Kroger SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 5928

SWOT Analysis of Kroger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kroger Inc. , USA


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Right Store.Right Prices; Costs less to get more.


Kroger is one of America’s largest grocery store in terms of sales

Kroger STP



Target Group

Middle and low income households


Kroger Supermarket offers has the best prices for the highest quality products

Kroger SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Kroger :

1. Kroger is a fully integrated retail store with its own operations from manufacturing of food products to distribution, selling and promotion

2. Multi-brand, multi-format retail operations lending sound experience and economies of scale

3. Innovative services offered by Kroger such as financial services, in-store health clinics, Disney magic selections for kids, in-store consultants

4. A wide and deep product portfolio with a huge number of widely popular private label brands

5. Kroger is a very popular retail rand in USA, one of the largest in terms of volume, has over 3400 stores

6. More than 400,000 people are employed with the company

7. Kroger is known for its bakeries, dairy products, groceries etc

8. The private labels of the company are extremely popular with the customers


1. Operating expenditure structure of Kroger is quite high

2. Limited geographic presence compared to leading global retailers


1. Strategic expansion plans across different countries can boost business of Kroger

2. Increased emphasis on private label brands

3. Centralize decision making and planning process in order to maintain operating efficiency


1. Rising labor costs in America can affect business of Kroger

2. Traditional and non-traditional competitors trending into the competition

3. Inflation leading to lower profit margins

Kroger Competition


Below are the 18 main Kroger competitors :

1. Carrefour

2. Tesco


4. Woolworths

5. Coles Group

6. Walmart

7. Target Corporation

8. Amazon

9. eBay

10. Home Depot

11. Ikea

12. Costco Wholesale

13. Aldi

14. Lowe's Companies

15. Kohls

16. CVS Caremark

17. Walgreens

18. Boots

The brandguide table above concludes the Kroger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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