Published in Lifestyle and Retail category by MBA Skool Team
Lululemon is one of the leading brands in the lifestyle and retail sector. Lululemon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Lululemon:
Lululemon Athletica is one of the leading sports & athletics retail chain based out of USA.
Lululemon has joined with fashion designers to produce new clothing styles and widen their product lines.
The company has its presence at over 400 locations.
The brand has a employee base of more than 30,000 people working across geographies.
Good advertising and marketing of the brand has increased its brand awareness.
The company is continuously producing new styles of sports apparel for men, women & kids.
Lululemon has a strong social media & digital marketing strategy to target the young generation.
The online shop offers full range of apparels, shoes, dresses, bags etc. which are directly delivered to customers.
The annual revenue of Lululemon company is approximately $8 billion.
Above are the strengths in the SWOT Analysis of Lululemon. The strengths of Lululemon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited global penetration compared to competitors despite high quality apparels
Brand recall is less as compared to international sports & apparel companies
These were the weaknesses in the Lululemon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Yoga apparel for people to live long, healthy and fun lives
Sports ,health cautious men and women
Urban upper middle class individuals
Exclusive quality in sports and yoga apparel
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