TJX Companies SWOT Analysis, Competitors & USP
SWOT analysis of TJX Companies analyses the brand by its strengths, weaknesses, opportunities & threats. In TJX Companies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like TJX Companies to benchmark its business & performance as compared to the competitors. TJX Companies is one of the leading brands in the lifestyle and retail sector.
The table below lists the TJX Companies SWOT (Strengths, Weaknesses, Opportunities, Threats), top TJX Companies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| TJX Companies Brand Analysis | |
|---|---|
| Parent Company |
TJX Companies |
| Category |
Department Stores |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
One of the most prominent retail brands in US |
| TJX Companies STP | |
| Segment |
People looking for fashion wares |
| Target Group |
Middle and Upper middle class urban individuals |
| Positioning |
Unique and largest in his category |
| SWOT Analysis of TJX Companies | |
| TJX Companies Strengths |
Below are the Strengths in the SWOT Analysis of TJX Companies: 1. Revenue performance is strong backed by good sales and strong financial position 4. One of the largest international apparel and home fashions off-price department store chain in the United States 5. It has nearly 3000 stores in over 6 countries |
| TJX Companies Weaknesses |
Here are the weaknesses in the TJX Companies SWOT Analysis: 1. Less geographical presence compared to global leaders |
| TJX Companies Opportunities |
Following are the Opportunities in TJX Companies SWOT Analysis: 1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies 3. Acquisition of smaller retail chains 4. More visibility through advertising and customer focused services |
| TJX Companies Threats |
The threats in the SWOT Analysis of TJX Companies are as mentioned: 1. Economic fluctuations and govt policies |
| TJX Companies Competition | |
| TJX Companies Competitors |
Below are the top 3 competitors of TJX Companies: 1. JC Penney |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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