Published in Lifestyle and Retail category by MBA Skool Team
Umbro is one of the leading brands in the lifestyle and retail sector. Umbro SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Umbro:
Umbro has a strong presence in around 90 countries
Enduring presence of 85 years in Manchester with launch of kits for them
Strong management of the Umbro brand as it is a subsidy of Nike
Strong brand equity and financial position
Excellent branding and advertising through
Umbro has sponsored several events especially football tournaments in the UK
Association with international football players as brand ambassadors boosts the brand image
Above are the strengths in the SWOT Analysis of Umbro. The strengths of Umbro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
High brand switching among customers with many other powerful sports brands available
Limited presence of Umbro in emerging economies as compared to a few other popular brands
These were the weaknesses in the Umbro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Umbro is a sportswear and football equipment brand
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