Cartier SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Cartier analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cartier SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cartier to benchmark its business & performance as compared to the competitors and industry. As of 2020, Cartier is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cartier competitors and includes Cartier target market, segmentation, positioning & Unique Selling Proposition (USP).

Cartier SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cartier Brand Analysis
Parent Company

Richemont

Category

Watches and Jewelry

Sector

Lifestyle and Retail

Tagline/ Slogan

The art of being unique

USP

Cartier offers ornate watches adorned with precious stones

Cartier STP
Cartier Segmentation

High Income group looking for premium watches

Cartier Target Market

Men and Women in the High income group

Cartier Positioning

Cartier offers luxury watches & stylized jewelry products

Cartier SWOT Analysis
Cartier Strengths

Below are the Strengths in the SWOT Analysis of Cartier:

1. Cartier brand has an image as a luxury brand and popular global premium product

2. Known predominantly as a jeweller, Cartier has an excellent reputation for beautiful and unique watches

3. High brand loyalty in the premium segment of Cartier products

4. Good advertising and brand presence through print ads and TVCs

5. Cartier has exclusive outlets in premium hotels and resorts across the world 

6. Also has offerings like watches, perfumes and prestigious accessories

7. Cartier brand has been closely associated with royal families in Europe, which gives the brand its exclusivity

8. Cartier has its exclusive retail stores in more than 120 countries worldwide

Cartier Weaknesses

Here are the weaknesses in the Cartier SWOT Analysis:

1. Cartier is known for also its exquisite jewelry is not just a watchmaker, its competing brands on the other hand are predominantly watch brands

2. Fake imitations have hurt the brand in the past

Cartier Opportunities

Following are the Opportunities in Cartier SWOT Analysis:

1. Tapping newly emerging luxury markets can be a business proposition for Cartier

2. High growth in the luxury watches segment seen in emerging economies

3. Giving contemporary jewelry designs can help establish a good connect with customers

Cartier Threats

The threats in the SWOT Analysis of Cartier are as mentioned:

1. Intense competitions from jewelry brands as well as luxury watch makers can affect Cartier's business

2. High switching costs for the wealthy can be a concern

3. Strict government regulations of high price luxury goods can be a concern

Cartier Competition
Competitors

Below are the top 15 Cartier competitors:

1. Breguet

2. TAG Heuer

3. Rolex

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Tiffany and Co

10. Bulgari

11. De Beers

12. Blue Nile

13. Swarovski Crystal

14. Nakshatra

15. Chopard


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cartier. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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