Blue Nile SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 11148

SWOT analysis of Blue Nile analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Blue Nile SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blue Nile to benchmark its business & performance as compared to the competitors and industry. Blue Nile is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Blue Nile competitors and elaborates Blue Nile market segmentation, target group, positioning & Unique Selling Proposition (USP).

Blue Nile SWOT, Competitors, Marketing STP & Brand analysis Table
Blue Nile Brand Analysis
Parent Company

Blue Nile


Jeweler and diamonds(USA)


Lifestyle and Retail

Tagline/ Slogan

A smarter way to buy diamonds; Education. Guidance. Diamonds and Fine Jewelry; It starts with the diamond in your mind


Customization done by excellent and experienced craftsmanship

Blue Nile STP

Men and woman with viable financial condition and who are more technologically sound and who are often purchasers from online portal

Target Group

Men and Woman from an affluent class


Exquisite designs, certified jeweler.

Blue Nile SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blue Nile. Strengths are:

1. One of the largest sellers of diamonds using online interface in USA.
2. Choices of over 33,000 options in diamonds are available

3. No Inventory and space issue since they directly deal with wholesalers of the respective areas for shipping it to the end user.
4. Seasonal dynamic gift centre

5. Strong brand presence in US


Here are the weaknesses in the Blue Nile SWOT Analysis:

1. Since its online purchase, people cannot compare the product or cannot match with other products till it’s being packaged and sent
2.Many customers still have this instinct to see the product and wants the extra services the company willingly gives


Following are the Opportunities in Blue Nile SWOT Analysis:

1. More advertising needs to be done.
2. Use of social networking sites can be used to spread the awareness among youngsters.

3. Going global and overseas.


The threats in the SWOT Analysis of Blue Nile are as mentioned:

1. Damage caused to problems at times of shipping
2.Spike in the prices of gold
3.Prices of Fuel and euro crisis also is a threat.

Blue Nile Competition

Below are the top 3 Blue Nile competitors:

1. Tiffany and co
2.Signet Group – Kay  Jeweler
3.Zale Jeweler stores

The brandguide table above concludes the Blue Nile SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blue Nile. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: