Pepe Jeans SWOT Analysis

Published by MBA Skool Team, Last Updated: April 26, 2020

Pepe Jeans SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Pepe Jeans, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Pepe Jeans is one of the leading brands in the lifestyle and retail sector. The article below lists the Pepe Jeans SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Pepe Jeans

For Pepe Jeans, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Pepe Jeans Strengths

The strengths of Pepe Jeans looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Pepe Jeans :

1. Pepe Jeans is present over 100 countries and employs more than 5000 employees all over the world.

2. The brand is the fastest growing denim brand and is 500 million denim and casual wear brand.

3. The brand had a different view of selling jeans and was against hanging them and even fought with the retailers to change this fashion, which was a big hit.

4. The brand has entered the elite segment of the top four denim producers in the world.

5. The brand has always been constantly producing unique silhouettes, which the brand is very famous for across Europe.

6. The brand uses extensive advertising where the brand often teased the boundaries of acceptable social imaginary and norms, which had a big attraction among young consumers.

7. The brand has a heavy brand following and is has a strong financial position in the denim industry.

8. The brand has signed international celebrity brand ambassadors which enhances the brand equity.

Pepe Jeans Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Pepe Jeans SWOT Analysis:

1. Constantly changing fashion trends means inventory issues

2. The brand has several competitors hence high brand switching

Pepe Jeans Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Pepe Jeans SWOT Analysis:

1. The brand should expand its products and services throughout the world.

2.  The brand can enter into the kid’s wear segment.

Pepe Jeans Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Pepe Jeans are as mentioned:

1. Switching cost between brands is very low, so there are regular price wars among competitors.

2. Increasing Competition from brands like Lee, levis is increasing never like before.

Pepe Jeans Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Pepe Jeans:

1. Lee

2. Levis
3. Wrangler

Hence this concludes the Pepe Jeans SWOT analysis.

Continue reading more about the brand/company.

About Pepe Jeans

Pepe Jeans Overview
Parent Company

Pepe Jeans Incorporation


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan

Pepe Jeans London


A brand, which is really innovative, stylish changing with variety at an affordable price.

Pepe Jeans STP

Men and women who like contemporary style of fashion with a rebellious attitude.

Target Market

Young urban Men and women from the upper middle class


Pepe Jeans is a premium and international brand, which houses casual wear with a heart of London in it.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Pepe Jeans. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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