Carrefour SWOT Analysis

Carrefour SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Carrefour, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Carrefour is one of the leading brands in the lifestyle and retail sector. The article below lists the Carrefour SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Carrefour

For Carrefour, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Carrefour Strengths

The strengths of Carrefour looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Carrefour :

1. Carrefour has a wide Market Presence and a strong brand name

2. Carrefour is one of the world’s largest and Europe’s retailers of groceries and consumer goods in terms of revenue with over 12000+ stores worldwide

3. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores

4. Owns popular private-label brands which are popular

5. Carrefour is a pioneer in Hypermarket format

6. High Quality maintenance and good customer service offered

7. More than 350,000 people are employed with Carrefour

8. The business operations are carried out in more than 30 countries

Carrefour Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Carrefour SWOT Analysis:

1. Carrefour has limited presence in emerging economies of Asia and Africa

2. Past controversies attracted negative media coverage affecting business

Carrefour Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Carrefour SWOT Analysis:

1. Carrefour can leverage on its international brand equity to establish in emerging economies

2. Focus on growth through strategic tie-ups and innovative marketing

3. The fast growing ecommerce & online shopping sector is a big area of opportunity for Carrefour

Carrefour Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Carrefour are as mentioned:

1. Rising competition from other discount stores in France and abroad

2. Rising Labour costs and Economic slowdown to increase costs

3. Strict government policies and taxation can affect global business of Carrefour

Carrefour Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 18 competitors of Carrefour:

1. Walmart

2. Tesco

3. LIDL

4. Woolworths

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

Hence this concludes the Carrefour SWOT analysis.

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About Carrefour

Carrefour Overview
Parent Company	Carrefour SA, France
Category	Food Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Pozytywniekażdegodnia (Positively every day)
USP	Carrefour helps create memorable 360 degree shopping experiences for consumers
Carrefour STP
Segmentation	Price sensitive and middle class working population who wish to obtain maximum value at affordable prices
Target Market	Middle and low income households
Positioning	Carrefour is known for offering the best quality products at the lowest possible prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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