SWOT Analysis of TJX Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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TJX Companies |
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Parent Company |
TJX Companies |
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Category |
Department Stores |
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Sector |
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Tagline/ Slogan |
- |
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USP |
One of the most prominent retail brands in US |
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TJX Companies STP |
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Segment |
People looking for fashion wares |
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Target Group |
Middle and Upper middle class urban individuals |
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Positioning |
Unique and largest in his category |
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TJX Companies SWOT Analysis |
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Strengths |
1. Revenue performance is strong backed by good sales and strong financial position 4. One of the largest international apparel and home fashions off-price department store chain in the United States 5. It has nearly 3000 stores in over 6 countries |
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Weaknesses |
1. Less geographical presence compared to global leaders |
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Opportunities |
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services |
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Threats |
1. Economic fluctuations and govt policies |
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TJX Companies Competition |
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Competitors |
1. JC Penney |
The brandguide table above concludes the TJX Companies SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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