TJX Companies SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of TJX Companies analyses the brand by its strengths, weaknesses, opportunities & threats. In TJX Companies SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TJX Companies to benchmark its business & performance as compared to the competitors. TJX Companies is one of the leading brands in the lifestyle and retail sector.

The table below lists the TJX Companies SWOT (Strengths, Weaknesses, Opportunities, Threats), top TJX Companies competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

TJX Companies SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TJX Companies Brand Analysis
Parent Company

TJX Companies


Department Stores


Lifestyle and Retail

Tagline/ Slogan



One of the most prominent retail brands in US

TJX Companies STP

People looking for fashion wares

Target Group

Middle and Upper middle class urban individuals


Unique and largest in his category

SWOT Analysis of TJX Companies
TJX Companies Strengths

Below are the Strengths in the SWOT Analysis of TJX Companies:

1. Revenue performance is strong backed by good sales and strong financial position
2. Strong workforce having nearly 150,000+ employees
3. Present in Clothing footwear, bedding, furniture, jewelry, beauty products, housewares

4. One of the largest international apparel and home fashions off-price department store chain in the United States

5. It has nearly 3000 stores in over 6 countries

TJX Companies Weaknesses

Here are the weaknesses in the TJX Companies SWOT Analysis:

1. Less geographical presence compared to global leaders
2. It was the victim of an unauthorized computer systems intrusion

TJX Companies Opportunities

Following are the Opportunities in TJX Companies SWOT Analysis:

1.Disposable income is increasing of the customers

2. Tapping the international market specially emerging economies

3. Acquisition of smaller retail chains

4. More visibility through advertising and customer focused services

TJX Companies Threats

The threats in the SWOT Analysis of TJX Companies are as mentioned:

1. Economic fluctuations and govt policies
2. Inventory issues can be a problem
3. Expanding competition and entry of new players

TJX Companies Competition
TJX Companies Competitors

Below are the top 3 competitors of TJX Companies:

1. JC Penney
2. Nordstrom
3. Isetan Mitsukoshi Holdings

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to TJX Companies. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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