Kroger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Kroger analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Kroger SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Kroger to benchmark its business & performance as compared to the competitors and industry. As of 2020, Kroger is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kroger competitors and includes Kroger target market, segmentation, positioning & Unique Selling Proposition (USP).

Kroger SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Kroger Brand Analysis
Parent Company

Kroger Inc. , USA


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Right Store.Right Prices; Costs less to get more.


Kroger is one of America’s largest grocery store in terms of sales

Kroger STP
Kroger Segmentation


Kroger Target Market

Middle and low income households

Kroger Positioning

Kroger Supermarket offers has the best prices for the highest quality products

Kroger SWOT Analysis
Kroger Strengths

Below are the Strengths in the SWOT Analysis of Kroger:

1. Kroger is a fully integrated retail store with its own operations from manufacturing of food products to distribution, selling and promotion

2. Multi-brand, multi-format retail operations lending sound experience and economies of scale

3. Innovative services offered by Kroger such as financial services, in-store health clinics, Disney magic selections for kids, in-store consultants

4. A wide and deep product portfolio with a huge number of widely popular private label brands

5. Kroger is a very popular retail rand in USA, one of the largest in terms of volume, has over 3400 stores

6. More than 400,000 people are employed with the company

7. Kroger is known for its bakeries, dairy products, groceries etc

8. The private labels of the company are extremely popular with the customers

Kroger Weaknesses

Here are the weaknesses in the Kroger SWOT Analysis:

1. Operating expenditure structure of Kroger is quite high

2. Limited geographic presence compared to leading global retailers

Kroger Opportunities

Following are the Opportunities in Kroger SWOT Analysis:

1. Strategic expansion plans across different countries can boost business of Kroger

2. Increased emphasis on private label brands

3. Centralize decision making and planning process in order to maintain operating efficiency

Kroger Threats

The threats in the SWOT Analysis of Kroger are as mentioned:

1. Rising labor costs in America can affect business of Kroger

2. Traditional and non-traditional competitors trending into the competition

3. Inflation leading to lower profit margins

Kroger Competition

Below are the top 18 Kroger competitors:

1. Carrefour

2. Tesco


4. Woolworths

5. Coles Group

6. Walmart

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kroger. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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