Poundworld SWOT Analysis, USP & Competitors

Poundworld

Parent Company

Family owned – Chris Edwards & Chris Edwards Junior

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Everything £1

USP

£1 shop

Poundworld STP

Segment

Price conscious customers

Target Group

Lower middle class, retired or unemployed

Positioning

Curtail your expenses

Poundworld SWOT Analysis

Strengths

1. Nealry 200 stores spread across Britain
2. Subsidiary DiscountUK is a multi-price brand and has over 30 stores
3. Offers over 5000 products within the £1 cap
4. “Poundworld express” stores have convenience format

5. Strong brand presence in UK as it targets a huge middle class market

Weaknesses

1. Limited brands and variety to offer
2. No presence outside UK
3. With inflation, fewer items are available every year at a price lower than £1.

Opportunities

1. Online retail and home delivery service
2. Small section of “Over £1” within the stores
3. Customer loyalty program to strengthen market share

Threats

1. £1 USP is not unique to pound world.
2. Mom & pop stores offer local competition
3. Increasing presence of convenience stores across UK

4. Major players in the retail sector offering products at lower prices by purchasing directly from manufacturer and eliminating wholesellers

Poundworld Competition

Competitors

1. 99p Stores Limited
2. Poundland Limited
3. B&M Bargains