Lululemon Athletica SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 28, 2021

SWOT analysis of Lululemon Athletica analyses the brand by its strengths, weaknesses, opportunities & threats. In Lululemon Athletica SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lululemon Athletica to benchmark its business & performance as compared to the competitors. Lululemon Athletica is one of the leading brands in the lifestyle and retail sector.

The table below lists the Lululemon Athletica SWOT (Strengths, Weaknesses, Opportunities, Threats), top Lululemon Athletica competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Lululemon Athletica SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Lululemon Athletica Brand Analysis
Parent Company

Lululemon Athletica

Category

Athletic clothing retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Jealousy works the opposite way you want it to

USP

Yoga apparel for people to live long, healthy and fun lives

Lululemon Athletica STP
segmentation

Sports ,health cautious men and women

Target Group

Urban upper middle class individuals

Positioning

Exclusive quality in sports and yoga apparel

SWOT Analysis of Lululemon Athletica
Lululemon Athletica Strengths

Below are the Strengths in the SWOT Analysis of Lululemon Athletica:

1. Lululemon Athletica is one of the leading sports & athletics retail chain based out of USA

2. Lululemon has joined with fashion designers to produce new clothing styles and widen their product lines

3. The company has its presence at over 400 locations

4. The brand has a employee base of more than 15,000

5. Good advertising and marketing of the brand has increased its brand awareness

6. The company is continuously producing new styles of sports apparel for men and women

7. Lululemon has a strong social media & digital marketing strategy to target the young generation

8. The online shop offers full range of apparels, shoes, dresses, bags etc. which are directly delivered to customers

Lululemon Athletica Weaknesses

Here are the weaknesses in the Lululemon Athletica SWOT Analysis:

1. Limited global penetration compared to competitors despite high quality apparels

2. Brand recall is less as compared to international sports & apparel companies

Lululemon Athletica Opportunities

Following are the Opportunities in Lululemon Athletica SWOT Analysis:

1. The world sports apparel industry is expected increase manifold

2. The market is driven by a trend toward healthier, more active lifestyles, with older demographics and women becoming more active

3. Better reach and penetration into emerging economies can increase business

4. Lululemon can tie-up with sports brands & sponsor sports events

Lululemon Athletica Threats

The threats in the SWOT Analysis of Lululemon Athletica are as mentioned:

1. Sports clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names

2. Challenges faced by sports apparel companies include constantly changing fashion trends, tough competition and more price-conscious shoppers

3. Economic crisis and recessions can impact sales of the brand

Lululemon Athletica Competition
Lululemon Athletica Competitors

Below are the top 7 competitors of Lululemon Athletica:

1. Adidas

2. Reebok

3. New Balance

4. Converse

5. Puma

6. Nike

7. Under Armour


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lululemon Athletica. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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