In house Private Labels for affordability 3. An assortment of all well known shoe brands found in any Metro Shoes store 4. It has a countrywide network of exclusive Metro showrooms at more than 150 prime locations across 30 plus cities in India 5. Strong Focus on innovation has boosted the product range 6. Metro Shoes has focused on good advertising and branding by roping in celebrities |
| Metro Shoes Weaknesses |
Here are the weaknesses in the Metro Shoes SWOT Analysis: 1. Operates through Company Owned Models only and hence expansion is slower 2. Metro Shoes has very restricted international presence |
| Metro Shoes Opportunities |
Following are the Opportunities in Metro Shoes SWOT Analysis: 1. Metro Shoes should expand in India as well as in international markets 2. To capture the shoe and accessory market collectively 3. Tie-ups with international brands or adapting franchise model to grow |
| Metro Shoes Threats |
The threats in the SWOT Analysis of Metro Shoes are as mentioned: 1.International players with increasing privatization can reduce Metro Shoes' sales 2. Shoe brands available at discount rates on discount deal sites which affect its in house private labels USP of style with affordability 3. Fake imitations can hurt genuine customers |
| Metro Shoes Competition | |
| Metro Shoes Competitors |
Below are the top 10 competitors of Metro Shoes: 1. Nike 2. Reebok 3. New Balance 4. Converse 5. Puma 6. Adidas 7. Bata 9. Woodland 10. Red Tape |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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