Cartier SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 24754

SWOT analysis of Cartier analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cartier SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cartier to benchmark its business & performance as compared to the competitors and industry. Cartier is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Cartier competitors and elaborates Cartier market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cartier SWOT, Competitors, Marketing STP & Brand analysis Table
Cartier Brand Analysis
Parent Company



Watches and Jewelry


Lifestyle and Retail

Tagline/ Slogan

The art of being unique


Cartier offers ornate watches adorned with precious stones

Cartier STP

High Income group looking for premium watches

Target Group

Men and Women in the High income group


Cartier offers luxury watches & stylized jewelry products

Cartier SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cartier. Strengths are:

1. Cartier brand has an image as a luxury brand and popular global premium product

2. Known predominantly as a jeweller, Cartier has an excellent reputation for beautiful and unique watches

3. High brand loyalty in the premium segment of Cartier products

4. Good advertising and brand presence through print ads and TVCs

5. Cartier has exclusive outlets in premium hotels and resorts across the world 

6. Also has offerings like watches, perfumes and prestigious accessories

7. Cartier brand has been closely associated with royal families in Europe, which gives the brand its exclusivity

8. Cartier has its exclusive retail stores in more than 120 countries worldwide


Here are the weaknesses in the Cartier SWOT Analysis:

1. Cartier is known for also its exquisite jewelry is not just a watchmaker, its competing brands on the other hand are predominantly watch brands

2. Fake imitations have hurt the brand in the past


Following are the Opportunities in Cartier SWOT Analysis:

1. Tapping newly emerging luxury markets can be a business proposition for Cartier

2. High growth in the luxury watches segment seen in emerging economies

3. Giving contemporary jewelry designs can help establish a good connect with customers


The threats in the SWOT Analysis of Cartier are as mentioned:

1. Intense competitions from jewelry brands as well as luxury watch makers can affect Cartier's business

2. High switching costs for the wealthy can be a concern

3. Strict government regulations of high price luxury goods can be a concern

Cartier Competition

Below are the top 15 Cartier competitors:

1. Breguet

2. TAG Heuer

3. Rolex

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Tiffany and Co

10. Bulgari

11. De Beers

12. Blue Nile

13. Swarovski Crystal

14. Nakshatra

15. Chopard

The brandguide table above concludes the Cartier SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cartier. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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