Zenith SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5276

SWOT analysis of Zenith analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Zenith SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zenith to benchmark its business & performance as compared to the competitors and industry. Zenith is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Zenith competitors and elaborates Zenith market segmentation, target group, positioning & Unique Selling Proposition (USP).

Zenith SWOT, Competitors, Marketing STP & Brand analysis Table
Zenith Brand Analysis
Parent Company



Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Life is in the movement


Zenith offers precision watches made by experts

Zenith STP

Luxury segment

Target Group

High Income group


Zenith watch company are positioned as experts in watchmaking

SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Zenith. Strengths are:

1. There are more than 300 patents registered under Zenith

2. There are more than 2000+ chronometry awards to the credit of Zenith

3. The position of the brand as experts in Time pieces has been very clearly communicated to the consumers

4. Strong brand name in the industry

5. Owing to strong parent brand, there is excellent distribution of Zenith watches

6. Zenith offers a luxurious collection of watches for both men & women


Here are the weaknesses in the Zenith SWOT Analysis:

1. Zenith has tough competition from the other leading brands meaning high brand switching

2. Fake imitation affect the brands and sales as watches are easy to replicate


Following are the Opportunities in Zenith SWOT Analysis:

1. Zenith has experienced strong growth in Asia. Being a developing market, it is a great opportunity

2. Tie-up with fashion houses and sponsoring events

3. More innovative designs and styles to attract the youth


The threats in the SWOT Analysis of Zenith are as mentioned:

1. Luxury segment has seen tough competition as consumers get increasingly brand and price conscious.

2. Brands present a challenge in terms of brand presence and brand image

3. Fake watches that carry Zenith's brand name and sell cheaply


Below are the top 16 Zenith competitors:

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Seiko

14. Richemont

15. Rolex

16. Ulysse Nardin

The brandguide table above concludes the Zenith SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Zenith. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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