Jack and Jones SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Jack and Jones covering strengths, weaknesses, opportunities and threats.

Jack and Jones Strengths

  1. Part of BestSellers which employs more than 15,000 employees
  2. Has the backing of a strong Parent group
  3. Fair Trade certified Product
  4. Available through BestSeller 5700 outlets in over 43 countries
  5. One of the biggest fashion brands in Europe
  6. Good advertising and brand visibility through VCs and print ad campaigns

Above are the strengths in the SWOT Analysis of Jack and Jones. The strengths of Jack and Jones looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Jack and Jones Weaknesses

  1. High Costs of Brand Protection and fighting competition
  2. Brand Presence not very strong in all the nations

These were the weaknesses in the Jack and Jones SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

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Jack and Jones Opportunities

  1. Growing Casual Wear market globally
  2. Low cost of Production in emerging countries

Above we covered the opportunities in Jack and Jones SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Jack and Jones Threats

  1. Saturation of Jeans Market
  2. Fast changing consumer tastes
  3. Increasing competition from other brands
  4. Product Substitution and cheaper imitations

The threats in the SWOT Analysis of Jack and Jones are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Jack and Jones SWOT analysis.

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About Jack and Jones

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Jack and Jones Overview
Parent Company

BestSeller

Category

Footwear and apparel

Sector

Lifestyle and Retail

Tagline/ Slogan

In Jeans we Trust

USP

Cool, Casual, Confident

Jack and Jones STP
Segmentation

Fashion Conscious Men

Target Market

Urban young men

Positioning

Creating your own Style


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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