Kroger SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 5079

SWOT Analysis of Kroger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Kroger Inc. , USA


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Right Store.Right Prices; Costs less to get more.


America’s largest grocery store in terms of sales and widespread presence in America

Kroger STP



Target Group

Middle and low income households


Supermarket  which has the best prices

Kroger SWOT Analysis


1. A fully integrated retail store with its own operations from manufacturing of food products to distribution, selling and promotion
2. Multi-brand, multi-format retail operations lending sound experience and economies of scale
3. Innovative services offered such as financial services, in-store health clinics, Disney magic selections for kids, in-store consultants
4.A wide and deep product portfolio with a huge number of widely popular private label brands

5. Very popular retail rand in USA, 2nd largest in terms of volume, has over 3400 stores


1. Operating Expenditure structure is quite high
2.Productibity across the stores varies and execution is not uniform

3. Limited geographic presence compared to leading global retailers


1.Strategic Expansion plans across different countries
2.Increased emphasis on private label brands
3.Centralize decision making and planning process in order to maintain operating efficiency


1.Rising labor costs in America
2.Traditional and non-traditional competitors trending into the competition
3.Inflation leading to lower profit margins

Kroger Competition



The brandguide table above concludes the Kroger SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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