Target SWOT Analysis

Target is one of the leading brands in the lifestyle and retail sector. Target SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Target:

Target Strengths

1. Target Corporation has more than 400,000 employees
2. Revenue performance is good which is backed by a strong financial position
3. Target retail stores are recipient of several award and recognition
4. Only national retailer employing a Garment Hanger reuse program
5. Target retail brand has approximately 1900 stores in the USA
6. Sponsorship of major events and sporting events has enhanced it brand visibility
7. It offers a wide variety of products which include health, clothing, food, toys, pet care etc.
8. Target has good legacy as it has been established as one of the great retail brands in the USA since 1962.
9. Target is known for its good in-store experience as compared to its competitors
10. Target is known for its innovative store format like Target, SuperTarget, CityTarget, TargetExpress etc.
11. Target has comprehensive loyalty program and offers cards like REDCard for its customers

Above are the strengths in the SWOT Analysis of Target. The strengths of Target looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Target Weaknesses

1. Past legal cases have affected the brand image of Target group at times
2. Despite being a strong brand, it hasn’t penetrated in to the international markets (focused just in US)
3. Target prices are on the higher side sometimes as compared to the competitors

These were the weaknesses in the Target SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Target Opportunities

1. Disposable income is increasing of the customers hence high purchasing power, this is true across different geographies so Target can venture in other markets
2. Tapping the international market specially emerging economies can help boost business for Target retail
3. Acquisition of smaller retail chains to increase business
4. More visibility through advertising and customer focused services

Above we covered the opportunities in Target SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Target Threats

1. Huge competition from other international retail chains can affect Target's margins
2. Increase raw material prices can lead to higher manufacturing costs
3. Increasing competition and changing economic scenarios

The threats in the SWOT Analysis of Target are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Target SWOT analysis.

Continue reading more about the brand/company.

About Target

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Target. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

Important Brands:

• Adidas SWOT Analysis
• BMW SWOT Analysis
• Samsung SWOT Analysis
• Nike SWOT Analysis
• Coca Cola SWOT Analysis
• Fedex SWOT Analysis

Sectors:

• Automobiles
• Banking
• Food & Beverages
• FMCG
• Retail
• More Sectors

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on: