Target Corporation SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 31571

SWOT analysis of Target Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Target Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Target Corporation to benchmark its business & performance as compared to the competitors and industry. Target Corporation is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Target Corporation competitors and elaborates Target Corporation market segmentation, target group, positioning & Unique Selling Proposition (USP).

Target Corporation SWOT, Competitors, Marketing STP & Brand analysis Table
Target Corporation Brand Analysis
Parent Company

Target Corporation


Department Stores


Lifestyle and Retail

Tagline/ Slogan

Daily deals


Target retail is one of the largest discount retailer in the United States

Target Corporation STP

Customer looking for consumer goods

Target Group

Middle class and upper class individuals


Target Corporation is an American retailing company offering discounted prices on quality products

Target Corporation SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Target Corporation. Strengths are:

1. Target Corporatation has more than 300,000 employees

2. Revenue performance is good which is backed by a strong financial position

3. Target retail stores are recipient of several award and recognition

4. Only national retailer employing a Garment Hanger reuse program

5. Target retail brand has approximately 1800 stores

6. Sponsorship of major events and sporting events has enhanced it brand visibility

7. It offers a wide variety of products which include health, clothing, food, toys, pet care etc


Here are the weaknesses in the Target Corporation SWOT Analysis:

1. Past legal cases have affected the brand image of Target group at times

2. Despite being a strong brand, it hasn’t penetrated in to the international markets


Following are the Opportunities in Target Corporation SWOT Analysis:

1. Disposable income is increasing of the customers hence high purchasing power

2. Tapping the international market specially emerging economies can help boost business for Target retail

3. Acquisition of smaller retail chains to increase business

4. More visibility through advertising and customer focused services


The threats in the SWOT Analysis of Target Corporation are as mentioned:

1. Huge competition from other international retail chains can affect Target's margins

2. Increase raw material prices can lead to higher manufacturing costs

3. Increasing competition and changing economic scenarios

Target Corporation Competition

Below are the top 18 Target Corporation competitors:

1. Carrefour

2. Tesco


4. Woolworths

5. Coles Group

6. Kroger

7. Walmart

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

The brandguide table above concludes the Target Corporation SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Target Corporation. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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