Zenith SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Zenith SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Zenith, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Zenith is one of the leading brands in the lifestyle and retail sector. The article below lists the Zenith SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Zenith Strengths

The strengths of Zenith looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Zenith :

1. There are more than 300 patents registered under Zenith

2. There are more than 2000+ chronometry awards to the credit of Zenith

3. The position of the brand as experts in Time pieces has been very clearly communicated to the consumers

4. Strong brand name in the industry

5. Owing to strong parent brand, there is excellent distribution of Zenith watches

6. Zenith offers a luxurious collection of watches for both men & women

Zenith Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Zenith SWOT Analysis:

1. Zenith has tough competition from the other leading brands meaning high brand switching

2. Fake imitation affect the brands and sales as watches are easy to replicate

Zenith Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Zenith SWOT Analysis:

1. Zenith has experienced strong growth in Asia. Being a developing market, it is a great opportunity

2. Tie-up with fashion houses and sponsoring events

3. More innovative designs and styles to attract the youth

Zenith Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Zenith are as mentioned:

1. Luxury segment has seen tough competition as consumers get increasingly brand and price conscious.

2. Brands present a challenge in terms of brand presence and brand image

3. Fake watches that carry Zenith's brand name and sell cheaply

Hence this concludes the Zenith SWOT analysis.

Continue reading more about the brand/company.

About Zenith

Zenith Overview
Parent Company



Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Life is in the movement


Zenith offers precision watches made by experts

Zenith STP

Luxury segment

Target Market

High Income group


Zenith watch company are positioned as experts in watchmaking

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Zenith. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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