Cartier SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 17711

SWOT Analysis of Cartier with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

The art of being unique


Ornate watches adorned with precious stones



High Income group looking for premium watches

Target Group

Men and Women in the High income group


Luxury watches adorned by precious stones

SWOT Analysis


1. The brand has an image as a luxury brand and popular global premium product

2. Known predominantly as a jeweller, Cartier has an excellent reputation for beautiful and unique watches

3. High brand loyalty in the premium segment
4. Good advertising and brand presence through print ads and TVCs
5. Exclusive outlets in premium hotels and resorts across the world
6. Also has offerings like watches, perfumes and prestige accessories


1.Cartier is known for also its exquisite jewellery is not just a watchmaker, its competing brands on the other hand are predominantly watch brands


1.Lack of suitable destinations for retail in luxury market is an opportunity for the brand to establish itself

2. High growth in the luxury watches segment seen in emerging economies


1. Consumers display the double aspect of a strong luxury culture and a strong sensitivity to prices.
2. High switching costs for the wealthy



3. Tag Heuer

The table above concludes the Cartier SWOT analysis along with its marketing and brand parameters.


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