Poundworld SWOT Analysis, Competitors & USP

Family owned – Chris Edwards & Chris Edwards Junior

Retail

Lifestyle and Retail

Everything £1

Poundworld offers products at £1

Price conscious customers

Lower middle class, retired or unemployed

Curtail your expenses

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Poundworld. Strengths are:

1. Poundworld had nearly 200 stores spread across Britain

2. Subsidiary DiscountUK is a multi-price brand and has over 30 stores

3. Offered over 5000 products within the £1 cap

4. “Poundworld express” stores have convenience format

5. Strong brand presence in UK as it targets a huge middle class market

Here are the weaknesses in the Poundworld SWOT Analysis:

1. Limited brands and variety to offer compared to bigger brands

2. Poundworld had no presence outside UK

3. With inflation, fewer items are available every year at a price lower than £1.

Following are the Opportunities in Poundworld SWOT Analysis:

1. Online retail and home delivery service

2. Small section of “Over £1” within the stores

3. Customer loyalty program to strengthen market share

The threats in the SWOT Analysis of Poundworld are as mentioned:

1. £1 USP is not unique to Poundworld and affects margins

2. Mom & pop stores offer local competition

3. Increasing presence of convenience stores across UK

4. Major players in the retail sector offering products at lower prices by purchasing directly from manufacturer and eliminating whole-sellers

Below are the top 5 Poundworld competitors:

1. 99p Stores

2. PoundStretcher

3. Poundland

4. Boots

5. ASDA