TJX Companies SWOT Analysis, Competitors & USP

SWOT analysis of TJX Companies analyses the brand by its strengths, weaknesses, opportunities & threats. In TJX Companies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TJX Companies to benchmark its business & performance as compared to the competitors. TJX Companies is one of the leading brands in the lifestyle and retail sector.

The article below lists the TJX Companies SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the TJX Companies SWOT Analysis:

SWOT Analysis of TJX Companies

For TJX Companies, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

TJX Companies Strengths

The strengths of TJX Companies looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of TJX Companies :

1. Revenue performance is strong backed by good sales and strong financial position
2. Strong workforce having nearly 150,000+ employees
3. Present in Clothing footwear, bedding, furniture, jewelry, beauty products, housewares

4. One of the largest international apparel and home fashions off-price department store chain in the United States

5. It has nearly 3000 stores in over 6 countries

TJX Companies Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the TJX Companies SWOT Analysis:

1. Less geographical presence compared to global leaders
2. It was the victim of an unauthorized computer systems intrusion

TJX Companies Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in TJX Companies SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

TJX Companies Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of TJX Companies are as mentioned:

1. Economic fluctuations and govt policies
2. Inventory issues can be a problem
3. Expanding competition and entry of new players

TJX Companies Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of TJX Companies:

1. JC Penney
2. Nordstrom
3. Isetan Mitsukoshi Holdings

Hence this concludes the TJX Companies SWOT analysis.

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About TJX Companies

TJX Companies Overview
Parent Company	TJX Companies
Category	Department Stores
Sector	Lifestyle and Retail
Tagline/ Slogan	-
USP	One of the most prominent retail brands in US
TJX Companies STP
Segmentation	People looking for fashion wares
Target Market	Middle and Upper middle class urban individuals
Positioning	Unique and largest in his category

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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