Published in Lifestyle and Retail category by MBA Skool Team
Pepe Jeans is one of the leading brands in the lifestyle and retail sector. Pepe Jeans SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Pepe Jeans:
Pepe Jeans is present over 100 countries and employs more than 5000 employees all over the world.
The brand is the fastest growing denim brand and is 500 million denim and casual wear brand.
The brand had a different view of selling jeans and was against hanging them and even fought with the retailers to change this fashion, which was a big hit.
The brand has entered the elite segment of the top four denim producers in the world.
The brand has always been constantly producing unique silhouettes, which the brand is very famous for across Europe.
The brand uses extensive advertising where the brand often teased the boundaries of acceptable social imaginary and norms, which had a big attraction among young consumers.
The brand has a heavy brand following and is has a strong financial position in the denim industry.
The brand has signed international celebrity brand ambassadors which enhances the brand equity.
Above are the strengths in the SWOT Analysis of Pepe Jeans. The strengths of Pepe Jeans looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pepe Jeans Weaknesses
Constantly changing fashion trends means inventory issues
The brand has several competitors hence high brand switching
These were the weaknesses in the Pepe Jeans SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
A brand, which is really innovative, stylish changing with variety at an affordable price.
Pepe Jeans STP
Men and women who like contemporary style of fashion with a rebellious attitude.
Young urban Men and women from the upper middle class
Pepe Jeans is a premium and international brand, which houses casual wear with a heart of London in it.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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