Pepe Jeans SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 13488

SWOT Analysis of Pepe Jeans with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pepe Jeans

Parent Company

Pepe Jeans Incorporation


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Pepe Jeans London


A brand, which is really innovative, stylish changing with variety at an affordable price.

Pepe Jeans STP


Men and women who like contemporary style of fashion with a rebellious attitude.

Target Group

Young urban Men and women from the upper middle class


Pepe Jeans is a premium and international brand, which houses casual wear with a heart of London in it.

Pepe Jeans SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pepe Jeans. Strengths are:

1. Pepe Jeans is present over 100 countries and employs more than 5000 employees all over the world.

2. The brand is the fastest growing denim brand and is 500 million denim and casual wear brand.

3. The brand had a different view of selling jeans and was against hanging them and even fought with the retailers to change this fashion, which was a big hit.

4. The brand has entered the elite segment of the top four denim producers in the world.

5. The brand has always been constantly producing unique silhouettes, which the brand is very famous for across Europe.

6. The brand uses extensive advertising where the brand often teased the boundaries of acceptable social imaginary and norms, which had a big attraction among young consumers.

7. The brand has a heavy brand following and is has a strong financial position in the denim industry.

8. The brand has signed international celebrity brand ambassadors which enhances the brand equity.


Here are the weaknesses of Pepe Jeans :

1. Constantly changing fashion trends means inventory issues

2. The brand has several competitors hence high brand switching


Following are the Opportunities of Pepe Jeans :

1. The brand should expand its products and services throughout the world.

2.  The brand can enter into the kid’s wear segment.


The threats of Pepe Jeans are as mentioned :

1. Switching cost between brands is very low, so there are regular price wars among competitors.

2. Increasing Competition from brands like Lee, levis is increasing never like before.

Pepe Jeans Competition


Below are the 3 main Pepe Jeans competitors :

1. Lee

2. Levis
3. Wrangler

The brandguide table above concludes the Pepe Jeans SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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