SWOT Analysis of Metro Shoes with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Metro Shoes |
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Parent Company |
Metro Shoes |
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Category |
Footwear and Apparel |
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Sector |
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Tagline/ Slogan |
Happy feet Make Happy People |
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USP |
Affordable fashion |
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Metro Shoes STP |
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Segment |
Style Conscious |
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Target Group |
People who want style in budget and premium segment |
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Positioning |
Stylish footwear to make you happy |
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Metro Shoes SWOT Analysis |
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Strengths |
1. A Strong Indian Brand with Strong Values 2. In house Private Labels for affordability 3. An assortment of all well known shoe brands found in store 4.It has a countrywide network of exclusive Metro showrooms at more than 70 prime locations across 30 plus cities in India 5.Strong Focus on innovation |
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Weaknesses |
1.Operates through Company Owned Models only and hence expansion is slower 2. Does not have an international presence |
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Opportunities |
1.To expand in India as well as in International Markets 2.To capture the shoe and accessory market collectively 3. Tie-ups with international brands or adapting franchise model to grow |
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Threats |
1.International Players with increasing privatization 2. Shoe brands available @ discount rates on Discount deal sites which affect its in house private labels USP of style with affordability |
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Metro Shoes Competition |
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Competitors |
2. Bata 6. Puma |
The brandguide table above concludes the Metro Shoes SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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