Poundworld SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3707

SWOT Analysis of Poundworld with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Family owned – Chris Edwards & Chris Edwards Junior




Lifestyle and Retail

Tagline/ Slogan

Everything £1


£1 shop

Poundworld STP


Price conscious customers

Target Group

Lower middle class, retired or unemployed


Curtail your expenses

Poundworld SWOT Analysis


1. Nealry 200 stores spread across Britain
2. Subsidiary DiscountUK is a multi-price brand and has over 30 stores
3. Offers over 5000 products within the £1 cap
4. “Poundworld express” stores have convenience format

5. Strong brand presence in UK as it targets a huge middle class market


1. Limited brands and variety to offer
2. No presence outside UK
3. With inflation, fewer items are available every year at a price lower than £1.


1. Online retail and home delivery service
2. Small section of “Over £1” within the stores
3. Customer loyalty program to strengthen market share


1. £1 USP is not unique to pound world.
2. Mom & pop stores offer local competition
3. Increasing presence of convenience stores across UK

4. Major players in the retail sector offering products at lower prices by purchasing directly from manufacturer and eliminating wholesellers

Poundworld Competition


1. 99p Stores Limited
2. Poundland Limited
3. B&M Bargains


The brandguide table above concludes the Poundworld SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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