Decathlon SWOT Analysis
Decathlon is one of the leading brands in the lifestyle and retail sector. Decathlon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Decathlon:
Quick Glance:
Decathlon Strengths
- Stores located throughout the world with 800 stores all over
- Group is largest sporting goods reseller in domestic market
- Large variety of sports goods in affordable pricing for all classes of consumers
- Own private label brands to get high brand recall
- Strong and innovative marketing since years have created a strong brand retention in the minds of customers
Above are the strengths in the SWOT Analysis of Decathlon. The strengths of Decathlon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Decathlon Weaknesses
- Limited global presence as compared to leading global companies
- E- retailing is gaining importance but still company has limited presence on the same
These were the weaknesses in the Decathlon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Decathlon
Decathlon Opportunities
- Brand building by tie-up with emerging clubs/teams/players
- Company has opportunity to innovate on technology front to design new products
- Creating high brand awareness by exploring advertising media tactically
Above we covered the opportunities in Decathlon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Decathlon Threats
- High inflation doesn't give opportunity of cost advantage in competitive environment
- High competition from global and domestic players
- Threats from other brands who provide goods at lower price
The threats in the SWOT Analysis of Decathlon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Decathlon SWOT analysis.
Continue reading more about the brand/company.
About Decathlon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Decathlon Overview | |
|---|---|
| Parent Company |
Decathlon |
| Category |
Sporting goods retail |
| Sector | |
| Tagline/ Slogan |
Sports for all! All for sports; Better gear better off |
| USP |
Everything in sports in affordable price |
| Decathlon STP | |
| Segmentation |
Style and quality |
| Target Market |
Middle class and upper middle class |
| Positioning |
Quality sports good in affordable |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Decathlon. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
