Zenith SWOT Analysis, Competitors & USP
SWOT analysis of Zenith analyses the brand by its strengths, weaknesses, opportunities & threats. In Zenith SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Zenith to benchmark its business & performance as compared to the competitors. Zenith is one of the leading brands in the lifestyle and retail sector.
The table below lists the Zenith SWOT (Strengths, Weaknesses, Opportunities, Threats), top Zenith competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Zenith Brand Analysis | |
|---|---|
| Parent Company |
LVMH |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Life is in the movement |
| USP |
Zenith offers precision watches made by experts |
| Zenith STP | |
| Segment |
Luxury segment |
| Target Group |
High Income group |
| Positioning |
Zenith watch company are positioned as experts in watchmaking |
| SWOT Analysis | |
| Zenith Strengths |
Below are the Strengths in the SWOT Analysis of Zenith: 1. There are more than 300 patents registered under Zenith 2. There are more than 2000+ chronometry awards to the credit of Zenith 3. The position of the brand as experts in Time pieces has been very clearly communicated to the consumers 4. Strong brand name in the industry 5. Owing to strong parent brand, there is excellent distribution of Zenith watches 6. Zenith offers a luxurious collection of watches for both men & women |
| Zenith Weaknesses |
Here are the weaknesses in the Zenith SWOT Analysis: 1. Zenith has tough competition from the other leading brands meaning high brand switching 2. Fake imitation affect the brands and sales as watches are easy to replicate |
| Zenith Opportunities |
Following are the Opportunities in Zenith SWOT Analysis: 1. Zenith has experienced strong growth in Asia. Being a developing market, it is a great opportunity 2. Tie-up with fashion houses and sponsoring events 3. More innovative designs and styles to attract the youth |
| Zenith Threats |
The threats in the SWOT Analysis of Zenith are as mentioned: 1. Luxury segment has seen tough competition as consumers get increasingly brand and price conscious. 2. Brands present a challenge in terms of brand presence and brand image 3. Fake watches that carry Zenith's brand name and sell cheaply |
| Competition | |
| Zenith Competitors |
Below are the top 16 competitors of Zenith: 1. Breguet 2. TAG Heuer 3. Cartier 4. Omega 5. Longines 6. Rado 7. Tissot 8. Hublot 10. Swatch 11. Chopard 12. Breitling 13. Seiko 14. Richemont 15. Rolex 16. Ulysse Nardin |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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