Published in Lifestyle and Retail category by MBA Skool Team
Target is one of the leading brands in the lifestyle and retail sector. Target SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Target:
Target Corporation has more than 400,000 employees
Revenue performance is good which is backed by a strong financial position
Target retail stores are recipient of several award and recognition
Only national retailer employing a Garment Hanger reuse program
Target retail brand has approximately 1900 stores in the USA
Sponsorship of major events and sporting events has enhanced it brand visibility
It offers a wide variety of products which include health, clothing, food, toys, pet care etc.
Target has good legacy as it has been established as one of the great retail brands in the USA since 1962.
Target is known for its good in-store experience as compared to its competitors
Target is known for its innovative store format like Target, SuperTarget, CityTarget, TargetExpress etc.
Target has comprehensive loyalty program and offers cards like REDCard for its customers
Above are the strengths in the SWOT Analysis of Target. The strengths of Target looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Past legal cases have affected the brand image of Target group at times
Despite being a strong brand, it hasn’t penetrated in to the international markets (focused just in US)
Target prices are on the higher side sometimes as compared to the competitors
These were the weaknesses in the Target SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Target retail is one of the largest discount retailer in the United States
Customer looking for consumer goods
Middle class and upper class individuals
Target Corporation is an American retailing company offering discounted prices on quality products
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