Seiko SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 9409

SWOT analysis of Seiko analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Seiko SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Seiko to benchmark its business & performance as compared to the competitors and industry. Seiko is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Seiko competitors and elaborates Seiko market segmentation, target group, positioning & Unique Selling Proposition (USP).

Seiko SWOT, Competitors, Marketing STP & Brand analysis Table
Seiko Brand Analysis
Parent Company

Seiko Holdings Corporation


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Seiko. It's your watch that tells most about who you are


Seiko offers modern, contemporary and stylish watches

Seiko STP

Mid level segment

Target Group

Mid Income Men and Women


Seiko offers high technology modern watches

SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Seiko. Strengths are:

1. Seiko company has partnered with big football clubs, that has helped the brand presence in Europe

2. The brand has a significant presence in Asia as well, especially in China

3. Seiko has also sponsored Olympic games

4. The brand has strong after sales service network that works for the brand

5. More than 10000+ employees work for the Seiko company

6. Apart from watches, Seiko is a manufacturer of electronics, fashion accessories, clocks etc

7. The watch brand also has the credit of being a part of a NASA mission


Here are the weaknesses in the Seiko SWOT Analysis:

1. Seiko brand is affected by counterfeit imitations

2. Differentiation of its competitors is very strong as compared to Seiko leading to limited brand recall of Seiko


Following are the Opportunities in Seiko SWOT Analysis:

1. Product categories for Seiko watches can be expanded in various segments

2. The brand can also expand its market internationally with promotion and marketing strategies


The threats in the SWOT Analysis of Seiko are as mentioned:

1. There is high competition with respect to prices in this segment. Since cost of production has increased significantly, the profits have suffered in the mid level segment

2. Since the brand suffers from lower top of the mind recall, its competitors score in the same, especially in the Mid-segment

3. Fake watches that carry Seiko's brand name and sell cheaply


Below are the top 16 Seiko competitors:

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Rolex

14. Richemont

15. Panerai

16. Ulysse Nardin

The brandguide table above concludes the Seiko SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Seiko. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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