Carrefour SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Carrefour analyses the brand by its strengths, weaknesses, opportunities & threats. In Carrefour SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Carrefour to benchmark its business & performance as compared to the competitors. Carrefour is one of the leading brands in the lifestyle and retail sector.

The table below lists the Carrefour SWOT (Strengths, Weaknesses, Opportunities, Threats), top Carrefour competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Carrefour SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Carrefour Brand Analysis
Parent Company

Carrefour SA, France


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Pozytywniekażdegodnia (Positively every day)


Carrefour helps create memorable 360 degree shopping experiences for consumers

Carrefour STP

Price sensitive and middle class working population who wish to obtain maximum value at affordable prices

Target Group

Middle and low income households


Carrefour is known for offering the best quality products at the lowest possible prices

SWOT Analysis of Carrefour
Carrefour Strengths

Below are the Strengths in the SWOT Analysis of Carrefour:

1. Carrefour has a wide Market Presence and a strong brand name

2. Carrefour is one of the world’s largest and Europe’s retailers of groceries and consumer goods in terms of revenue with over 12000+ stores worldwide

3. Multi Format Strategy-hypermarkets, supermarkets, hard discount stores and convenience stores

4. Owns popular private-label brands which are popular

5. Carrefour is a pioneer in Hypermarket format

6. High Quality maintenance and good customer service offered

7. More than 350,000 people are employed with Carrefour

8. The business operations are carried out in more than 30 countries

Carrefour Weaknesses

Here are the weaknesses in the Carrefour SWOT Analysis:

1. Carrefour has limited presence in emerging economies of Asia and Africa

2. Past controversies attracted negative media coverage affecting business

Carrefour Opportunities

Following are the Opportunities in Carrefour SWOT Analysis:

1. Carrefour can leverage on its international brand equity to establish in emerging economies

2. Focus on growth through strategic tie-ups and innovative marketing

3. The fast growing ecommerce & online shopping sector is a big area of opportunity for Carrefour

Carrefour Threats

The threats in the SWOT Analysis of Carrefour are as mentioned:

1. Rising competition from other discount stores in France and abroad

2. Rising Labour costs and Economic slowdown to increase costs

3. Strict government policies and taxation can affect global business of Carrefour

Carrefour Competition
Carrefour Competitors

Below are the top 18 competitors of Carrefour:

1. Walmart

2. Tesco


4. Woolworths

5. Coles Group

6. Kroger

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Carrefour. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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