Published in Lifestyle and Retail category by MBA Skool Team
Decathlon is one of the leading brands in the lifestyle and retail sector. Decathlon SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Decathlon:
Stores located throughout the world with 800 stores all over
Group is largest sporting goods reseller in domestic market
Large variety of sports goods in affordable pricing for all classes of consumers
Own private label brands to get high brand recall
Strong and innovative marketing since years have created a strong brand retention in the minds of customers
Above are the strengths in the SWOT Analysis of Decathlon. The strengths of Decathlon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Limited global presence as compared to leading global companies
E- retailing is gaining importance but still company has limited presence on the same
These were the weaknesses in the Decathlon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sports for all! All for sports; Better gear better off
Everything in sports in affordable price
Style and quality
Middle class and upper middle class
Quality sports good in affordable
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