Carrefour SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Carrefour covering strengths, weaknesses, opportunities and threats.

Carrefour Strengths

  1. Carrefour has a wide Market Presence and a strong brand name
  2. Carrefour is one of the world’s largest and Europe’s retailers of groceries and consumer goods in terms of revenue with over 12000+ stores worldwide
  3. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores
  4. Owns popular private-label brands which are popular
  5. Carrefour is a pioneer in Hypermarket format
  6. High Quality maintenance and good customer service offered
  7. More than 350,000 people are employed with Carrefour
  8. The business operations are carried out in more than 30 countries

Above are the strengths in the SWOT Analysis of Carrefour. The strengths of Carrefour looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Carrefour Weaknesses

  1. Carrefour has limited presence in emerging economies of Asia and Africa
  2. Past controversies attracted negative media coverage affecting business

These were the weaknesses in the Carrefour SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Carrefour Opportunities

  1. Carrefour can leverage on its international brand equity to establish in emerging economies
  2. Focus on growth through strategic tie-ups and innovative marketing
  3. The fast growing ecommerce & online shopping sector is a big area of opportunity for Carrefour

Above we covered the opportunities in Carrefour SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Carrefour Threats

  1. Rising competition from other discount stores in France and abroad
  2. Rising Labour costs and Economic slowdown to increase costs
  3. Strict government policies and taxation can affect global business of Carrefour

The threats in the SWOT Analysis of Carrefour are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Carrefour SWOT analysis.

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About Carrefour

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Carrefour Overview
Parent Company

Carrefour SA, France

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Pozytywniekażdegodnia (Positively every day)

USP

Carrefour helps create memorable 360 degree shopping experiences for consumers

Carrefour STP
Segmentation

Price sensitive and middle class working population who wish to obtain maximum value at affordable prices

Target Market

Middle and low income households

Positioning

Carrefour is known for offering the best quality products at the lowest possible prices


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Carrefour. This section covers SWOT Analysis along with Segmentation, Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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