Jack and Jones SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Jack and Jones SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Jack and Jones, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jack and Jones to benchmark its business & performance as compared to the competitors, and make strategic improvements. Jack and Jones is one of the leading brands in the lifestyle and retail sector.

The article below lists the Jack and Jones SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Jack and Jones SWOT Analysis:

SWOT Analysis of Jack and Jones

For Jack and Jones, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Jack and Jones Strengths

The strengths of Jack and Jones looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Jack and Jones :

1. Part of BestSellers which employs more than 15,000 employees
2. Has the backing of a strong Parent group
3. Fair Trade certified Product
4. Available through BestSeller 5700 outlets in over 43 countries
5. One of the biggest fashion brands in Europe
6. Good advertising and brand visibility through VCs and print ad campaigns

Jack and Jones Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Jack and Jones SWOT Analysis:

1.High Costs of Brand Protection and fighting competition
2.Brand Presence not very strong in all the nations

Jack and Jones Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Jack and Jones SWOT Analysis:

1.Growing Casual Wear market globally
2.Low cost of Production in emerging countries

Jack and Jones Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Jack and Jones are as mentioned:

1.Saturation of Jeans Market
2.Fast changing consumer tastes
3.Increasing competition from other brands

4.Product Substitution and cheaper imitations

Jack and Jones Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Jack and Jones:

3.Tommy Hilfiger

Hence this concludes the Jack and Jones SWOT analysis.

Continue reading more about the brand/company.

About Jack and Jones

Jack and Jones Overview
Parent Company



Footwear and apparel


Lifestyle and Retail

Tagline/ Slogan

In Jeans we Trust


Cool, Casual, Confident

Jack and Jones STP

Fashion Conscious Men

Target Market

Urban young men


Creating your own Style

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Jack and Jones. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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