Seiko SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Seiko analyses the brand by its strengths, weaknesses, opportunities & threats. In Seiko SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Seiko to benchmark its business & performance as compared to the competitors. Seiko is one of the leading brands in the lifestyle and retail sector.

The table below lists the Seiko SWOT (Strengths, Weaknesses, Opportunities, Threats), top Seiko competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Seiko SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Seiko Brand Analysis
Parent Company

Seiko Holdings Corporation


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Seiko. It's your watch that tells most about who you are


Seiko offers modern, contemporary and stylish watches

Seiko STP

Mid level segment

Target Group

Mid Income Men and Women


Seiko offers high technology modern watches

SWOT Analysis
Seiko Strengths

Below are the Strengths in the SWOT Analysis of Seiko:

1. Seiko company has partnered with big football clubs, that has helped the brand presence in Europe

2. The brand has a significant presence in Asia as well, especially in China

3. Seiko has also sponsored Olympic games

4. The brand has strong after sales service network that works for the brand

5. More than 10000+ employees work for the Seiko company

6. Apart from watches, Seiko is a manufacturer of electronics, fashion accessories, clocks etc

7. The watch brand also has the credit of being a part of a NASA mission

Seiko Weaknesses

Here are the weaknesses in the Seiko SWOT Analysis:

1. Seiko brand is affected by counterfeit imitations

2. Differentiation of its competitors is very strong as compared to Seiko leading to limited brand recall of Seiko

Seiko Opportunities

Following are the Opportunities in Seiko SWOT Analysis:

1. Product categories for Seiko watches can be expanded in various segments

2. The brand can also expand its market internationally with promotion and marketing strategies

Seiko Threats

The threats in the SWOT Analysis of Seiko are as mentioned:

1. There is high competition with respect to prices in this segment. Since cost of production has increased significantly, the profits have suffered in the mid level segment

2. Since the brand suffers from lower top of the mind recall, its competitors score in the same, especially in the Mid-segment

3. Fake watches that carry Seiko's brand name and sell cheaply

Seiko Competitors

Below are the top 16 competitors of Seiko:

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Rolex

14. Richemont

15. Panerai

16. Ulysse Nardin

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Seiko. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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