Kroger SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5369
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SWOT Analysis of Kroger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kroger

Parent Company

Kroger Inc. , USA

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Right Store.Right Prices; Costs less to get more.

USP

Kroger is one of America’s largest grocery store in terms of sales

Kroger STP

Segment

Supermarket

Target Group

Middle and low income households

Positioning

Kroger Supermarket offers has the best prices for the highest quality products

Kroger SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kroger :

1. Kroger is a fully integrated retail store with its own operations from manufacturing of food products to distribution, selling and promotion

2. Multi-brand, multi-format retail operations lending sound experience and economies of scale

3. Innovative services offered by Kroger such as financial services, in-store health clinics, Disney magic selections for kids, in-store consultants

4. A wide and deep product portfolio with a huge number of widely popular private label brands

5. Kroger is a very popular retail rand in USA, one of the largest in terms of volume, has over 3400 stores

6. More than 400,000 people are employed with the company

7. Kroger is known for its bakeries, dairy products, groceries etc

8. The private labels of the company are extremely popular with the customers

Weaknesses

1. Operating expenditure structure of Kroger is quite high

2. Limited geographic presence compared to leading global retailers

Opportunities

1. Strategic expansion plans across different countries can boost business of Kroger

2. Increased emphasis on private label brands

3. Centralize decision making and planning process in order to maintain operating efficiency

Threats

1. Rising labor costs in America can affect business of Kroger

2. Traditional and non-traditional competitors trending into the competition

3. Inflation leading to lower profit margins

Kroger Competition

Competitors

Below are the 18 main Kroger competitors :

1. Carrefour

2. Tesco

3. LIDL

4. Woolworths

5. Coles Group

6. Walmart

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots


The brandguide table above concludes the Kroger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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