Poundworld SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4937

SWOT analysis of Poundworld analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Poundworld SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Poundworld to benchmark its business & performance as compared to the competitors and industry. Poundworld is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Poundworld competitors and elaborates Poundworld market segmentation, target group, positioning & Unique Selling Proposition (USP).

Poundworld SWOT, Competitors, Marketing STP & Brand analysis Table
Poundworld Brand Analysis
Parent Company

Family owned – Chris Edwards & Chris Edwards Junior




Lifestyle and Retail

Tagline/ Slogan

Everything £1


Poundworld offers products at £1

Poundworld STP

Price conscious customers

Target Group

Lower middle class, retired or unemployed


Curtail your expenses

Poundworld SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Poundworld. Strengths are:

1. Poundworld had nearly 200 stores spread across Britain

2. Subsidiary DiscountUK is a multi-price brand and has over 30 stores

3. Offered over 5000 products within the £1 cap

4. “Poundworld express” stores have convenience format

5. Strong brand presence in UK as it targets a huge middle class market


Here are the weaknesses in the Poundworld SWOT Analysis:

1. Limited brands and variety to offer compared to bigger brands

2. Poundworld had no presence outside UK

3. With inflation, fewer items are available every year at a price lower than £1.


Following are the Opportunities in Poundworld SWOT Analysis:

1. Online retail and home delivery service

2. Small section of “Over £1” within the stores

3. Customer loyalty program to strengthen market share


The threats in the SWOT Analysis of Poundworld are as mentioned:

1. £1 USP is not unique to Poundworld and affects margins

2. Mom & pop stores offer local competition

3. Increasing presence of convenience stores across UK

4. Major players in the retail sector offering products at lower prices by purchasing directly from manufacturer and eliminating whole-sellers

Poundworld Competition

Below are the top 5 Poundworld competitors:

1. 99p Stores

2. PoundStretcher

3. Poundland

4. Boots


The brandguide table above concludes the Poundworld SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Poundworld. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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