Puma SWOT Analysis

Puma SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Puma, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Puma is one of the leading brands in the lifestyle and retail sector. The article below lists the Puma SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Puma Strengths

The strengths of Puma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Puma :

1. Puma is established over 90 countries and employs around 14000 employees all over the world.

2. Puma is the main producer of enthusiast droving shoes and racing suits in both Formula One and NASCAR.

3. It has entered into partnerships with famous companies like Ferrari and BMW.

4. Puma brand is very innovative and has a very rich Research and Development team. The Company produced the first screw boots for football and “Mexico 68” with the innovative brush soles, which were the most comfortable running shoes.

5. It has an excellent brand name throughout the world.

6. The brand has excellent management and marketing strategies and has the advertised the products very well and eye-catching throughout the world.

7. Puma has entered into sponsorships with various players and teams in different sects of the sporting industry.

8. Puma sponsors global events like FIFA football World Cup, Olympics, cricket, motorsports, rugby & many other sports

9. The brand has a strong online presence with good engagement on social media & ecommerce platforms

Puma Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Puma SWOT Analysis:

1.Puma has tough competition and limited market share compared to Nike and Adidas

2.High brand switching means difficult to have loyal customer base

Puma Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Puma SWOT Analysis:

1. The company can attain more sponsorship as more international events in the sporting industry are taking place.

2. Puma can start entering the lifestyle section of the industry

3. More advertising and branding to tap newer customers

5. Puma still has to increase its foothold in the emerging market

Puma Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Puma are as mentioned:

1. Being a global brand, Puma's business is affected by recession and economic slowdown

2. There is extensive competition from existing players an new players which is growing in the industry.

3. Imitations of Puma brand is extensively increasing causing losses

4. Government policies and regulations can affect business operations

Hence this concludes the Puma SWOT analysis.

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About Puma

Puma Overview
Parent Company	Puma Societas Europa Incorporation
Category	Apparel and accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	Be Light; Celebrate Anytime Anywhere
USP	Puma products are based on innovation and ultimate comfort in the apparel and shoes
Puma STP
Segmentation	Sportsmen, Men and women who like sporty energetic apparel with a spray of uniqueness in their apparel.
Target Market	Urban young upper middle class and upper class Men and Women
Positioning	Puma is an international brand with creativity, energy and style in their apparel at a very affordable price.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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