TJX Companies SWOT Analysis
TJX Companies is one of the leading brands in the lifestyle and retail sector. TJX Companies SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TJX Companies:
Quick Glance:
TJX Companies Strengths
- Revenue performance is strong backed by good sales and strong financial position
- Strong workforce having nearly 150,000+ employees
- Present in Clothing footwear, bedding, furniture, jewelry, beauty products, housewares
- One of the largest international apparel and home fashions off-price department store chain in the United States
- It has nearly 3000 stores in over 6 countries
Above are the strengths in the SWOT Analysis of TJX Companies. The strengths of TJX Companies looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TJX Companies Weaknesses
- Less geographical presence compared to global leaders
- It was the victim of an unauthorized computer systems intrusion
These were the weaknesses in the TJX Companies SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TJX Companies Opportunities
- Disposable income is increasing of the customers
- Tapping the international market specially emerging economies
- Acquisition of smaller retail chains
- More visibility through advertising and customer focused services
Above we covered the opportunities in TJX Companies SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TJX Companies Threats
- Economic fluctuations and govt policies
- Inventory issues can be a problem
- Expanding competition and entry of new players
The threats in the SWOT Analysis of TJX Companies are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the TJX Companies SWOT analysis.
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About TJX Companies
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| TJX Companies Overview | |
|---|---|
| Parent Company |
TJX Companies |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the most prominent retail brands in US |
| TJX Companies STP | |
| Segmentation |
People looking for fashion wares |
| Target Market |
Middle and Upper middle class urban individuals |
| Positioning |
Unique and largest in his category |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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