Blue Nile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Blue Nile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blue Nile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blue Nile to benchmark its business & performance as compared to the competitors and industry. As of 2020, Blue Nile is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blue Nile competitors and includes Blue Nile target market, segmentation, positioning & Unique Selling Proposition (USP).

Blue Nile SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Blue Nile Brand Analysis
Parent Company

Blue Nile


Jeweler and diamonds(USA)


Lifestyle and Retail

Tagline/ Slogan

A smarter way to buy diamonds; Education. Guidance. Diamonds and Fine Jewelry; It starts with the diamond in your mind


Customization done by excellent and experienced craftsmanship

Blue Nile STP
Blue Nile Segmentation

Men and woman with viable financial condition and who are more technologically sound and who are often purchasers from online portal

Blue Nile Target Market

Men and Woman from an affluent class

Blue Nile Positioning

Exquisite designs, certified jeweler.

Blue Nile SWOT Analysis
Blue Nile Strengths

Below are the Strengths in the SWOT Analysis of Blue Nile:

1. One of the largest sellers of diamonds using online interface in USA.
2. Choices of over 33,000 options in diamonds are available

3. No Inventory and space issue since they directly deal with wholesalers of the respective areas for shipping it to the end user.
4. Seasonal dynamic gift centre

5. Strong brand presence in US

Blue Nile Weaknesses

Here are the weaknesses in the Blue Nile SWOT Analysis:

1. Since its online purchase, people cannot compare the product or cannot match with other products till it’s being packaged and sent
2.Many customers still have this instinct to see the product and wants the extra services the company willingly gives

Blue Nile Opportunities

Following are the Opportunities in Blue Nile SWOT Analysis:

1. More advertising needs to be done.
2. Use of social networking sites can be used to spread the awareness among youngsters.

3. Going global and overseas.

Blue Nile Threats

The threats in the SWOT Analysis of Blue Nile are as mentioned:

1. Damage caused to problems at times of shipping
2.Spike in the prices of gold
3.Prices of Fuel and euro crisis also is a threat.

Blue Nile Competition

Below are the top 3 Blue Nile competitors:

1. Tiffany and co
2.Signet Group – Kay  Jeweler
3.Zale Jeweler stores

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blue Nile. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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