Poundworld SWOT Analysis, Competitors & USP
SWOT analysis of Poundworld analyses the brand by its strengths, weaknesses, opportunities & threats. In Poundworld SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Poundworld to benchmark its business & performance as compared to the competitors. Poundworld is one of the leading brands in the lifestyle and retail sector.
The table below lists the Poundworld SWOT (Strengths, Weaknesses, Opportunities, Threats), top Poundworld competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Poundworld Brand Analysis | |
|---|---|
| Parent Company |
Family owned – Chris Edwards & Chris Edwards Junior |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Everything £1 |
| USP |
Poundworld offers products at £1 |
| Poundworld STP | |
| Segment |
Price conscious customers |
| Target Group |
Lower middle class, retired or unemployed |
| Positioning |
Curtail your expenses |
| SWOT Analysis of Poundworld | |
| Poundworld Strengths |
Below are the Strengths in the SWOT Analysis of Poundworld: 1. Poundworld had nearly 200 stores spread across Britain 2. Subsidiary DiscountUK is a multi-price brand and has over 30 stores 3. Offered over 5000 products within the £1 cap 4. “Poundworld express” stores have convenience format 5. Strong brand presence in UK as it targets a huge middle class market |
| Poundworld Weaknesses |
Here are the weaknesses in the Poundworld SWOT Analysis: 1. Limited brands and variety to offer compared to bigger brands 2. Poundworld had no presence outside UK 3. With inflation, fewer items are available every year at a price lower than £1. |
| Poundworld Opportunities |
Following are the Opportunities in Poundworld SWOT Analysis: 1. Online retail and home delivery service 2. Small section of “Over £1” within the stores 3. Customer loyalty program to strengthen market share |
| Poundworld Threats |
The threats in the SWOT Analysis of Poundworld are as mentioned: 1. £1 USP is not unique to Poundworld and affects margins 2. Mom & pop stores offer local competition 3. Increasing presence of convenience stores across UK 4. Major players in the retail sector offering products at lower prices by purchasing directly from manufacturer and eliminating whole-sellers |
| Poundworld Competition | |
| Poundworld Competitors |
Below are the top 5 competitors of Poundworld: 1. 99p Stores 2. PoundStretcher 3. Poundland 4. Boots 5. ASDA |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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