Umbro SWOT Analysis, USP & Competitors

Umbro

Parent Company

Nike Inc

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Go Out There; Tailored by

USP

English Football tailoring

Umbro STP

Segment

Apparel for athletics

Target Group

Athletes who play football

Positioning

Sportswear and football equipment brand

Umbro SWOT Analysis

Strengths

1. Presence in around 90 countries

2. Enduring presence of 85 years in Manchester with launch of kits for them

3. Strong management as it is a subsidy of Nike

4. Strong brand equity and financial position
5. Excellent branding and advertising through

Weaknesses

1. High brand switching among customers with many other powerful sports brands available

2. Limited presence in emerging economies as compared to a few other popular brands

Opportunities

1. Product differentiation which can label the brand as fashion brand

2. Tie- up with more emerging sports team

3. More branding and innovation needed as it comes under Nike

Threats

1. Fake imitations from other local brands

2. Brands which offer same style at lesser cost

3.Nike the parent brand is very established brand may eat the market share of Umbro

Umbro Competition

Competitors

1.Adidas
2.Nike
3.Lotto Sport

4.Puma