Carrefour SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 12688
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SWOT Analysis of Carrefour with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Carrefour

Parent Company

Carrefour SA, France

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Pozytywniekażdegodnia (Positively every day)

USP

Carrefour helps create memorable 360 degree shopping experiences for consumers

Carrefour STP

Segment

Price sensitive and middle class working population who wish to obtain maximum value at affordable prices

Target Group

Middle and low income households

Positioning

Carrefour is known for offering the best quality products at the lowest possible prices

Carrefour SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Carrefour. Strengths are:

1. Carrefour has a wide Market Presence and a strong brand name

2. Carrefour is one of the world’s largest and Europe’s retailers of groceries and consumer goods in terms of revenue with over 12000+ stores worldwide

3. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores

4. Owns popular private-label brands which are popular

5. Carrefour is a pioneer in Hypermarket format

6. High Quality maintenance and good customer service offered

7. More than 350,000 people are employed with Carrefour

8. The business operations are carried out in more than 30 countries

Weaknesses

Here are the weaknesses of Carrefour :

1. Carrefour has limited presence in emerging economies of Asia and Africa

2. Past controversies attracted negative media coverage affecting business

Opportunities

Following are the Opportunities of Carrefour :

1. Carrefour can leverage on its international brand equity to establish in emerging economies

2. Focus on growth through strategic tie-ups and innovative marketing

3. The fast growing ecommerce & online shopping sector is a big area of opportunity for Carrefour

Threats

The threats of Carrefour are as mentioned :

1. Rising competition from other discount stores in France and abroad

2. Rising Labour costs and Economic slowdown to increase costs

3. Strict government policies and taxation can affect global business of Carrefour

Carrefour Competition

Competitors

Below are the 18 main Carrefour competitors :

1. Walmart

2. Tesco

3. LIDL

4. Woolworths

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots


The brandguide table above concludes the Carrefour SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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