Zenith SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

LVMH

Watches and Accessories

Lifestyle and Retail

Life is in the movement

Zenith offers precision watches made by experts

Luxury segment

High Income group

Zenith watch company are positioned as experts in watchmaking

Below are the Strengths in the SWOT Analysis of Zenith:

1. There are more than 300 patents registered under Zenith

2. There are more than 2000+ chronometry awards to the credit of Zenith

3. The position of the brand as experts in Time pieces has been very clearly communicated to the consumers

4. Strong brand name in the industry

5. Owing to strong parent brand, there is excellent distribution of Zenith watches

6. Zenith offers a luxurious collection of watches for both men & women

Here are the weaknesses in the Zenith SWOT Analysis:

1. Zenith has tough competition from the other leading brands meaning high brand switching

2. Fake imitation affect the brands and sales as watches are easy to replicate

Following are the Opportunities in Zenith SWOT Analysis:

1. Zenith has experienced strong growth in Asia. Being a developing market, it is a great opportunity

2. Tie-up with fashion houses and sponsoring events

3. More innovative designs and styles to attract the youth

The threats in the SWOT Analysis of Zenith are as mentioned:

1. Luxury segment has seen tough competition as consumers get increasingly brand and price conscious.

2. Brands present a challenge in terms of brand presence and brand image

3. Fake watches that carry Zenith's brand name and sell cheaply

Below are the top 16 Zenith competitors:

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Rolex

16. Ulysse Nardin