Published in Lifestyle and Retail category by MBA Skool Team
Adidas is one of the leading brands in the lifestyle and retail sector. Adidas SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Adidas:
Adidas company has a long heritage and high brand value since 1924.
Adidas sponsors major sporting events including Olympics and major sportsmen and teams.
The company has worldwide presence and is internationally recognized.
Adidas has a very diversified product portfolio ranging from sports shoes, equipments to clothing and accessories.
Strong and innovative marketing since years have created a strong brand retention of Adidas in the minds of customers
The company has a workforce of over 50,000 employees worldwide
Excellent advertising of Adidas products through TVCs, online ads, print media, hoardings etc.
The brand is associated with several sport stars as their brand ambassadors
The products can be purchased globally through the company website as well as leading ecommerce websites
Above are the strengths in the SWOT Analysis of Adidas. The strengths of Adidas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The products by Adidas can sometimes be costly due to innovative technology or production method
Stiff competition and similar big brands means customers have high brand switching
These were the weaknesses in the Adidas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Adidas is a world renowned company for sports equipment, clothing and other accessories
Young men ,women and children who have passion for fitness and sports
Urban upper-middle and upper class
Adidas stands for passion for sports
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Adidas. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute