Columbia Sportswear SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Columbia Sportswear analyses the brand by its strengths, weaknesses, opportunities & threats. In Columbia Sportswear SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Columbia Sportswear to benchmark its business & performance as compared to the competitors. Columbia Sportswear is one of the leading brands in the lifestyle and retail sector.

The table below lists the Columbia Sportswear SWOT (Strengths, Weaknesses, Opportunities, Threats), top Columbia Sportswear competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Columbia Sportswear SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Columbia Sportswear Brand Analysis
Parent Company

Columbia Sportswear


Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

Trying Stuff since 1938


Complete Sportswear brand

Columbia Sportswear STP

Urban upper and upper middle class men and women.

Target Group

Young men and women from the upper middle and upper class


Complete sportswear and outwear brand.

SWOT Analysis of Columbia Sportswear
Columbia Sportswear Strengths

Below are the Strengths in the SWOT Analysis of Columbia Sportswear:

1. Strong legacy built for over 7 decades with the brand being attributed to be the largest American ski apparel brand.

2. The brand’s unique digital marketing for every sports outfit has been a success.

3. The brand is present in more than 72 countries through over 13000 retailers.

4. The brand owns all the facets of the production process which helps it maintain the economies of scale.

Columbia Sportswear Weaknesses

Here are the weaknesses in the Columbia Sportswear SWOT Analysis:

1. The brand is not well-known as its’ competitors in other parts of the word except America.
2.The brand has not advertised as compare to its competitors who are global leaders in the segment.

Columbia Sportswear Opportunities

Following are the Opportunities in Columbia Sportswear SWOT Analysis:

1. The company can start its independent retail operations in some countries to establish its identity as a formidable brand.
2. The brand can also start e-retailing for its select merchandise in different countries to improve brand visibility.

3. Increase global penetration by tie-ups

Columbia Sportswear Threats

The threats in the SWOT Analysis of Columbia Sportswear are as mentioned:

1. The level of fragmentation in the apparel and accessories market is detrimental as there is less customer loyalty.
2. The brand faces threat from counterfeit products which are sold at a much lower price than the branded ones.
3. The brand faces an identity issue outside USA which would mean a greater time for brand building.

Columbia Sportswear Competition
Columbia Sportswear Competitors

Below are the top 4 competitors of Columbia Sportswear:

2. Nike
3. Head

4. Umbro

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Columbia Sportswear. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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