Published in Lifestyle and Retail category by MBA Skool Team
Longines is one of the leading brands in the lifestyle and retail sector. Longines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Longines:
Longines was the first brand to change the way time was kept in sports. They introduced the first watch with a timing mechanism that is triggered by electric signal
International movie and sports celebrities represent Longines as brand ambassadors
Longines has strengthened its brand image by being the official time keeper of Olympics and many other sporting events (like Roland-Garros)
Part of the Swatch group that has 28,000 employees across 50 countries
Good advertising and brand visibility of the watches through TVCs, print ads, online ads etc
Longines has a strong legacy since its inception in 1832
Its logo is one of the longest unchanged trademarks in the world
Above are the strengths in the SWOT Analysis of Longines. The strengths of Longines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The brand is yet to establish itself completely compared to some of its global competitors
Limited market share of Longines watches growth due to competition
These were the weaknesses in the Longines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Longines has watches made from technical expertise born of tradition, elegance and performance
Premium luxury watches
High Income Men and women
Longines offers high quality, trendy & classy luxury watches
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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