SWOT analysis of Seiko analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Seiko SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Seiko to benchmark its business & performance as compared to the competitors and industry. As of 2020, Seiko is one of the leading brands in the lifestyle and retail sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Seiko competitors and includes Seiko target market, segmentation, positioning & Unique Selling Proposition (USP).
| Seiko Brand Analysis | |
|---|---|
| Parent Company |
Seiko Holdings Corporation |
| Category |
Watches and Accessories |
| Sector | |
| Tagline/ Slogan |
Seiko. It's your watch that tells most about who you are |
| USP |
Seiko offers modern, contemporary and stylish watches |
| Seiko STP | |
| Seiko Segmentation |
Mid level segment |
| Seiko Target Market |
Mid Income Men and Women |
| Seiko Positioning |
Seiko offers high technology modern watches |
| SWOT Analysis | |
| Seiko Strengths |
Below are the Strengths in the SWOT Analysis of Seiko: 1. Seiko company has partnered with big football clubs, that has helped the brand presence in Europe 2. The brand has a significant presence in Asia as well, especially in China 3. Seiko has also sponsored Olympic games 4. The brand has strong after sales service network that works for the brand 5. More than 10000+ employees work for the Seiko company 6. Apart from watches, Seiko is a manufacturer of electronics, fashion accessories, clocks etc 7. The watch brand also has the credit of being a part of a NASA mission |
| Seiko Weaknesses |
Here are the weaknesses in the Seiko SWOT Analysis: 1. Seiko brand is affected by counterfeit imitations 2. Differentiation of its competitors is very strong as compared to Seiko leading to limited brand recall of Seiko |
| Seiko Opportunities |
Following are the Opportunities in Seiko SWOT Analysis: 1. Product categories for Seiko watches can be expanded in various segments 2. The brand can also expand its market internationally with promotion and marketing strategies |
| Seiko Threats |
The threats in the SWOT Analysis of Seiko are as mentioned: 1. There is high competition with respect to prices in this segment. Since cost of production has increased significantly, the profits have suffered in the mid level segment 2. Since the brand suffers from lower top of the mind recall, its competitors score in the same, especially in the Mid-segment 3. Fake watches that carry Seiko's brand name and sell cheaply |
| Competition | |
| Competitors |
Below are the top 16 Seiko competitors: 1. Breguet 2. TAG Heuer 3. Cartier 4. Omega 5. Longines 6. Rado 7. Tissot 8. Hublot 10. Swatch 11. Chopard 12. Breitling 13. Rolex 14. Richemont 15. Panerai 16. Ulysse Nardin |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Seiko. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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