Poundworld SWOT Analysis
Here is a detailed SWOT analysis of Poundworld covering strengths, weaknesses, opportunities and threats.
Poundworld Strengths
- Poundworld had nearly 200 stores spread across Britain
- Subsidiary DiscountUK is a multi-price brand and has over 30 stores
- Offered over 5000 products within the £1 cap
- “Poundworld express” stores have convenience format
- Strong brand presence in UK as it targets a huge middle class market
Above are the strengths in the SWOT Analysis of Poundworld. The strengths of Poundworld looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Poundworld Weaknesses
- Limited brands and variety to offer compared to bigger brands
- Poundworld had no presence outside UK
- With inflation, fewer items are available every year at a price lower than £1.
These were the weaknesses in the Poundworld SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Poundworld Opportunities
- Online retail and home delivery service
- Small section of “Over £1” within the stores
- Customer loyalty program to strengthen market share
Above we covered the opportunities in Poundworld SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Poundworld Threats
- £1 USP is not unique to Poundworld and affects margins
- Mom & pop stores offer local competition
- Increasing presence of convenience stores across UK
- Major players in the retail sector offering products at lower prices by purchasing directly from manufacturer and eliminating whole-sellers
The threats in the SWOT Analysis of Poundworld are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Poundworld SWOT analysis.
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About Poundworld
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Poundworld Overview | |
|---|---|
| Parent Company |
Family owned – Chris Edwards & Chris Edwards Junior |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Everything £1 |
| USP |
Poundworld offers products at £1 |
| Poundworld STP | |
| Segmentation |
Price conscious customers |
| Target Market |
Lower middle class, retired or unemployed |
| Positioning |
Curtail your expenses |
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