Facebook SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Facebook analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Facebook SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Facebook to benchmark its business & performance as compared to the competitors and industry. As of 2020, Facebook is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Facebook competitors and includes Facebook target market, segmentation, positioning & Unique Selling Proposition (USP).

Facebook SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Facebook Brand Analysis
Parent Company

Facebook Incorporation


Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Facebook is a social utility that connects you with the people around you; Facebook helps you connect and share with the people in your life


Facebook is a very strong platform to connect with friends

Facebook STP
Facebook Segmentation

Internet utilizing computer users looking for a social connect

Facebook Target Market

People inclined towards internet usage and business advertisers

Facebook Positioning

Facebook is positioned as the biggest social network to stay connected with friends & family

Facebook SWOT Analysis
Facebook Strengths

Below are the Strengths in the SWOT Analysis of Facebook:

1. Facebook has a large acquired customer mind space which shows its strong popularity across the globe

2. Facebook is quite trusted and popular brand among business advertisers

3. Facebook has a very strong customer base which helps in expanding

4. Provides a very strong platform to connect with friends

5. Over 1.7 billion active users and 15,000 employees are with Facebook

6. Facebook is the biggest brand name in social networking with presence in over 70 languages

7. Unique and popular games and apps attracts a huge customer base

8. Facebook has subsidiaries like Whatsapp & Instagram, which are hugely popular brands themselves

9. The website is used by billions of users which has tremendous social impact, political impact and has revolutionized internet

Facebook Weaknesses

Here are the weaknesses in the Facebook SWOT Analysis:

1. Users violating age restrictions is something which hurt Facebook's brand image

2. Controversies regarding fake names, data leaks, Free Basics etc

Facebook Opportunities

Following are the Opportunities in Facebook SWOT Analysis:

1. Tapping the business opportunities in emerging economies

2. Businesses having no online presence can be tapped by Facebook

3. Integrate with more telecom operators or similar companies

Facebook Threats

The threats in the SWOT Analysis of Facebook are as mentioned:

1. Competitors trying to improvise their own product can hurt Facebook

2. Governments banning the website usage through monitoring & blocking can be a huge issue

3. Fake accounts and hacking instances can reduce the credibility of Facebook

Facebook Competition

Below are the top 20 Facebook competitors:

1. Twitter

2. Instagram

3. Linkedin

4. Google

5. Snapchat

6. Whatsapp

7. Pinterest

8. MySpace

9. Orkut

10. Quora

11. Microsoft

12. Youtube

13. WeChat

14. MSN

15. Tumblr

16. Skype

17. Tencent Holdings

18. Baidu

19. Viber

20. VKontakte

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Facebook. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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