Facebook SWOT Analysis

Published by MBA Skool Team, Last Updated: September 13, 2021

Facebook SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Facebook, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Facebook is one of the leading brands in the media & entertainment sector. The article below lists the Facebook SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Facebook

For Facebook, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Facebook Strengths

The strengths of Facebook looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Facebook :

1. Facebook is one the largest social media platforms which has a large acquired customer mind space which shows its strong popularity across the globe

2. Facebook is quite trusted and popular brand among business advertisers as it helps them reach the most accurate target audience

3. Facebook has a very strong customer base which helps in expanding not only personal connects, but also small & large businesses

4. The website provides a very strong platform to connect with friends

5. The platform has close to 3 billion monthly active users including US, UK, India, Brazil and most of the countries across the globe and more than 50,000 employees globally 

6. Facebook is the biggest brand name in social networking with presence in over 100 languages which includes whatsapp, instagram and messenger

7. Facebook's subsidiaries like WhatsApp & Instagram are hugely popular brands themselves sometimes even leading to more user engagement than the parent brand

8. Unique and popular games and apps helps in user engagement

9. The website is used by billions of users which has tremendous social impact, political impact and has revolutionized internet

10. Facebook proved to be even more useful during pandemic as people were connecting virtually

11. Facebook has constantly strengthened its overall position by acquiring technology & internet companies

12. The brand has been recognized as one of the most valuable companies in the world for its global presence and efficient social media platform

13. It has a strong presence on the American stock market via NYSE, NASDAQ and S&P components

14. The company has an annual revenue of more than $85 billion

15. Facebook constantly innovates and partners with the latest technologies like Oculus VR, Rayban Stories Glasses etc.

Facebook Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Facebook SWOT Analysis:

1. Controversies regarding fake names, data leaks etc.

2. Facebook is not being used by the younger demographics

3. Internal competition from Instagram and Whatsapp can lead to issues in future

4. Lack of clear differentiation among various products in the portfolio

Facebook Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Facebook SWOT Analysis:

1. Tapping the business opportunities in emerging economies can help Facebook grow further

2. Businesses having no online presence can be tapped by Facebook, which can help local businesses grow

3. Integrate with more telecom operators or similar companies

4. Facebook can be more transparent with users and help continue to ensure it safeguards customer's information

Facebook Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Facebook are as mentioned:

1. Competitors trying to improvise their own product can hurt Facebook

2. Governments banning the website usage through monitoring & blocking can be a huge issue

3. Fake accounts, incorrect news & hacking instances can reduce the credibility of Facebook

Facebook Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 12 competitors of Facebook:

1. Twitter

2. Linkedin

3. Google

4. Snapchat

5. Pinterest

6. MySpace

7. Quora

8. Microsoft

9. Youtube

10. WeChat

11. Tencent Holdings

12. Baidu

Hence this concludes the Facebook SWOT analysis.

Continue reading more about the brand/company.

About Facebook

Facebook Overview
Parent Company

Facebook Incorporation


Website - Social Networking


Media & Entertainment

Tagline/ Slogan

Facebook is a social utility that connects you with the people around you; Facebook helps you connect and share with the people in your life


Facebook is a very strong platform to connect with friends and get news around the world

Facebook STP

Internet utilizing computer users looking for a social connect

Target Market

People inclined towards internet usage and business advertisers


Facebook is positioned as the biggest social network to stay connected with friends & family

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Facebook. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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