Published in Lifestyle and Retail category by MBA Skool Team
Coles is one of the leading brands in the lifestyle and retail sector. Coles SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Coles:
Coles Supermarkets command the lion's share of the domestic food and liquor market due to their long history in Australia
Unmatched advertising and branding in the Australian retail space. It Uses patriotic slogans like ‘Proudly Australian since 1914’, along with slogans specifically framed for price conscious buyers
Coles has very attractive pricing strategies with frequent price cuts & promotional offers from time to time
Immensely successful promotional campaigns: eg in conjunction with Apple Computer and 12 other major suppliers, a campaign titled "Apples for Students”
Different levels of generic brands that intend to cater to a specific type of buyer.
Impressive online order and delivery/pickup service
Coles has more than 800 stores & employs close to 100,000 people
Above are the strengths in the SWOT Analysis of Coles. The strengths of Coles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Negative publicity surrounding hard-line negotiation with Australian suppliers has marginally hurt the public sentiment towards Coles
Compared to competition, the company operates on lower margins
These were the weaknesses in the Coles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Quality food costs less at Coles; Proudly Australian since 1914
Coles are the most advanced yet affordable Australian supermarket chain which is ‘Helping Australia Grow’
Retail and Departmental Stores
Middle class and premium Australian households
Coles retail store helps you fulfill your daily needs and at the same time helps you save
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