Poundworld SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3823
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SWOT Analysis of Poundworld with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Poundworld

Parent Company

Family owned – Chris Edwards & Chris Edwards Junior

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Everything £1

USP

Poundworld offers products at £1

Poundworld STP

Segment

Price conscious customers

Target Group

Lower middle class, retired or unemployed

Positioning

Curtail your expenses

Poundworld SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Poundworld :

1. Poundworld had nearly 200 stores spread across Britain

2. Subsidiary DiscountUK is a multi-price brand and has over 30 stores

3. Offered over 5000 products within the £1 cap

4. “Poundworld express” stores have convenience format

5. Strong brand presence in UK as it targets a huge middle class market

Weaknesses

1. Limited brands and variety to offer compared to bigger brands

2. Poundworld had no presence outside UK

3. With inflation, fewer items are available every year at a price lower than £1.

Opportunities

1. Online retail and home delivery service

2. Small section of “Over £1” within the stores

3. Customer loyalty program to strengthen market share

Threats

1. £1 USP is not unique to Poundworld and affects margins

2. Mom & pop stores offer local competition

3. Increasing presence of convenience stores across UK

4. Major players in the retail sector offering products at lower prices by purchasing directly from manufacturer and eliminating whole-sellers

Poundworld Competition

Competitors

Below are the 5 main Poundworld competitors :

1. 99p Stores

2. PoundStretcher

3. Poundland

4. Boots

5. ASDA


The brandguide table above concludes the Poundworld SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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