Lululemon SWOT Analysis

Published by MBA Skool Team, Last Updated: May 29, 2023

Lululemon SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lululemon, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Lululemon is one of the leading brands in the lifestyle and retail sector. The article below lists the Lululemon SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Lululemon

For Lululemon, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Lululemon Strengths

The strengths of Lululemon looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Lululemon :

1. Lululemon Athletica is one of the leading sports & athletics retail chain based out of USA.

2. Lululemon has joined with fashion designers to produce new clothing styles and widen their product lines.

3. The company has its presence at over 400 locations.

4. The brand has a employee base of more than 30,000 people working across geographies.

5. Good advertising and marketing of the brand has increased its brand awareness.

6. The company is continuously producing new styles of sports apparel for men, women & kids.

7. Lululemon has a strong social media & digital marketing strategy to target the young generation.

8. The online shop offers full range of apparels, shoes, dresses, bags etc. which are directly delivered to customers.

9. The annual revenue of Lululemon company is approximately $8 billion.

Lululemon Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Lululemon SWOT Analysis:

1. Limited global penetration compared to competitors despite high quality apparels

2. Brand recall is less as compared to international sports & apparel companies

Lululemon Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Lululemon SWOT Analysis:

1. The world sports apparel industry is expected increase manifold

2. The market is driven by a trend toward healthier, more active lifestyles, with older demographics and women becoming more active

3. Better reach and penetration into emerging economies can increase business

4. Lululemon can tie-up with sports brands & sponsor sports events

5. Tie-up with sports events, teams and acquisition of smaller companies can give a boost to the company.

Lululemon Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Lululemon are as mentioned:

1. Sports clothing industry is highly fragmented, with many brands competing, from basic discount brands to high-end fashion names

2. Challenges faced by sports apparel companies include constantly changing fashion trends, tough competition and more price-conscious shoppers

3. Economic crisis and recessions can impact sales of the brand

Read Similar SWOT analysis

Hence this concludes the Lululemon SWOT analysis.

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About Lululemon

Lululemon Overview
Parent Company

Lululemon Athletica


Athletic clothing retail


Lifestyle and Retail

Tagline/ Slogan

Jealousy works the opposite way you want it to


Yoga apparel for people to live long, healthy and fun lives

Lululemon STP

Sports ,health cautious men and women

Target Market

Urban upper middle class individuals


Exclusive quality in sports and yoga apparel

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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