Zenith SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Zenith analyses the brand by its strengths, weaknesses, opportunities & threats. In Zenith SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zenith to benchmark its business & performance as compared to the competitors. Zenith is one of the leading brands in the lifestyle and retail sector.

The table below lists the Zenith SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zenith competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Zenith SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Zenith Brand Analysis
Parent Company



Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Life is in the movement


Zenith offers precision watches made by experts

Zenith STP

Luxury segment

Target Group

High Income group


Zenith watch company are positioned as experts in watchmaking

SWOT Analysis
Zenith Strengths

Below are the Strengths in the SWOT Analysis of Zenith:

1. There are more than 300 patents registered under Zenith

2. There are more than 2000+ chronometry awards to the credit of Zenith

3. The position of the brand as experts in Time pieces has been very clearly communicated to the consumers

4. Strong brand name in the industry

5. Owing to strong parent brand, there is excellent distribution of Zenith watches

6. Zenith offers a luxurious collection of watches for both men & women

Zenith Weaknesses

Here are the weaknesses in the Zenith SWOT Analysis:

1. Zenith has tough competition from the other leading brands meaning high brand switching

2. Fake imitation affect the brands and sales as watches are easy to replicate

Zenith Opportunities

Following are the Opportunities in Zenith SWOT Analysis:

1. Zenith has experienced strong growth in Asia. Being a developing market, it is a great opportunity

2. Tie-up with fashion houses and sponsoring events

3. More innovative designs and styles to attract the youth

Zenith Threats

The threats in the SWOT Analysis of Zenith are as mentioned:

1. Luxury segment has seen tough competition as consumers get increasingly brand and price conscious.

2. Brands present a challenge in terms of brand presence and brand image

3. Fake watches that carry Zenith's brand name and sell cheaply

Zenith Competitors

Below are the top 16 competitors of Zenith:

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Rolex

16. Ulysse Nardin

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zenith. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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