TJX Companies SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3459

SWOT Analysis of TJX Companies with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TJX Companies

Parent Company

TJX Companies


Department Stores


Lifestyle and Retail

Tagline/ Slogan



One of the most prominent retail brands in US



People looking for fashion wares

Target Group

Middle and Upper middle class urban individuals


Unique and largest in his category

SWOT Analysis


1. Revenue performance is strong backed by good sales and strong financial position
2. Strong workforce having nearly 150,000+ employees
3. Present in Clothing footwear, bedding, furniture, jewelry, beauty products, housewares

4. One of the largest international apparel and home fashions off-price department store chain in the United States

5. It has nearly 3000 stores in over 6 countries


1. Less geographical presence compared to global leaders
2. It was the victim of an unauthorized computer systems intrusion


1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services


1. Economic fluctuations and govt policies
2. Inventory issues can be a problem
3. Expanding competition and entry of new players



1. JC Penney
2. Nordstrom
3. Isetan Mitsukoshi Holdings

The table above concludes the TJX Companies SWOT analysis along with its marketing and brand parameters.


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