Published in Lifestyle and Retail category by MBA Skool Team
Puma is one of the leading brands in the lifestyle and retail sector. Puma SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Puma:
Puma is established over 90 countries and employs around 14000 employees all over the world.
Puma is the main producer of enthusiast droving shoes and racing suits in both Formula One and NASCAR.
It has entered into partnerships with famous companies like Ferrari and BMW.
Puma brand is very innovative and has a very rich Research and Development team. The Company produced the first screw boots for football and “Mexico 68” with the innovative brush soles, which were the most comfortable running shoes.
It has an excellent brand name throughout the world.
The brand has excellent management and marketing strategies and has the advertised the products very well and eye-catching throughout the world.
Puma has entered into sponsorships with various players and teams in different sects of the sporting industry.
Puma sponsors global events like FIFA football World Cup, Olympics, cricket, motorsports, rugby & many other sports
The brand has a strong online presence with good engagement on social media & ecommerce platforms
Above are the strengths in the SWOT Analysis of Puma. The strengths of Puma looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Puma has tough competition and limited market share compared to Nike and Adidas
High brand switching means difficult to have loyal customer base
These were the weaknesses in the Puma SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Puma products are based on innovation and ultimate comfort in the apparel and shoes
Sportsmen, Men and women who like sporty energetic apparel with a spray of uniqueness in their apparel.
Urban young upper middle class and upper class Men and Women
Puma is an international brand with creativity, energy and style in their apparel at a very affordable price.
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