Facebook SWOT Analysis, USP & Competitors

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SWOT Analysis of Facebook with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Facebook

Parent Company

Facebook Incorporation

Category

Website- Social Networking

Sector

Media and Entertainment

Tagline/ Slogan

Facebook is a social utility that connects you with the people around you; Facebook helps you connect and share with the people in your life

USP

A very strong platform to connect with friends

Facebook STP

Segment

Internet utilizing computer users looking for a social connect

Target Group

People inclined towards internet usage and business advertisers

Positioning

Facebook is positioned as the biggest social network to stay connected with friends & family

Facebook SWOT Analysis

Strengths

1. A large acquired customer mind space
2. Facebook is quite trusted and popular brand among business advertisers
3. Facebook has a very strong customer base which helps in expanding
4. Provides a very strong platform to connect with friends
5. Over 1.7 billion active users and 15,000 employees are with Facebook
6. Facebook is the biggest brand name in social networking with presence in over 70 languages
7. Unique and popular games and apps attracts a huge customer base

8. Facebook has subsidiaries like Whatsapp & Instagram, which are hugely popular brands themselves

9. The website is used by billions of users which has tremendous social impact, political impact and has revolutionized internet

Weaknesses

1.Users violating age restrictions is something which hurt Facebook's brand image

2. Controversies regarding fake names, data leaks, Free Basics etc

Opportunities

1. Tapping the business opportunities in emerging economies
2. Businesses having no online presence can be tapped by Facebook
3. Integrate with more telecom operators or similar companies

Threats

1. Competitors trying to improvise their own product can hurt Facebook
2. Governments banning the website usage through monitoring & blocking can be a huge issue
3. Fake accounts and hacking instances can reduce the credibility of Facebook

Competition

Competitors

1.Myspace
2.Orkut

3.Google+


The table above concludes the Facebook SWOT analysis along with its marketing and brand parameters.

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