Kroger SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: October 10, 2021

SWOT analysis of Kroger analyses the brand by its strengths, weaknesses, opportunities & threats. In Kroger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kroger to benchmark its business & performance as compared to the competitors. Kroger is one of the leading brands in the lifestyle and retail sector.

The article below lists the Kroger SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Kroger SWOT Analysis:

SWOT Analysis of Kroger

For Kroger, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Kroger Strengths

The strengths of Kroger looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Kroger :

1. Kroger is a US based retail chain its own operations from manufacturing of food products to distribution, selling and promotion

2. Kroger offers a multi-brand, multi-format retail operations lending sound experience and economies of scale

3. Innovative services offered by Kroger such as financial services, in-store health clinics, Disney magic selections for kids, in-store consultants etc. enhance the brand

4. It has a wide product portfolio with a huge number of widely popular private label brands

5. Kroger is a very popular retail brand in USA, one of the largest in terms of volume and has over 2,000 stores

6. More than 400,000 people are employed with the company

7. Kroger is known for its bakeries, dairy products, groceries etc.

8. The private labels of the company are extremely popular with the customers

9. The annual revenue of the company exceeds $120 billion

10. The company has also invested in plant based food & meat products

Kroger Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Kroger SWOT Analysis:

1. Operating expenditure structure of Kroger is quite high

2. Limited geographic presence compared to leading global retailers

Kroger Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Kroger SWOT Analysis:

1. Strategic expansion plans across different countries can boost business of Kroger

2. Increased emphasis on private label brands can help the company grow its business

3. Centralize decision making and planning process in order to maintain operating efficiency

Kroger Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Kroger are as mentioned:

1. Rising labor costs in America can affect business of Kroger

2. Traditional and non-traditional competitors trending into the competition

3. Inflation leading to lower profit margins can affect its business

Kroger Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 12 competitors of Kroger:

1. Carrefour

2. Tesco


4. Woolworths

5. Coles Group

6. Walmart

7. Target

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco

Hence this concludes the Kroger SWOT analysis.

Continue reading more about the brand/company.

About Kroger

Kroger Overview
Parent Company

Kroger Inc. , USA


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Fresh for Everyone; Right Store. Right Prices; Costs less to get more.


Kroger is one of America’s largest grocery store in terms of sales

Kroger STP


Target Market

Middle and low income households


Kroger Supermarket offers has the best prices for the highest quality products

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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