Poundworld SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Poundworld analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Poundworld SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Poundworld to benchmark its business & performance as compared to the competitors and industry. As of 2020, Poundworld is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Poundworld competitors and includes Poundworld target market, segmentation, positioning & Unique Selling Proposition (USP).

Poundworld SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Poundworld Brand Analysis
Parent Company

Family owned – Chris Edwards & Chris Edwards Junior




Lifestyle and Retail

Tagline/ Slogan

Everything £1


Poundworld offers products at £1

Poundworld STP
Poundworld Segmentation

Price conscious customers

Poundworld Target Market

Lower middle class, retired or unemployed

Poundworld Positioning

Curtail your expenses

Poundworld SWOT Analysis
Poundworld Strengths

Below are the Strengths in the SWOT Analysis of Poundworld:

1. Poundworld had nearly 200 stores spread across Britain

2. Subsidiary DiscountUK is a multi-price brand and has over 30 stores

3. Offered over 5000 products within the £1 cap

4. “Poundworld express” stores have convenience format

5. Strong brand presence in UK as it targets a huge middle class market

Poundworld Weaknesses

Here are the weaknesses in the Poundworld SWOT Analysis:

1. Limited brands and variety to offer compared to bigger brands

2. Poundworld had no presence outside UK

3. With inflation, fewer items are available every year at a price lower than £1.

Poundworld Opportunities

Following are the Opportunities in Poundworld SWOT Analysis:

1. Online retail and home delivery service

2. Small section of “Over £1” within the stores

3. Customer loyalty program to strengthen market share

Poundworld Threats

The threats in the SWOT Analysis of Poundworld are as mentioned:

1. £1 USP is not unique to Poundworld and affects margins

2. Mom & pop stores offer local competition

3. Increasing presence of convenience stores across UK

4. Major players in the retail sector offering products at lower prices by purchasing directly from manufacturer and eliminating whole-sellers

Poundworld Competition

Below are the top 5 Poundworld competitors:

1. 99p Stores

2. PoundStretcher

3. Poundland

4. Boots


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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