Pepe Jeans SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Pepe Jeans analyses the brand by its strengths, weaknesses, opportunities & threats. In Pepe Jeans SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pepe Jeans to benchmark its business & performance as compared to the competitors. Pepe Jeans is one of the leading brands in the lifestyle and retail sector.

The table below lists the Pepe Jeans SWOT (Strengths, Weaknesses, Opportunities, Threats), top Pepe Jeans competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Pepe Jeans SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Pepe Jeans Brand Analysis
Parent Company

Pepe Jeans Incorporation

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Pepe Jeans London

USP

A brand, which is really innovative, stylish changing with variety at an affordable price.

Pepe Jeans STP
Segment

Men and women who like contemporary style of fashion with a rebellious attitude.

Target Group

Young urban Men and women from the upper middle class

Positioning

Pepe Jeans is a premium and international brand, which houses casual wear with a heart of London in it.

SWOT Analysis of Pepe Jeans
Pepe Jeans Strengths

Below are the Strengths in the SWOT Analysis of Pepe Jeans:

1. Pepe Jeans is present over 100 countries and employs more than 5000 employees all over the world.

2. The brand is the fastest growing denim brand and is 500 million denim and casual wear brand.

3. The brand had a different view of selling jeans and was against hanging them and even fought with the retailers to change this fashion, which was a big hit.

4. The brand has entered the elite segment of the top four denim producers in the world.

5. The brand has always been constantly producing unique silhouettes, which the brand is very famous for across Europe.

6. The brand uses extensive advertising where the brand often teased the boundaries of acceptable social imaginary and norms, which had a big attraction among young consumers.

7. The brand has a heavy brand following and is has a strong financial position in the denim industry.

8. The brand has signed international celebrity brand ambassadors which enhances the brand equity.

Pepe Jeans Weaknesses

Here are the weaknesses in the Pepe Jeans SWOT Analysis:

1. Constantly changing fashion trends means inventory issues

2. The brand has several competitors hence high brand switching

Pepe Jeans Opportunities

Following are the Opportunities in Pepe Jeans SWOT Analysis:

1. The brand should expand its products and services throughout the world.

2.  The brand can enter into the kid’s wear segment.

Pepe Jeans Threats

The threats in the SWOT Analysis of Pepe Jeans are as mentioned:

1. Switching cost between brands is very low, so there are regular price wars among competitors.

2. Increasing Competition from brands like Lee, levis is increasing never like before.

Pepe Jeans Competition
Pepe Jeans Competitors

Below are the top 3 competitors of Pepe Jeans:

1. Lee

2. Levis
3. Wrangler


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pepe Jeans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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