Lululemon Athletica SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 21971

SWOT Analysis of Lululemon Athletica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lululemon Athletica

Parent Company

Lululemon Athletica


Athletic clothing retail


Lifestyle and Retail

Tagline/ Slogan

Jealousy works the opposite way you want it to


Yoga apparel for people to live long, healthy and fun lives

Lululemon Athletica STP


Sports ,health cautious men and women

Target Group

Urban upper middle class individuals


Exclusive quality in sports and yoga apparel

Lululemon Athletica SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Lululemon Athletica :

1. The company is continuously producing new styles of sports apparel for men and women.

2. It is joining up with fashion designers to produce new clothing styles and widen their product lines

3. The company has its presence at over 140 locations

4. The employee base is nearly 3,000

5.  Good advertising and marketing of the brand


1.Limited global penetration despite high quality apparels

2. Brand recall is less as compared to international players


1. The world sports apparel industry is expected increase manifold

2. The market is driven by a trend toward healthier, more active lifestyles, with older demographics and women becoming more active

3. Better reach and penetration into emerging economies


1. Sports clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names

2. Challenges faced by sports apparel companies include constantly changing fashion trends, tough competition and more price-conscious shoppers

Lululemon Athletica Competition


Below are the 4 main Lululemon Athletica competitors :

1.Canada Goose


3.Bauer hockey

4.Cooper Canada

The brandguide table above concludes the Lululemon Athletica SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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