Published in Lifestyle and Retail category by MBA Skool Team
Carrefour is one of the leading brands in the lifestyle and retail sector. Carrefour SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Carrefour:
Carrefour has a wide Market Presence and a strong brand name
Carrefour is one of the world’s largest and Europe’s retailers of groceries and consumer goods in terms of revenue with over 12000+ stores worldwide
Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores
Owns popular private-label brands which are popular
Carrefour is a pioneer in Hypermarket format
High Quality maintenance and good customer service offered
More than 350,000 people are employed with Carrefour
The business operations are carried out in more than 30 countries
Above are the strengths in the SWOT Analysis of Carrefour. The strengths of Carrefour looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Carrefour has limited presence in emerging economies of Asia and Africa
Past controversies attracted negative media coverage affecting business
These were the weaknesses in the Carrefour SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Carrefour helps create memorable 360 degree shopping experiences for consumers
Price sensitive and middle class working population who wish to obtain maximum value at affordable prices
Middle and low income households
Carrefour is known for offering the best quality products at the lowest possible prices
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