Published in Media & Entertainment category by MBA Skool Team
Facebook is one of the leading brands in the media & entertainment sector. Facebook SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Facebook:
Facebook is one the largest social media platforms which has a large acquired customer mind space which shows its strong popularity across the globe
Facebook is quite trusted and popular brand among business advertisers as it helps them reach the most accurate target audience
Facebook has a very strong customer base which helps in expanding not only personal connects, but also small & large businesses
The website provides a very strong platform to connect with friends
The platform has close to 3 billion monthly active users including US, UK, India, Brazil and most of the countries across the globe and more than 50,000 employees globally
Facebook is the biggest brand name in social networking with presence in over 100 languages which includes whatsapp, instagram and messenger
Facebook's subsidiaries like WhatsApp & Instagram are hugely popular brands themselves sometimes even leading to more user engagement than the parent brand
Unique and popular games and apps helps in user engagement
The website is used by billions of users which has tremendous social impact, political impact and has revolutionized internet
Facebook proved to be even more useful during pandemic as people were connecting virtually
Facebook has constantly strengthened its overall position by acquiring technology & internet companies
The brand has been recognized as one of the most valuable companies in the world for its global presence and efficient social media platform
It has a strong presence on the American stock market via NYSE, NASDAQ and S&P components
The company has an annual revenue of more than $85 billion
Facebook constantly innovates and partners with the latest technologies like Oculus VR, Rayban Stories Glasses etc.
Above are the strengths in the SWOT Analysis of Facebook. The strengths of Facebook looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Controversies regarding fake names, data leaks etc.
Facebook is not being used by the younger demographics
Internal competition from Instagram and Whatsapp can lead to issues in future
Lack of clear differentiation among various products in the portfolio
These were the weaknesses in the Facebook SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Facebook is a social utility that connects you with the people around you; Facebook helps you connect and share with the people in your life
Facebook is a very strong platform to connect with friends and get news around the world
Internet utilizing computer users looking for a social connect
People inclined towards internet usage and business advertisers
Facebook is positioned as the biggest social network to stay connected with friends & family
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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