TJX Companies SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4764

SWOT Analysis of TJX Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TJX Companies

Parent Company

TJX Companies


Department Stores


Lifestyle and Retail

Tagline/ Slogan



One of the most prominent retail brands in US

TJX Companies STP


People looking for fashion wares

Target Group

Middle and Upper middle class urban individuals


Unique and largest in his category

TJX Companies SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of TJX Companies :

1. Revenue performance is strong backed by good sales and strong financial position
2. Strong workforce having nearly 150,000+ employees
3. Present in Clothing footwear, bedding, furniture, jewelry, beauty products, housewares

4. One of the largest international apparel and home fashions off-price department store chain in the United States

5. It has nearly 3000 stores in over 6 countries


1. Less geographical presence compared to global leaders
2. It was the victim of an unauthorized computer systems intrusion


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1. Economic fluctuations and govt policies
2. Inventory issues can be a problem
3. Expanding competition and entry of new players

TJX Companies Competition


Below are the 3 main TJX Companies competitors :

1. JC Penney
2. Nordstrom
3. Isetan Mitsukoshi Holdings

The brandguide table above concludes the TJX Companies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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