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Umbro SWOT Analysis

Here is a detailed SWOT analysis of Umbro covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Lifestyle and Retail category Read time:

Umbro Strengths

  1. Umbro has a strong presence in around 90 countries
  2. Enduring presence of 85 years in Manchester with launch of kits for them
  3. Strong management of the Umbro brand as it is a subsidy of Nike
  4. Strong brand equity and financial position
  5. Excellent branding and advertising through
  6.  Umbro has sponsored several events especially football tournaments in the UK
  7. Association with international football players as brand ambassadors boosts the brand image

Above are the strengths in the SWOT Analysis of Umbro. The strengths of Umbro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Umbro Weaknesses

  1. High brand switching among customers with many other powerful sports brands available
  2. Limited presence of Umbro in emerging economies as compared to a few other popular brands

These were the weaknesses in the Umbro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Umbro Opportunities

  1. Product differentiation which can label the brand as fashion brand
  2. Tie- up with more emerging sports team can boost Umbro's brand presence
  3. More branding and innovation needed as it comes under Nike

Above we covered the opportunities in Umbro SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Umbro Threats

  1. Fake imitations from other local brands can affect the brand sales
  2. Brands which offer same style at lesser cost
  3. Nike the parent brand is very established brand may eat the market share of Umbro

The threats in the SWOT Analysis of Umbro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Umbro SWOT analysis.

About Umbro

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Umbro Overview
Parent Company

Nike Inc
Category

Apparel and Accessories
Sector

Lifestyle and Retail
Tagline/ Slogan

Go Out There; Tailored by
USP

Umbro is known for English football tailoring
Umbro STP
Segmentation

Apparel for athletics
Target Market

Athletes who play football
Positioning

Umbro is a sportswear and football equipment brand


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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