Seiko SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 7792

SWOT Analysis of Seiko with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Seiko Holdings Corporation


Watches and Accessories


Lifestyle and Retail

Tagline/ Slogan

Seiko. It's your watch that tells most about who you are


Seiko offers modern, contemporary and stylish watches

Seiko STP


Mid level segment

Target Group

Mid Income Men and Women


Seiko offers high technology modern watches

Seiko SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Seiko :

1. Seiko company has partnered with big football clubs, that has helped the brand presence in Europe

2. The brand has a significant presence in Asia as well, especially in China

3. Seiko has also sponsored Olympic games

4. The brand has strong after sales service network that works for the brand

5. More than 10000+ employees work for the Seiko company

6. Apart from watches, Seiko is a manufacturer of electronics, fashion accessories, clocks etc

7. The watch brand also has the credit of being a part of a NASA mission


1. Seiko brand is affected by counterfeit imitations

2. Differentiation of its competitors is very strong as compared to Seiko leading to limited brand recall of Seiko


1. Product categories for Seiko watches can be expanded in various segments

2. The brand can also expand its market internationally with promotion and marketing strategies


1. There is high competition with respect to prices in this segment. Since cost of production has increased significantly, the profits have suffered in the mid level segment

2. Since the brand suffers from lower top of the mind recall, its competitors score in the same, especially in the Mid-segment

3. Fake watches that carry Seiko's brand name and sell cheaply

Seiko Competition


Below are the 16 main Seiko competitors :

1. Breguet

2. TAG Heuer

3. Cartier

4. Omega

5. Longines

6. Rado

7. Tissot

8. Hublot

9. Patek Philippe

10. Swatch

11. Chopard

12. Breitling

13. Rolex

14. Richemont

15. Panerai

16. Ulysse Nardin

The brandguide table above concludes the Seiko SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Seiko. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: