Facebook SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 63708

SWOT Analysis of Facebook with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Facebook Incorporation


Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Facebook is a social utility that connects you with the people around you; Facebook helps you connect and share with the people in your life


Facebook is a very strong platform to connect with friends

Facebook STP


Internet utilizing computer users looking for a social connect

Target Group

People inclined towards internet usage and business advertisers


Facebook is positioned as the biggest social network to stay connected with friends & family

Facebook SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Facebook :

1. Facebook has a large acquired customer mind space which shows its strong popularity across the globe

2. Facebook is quite trusted and popular brand among business advertisers

3. Facebook has a very strong customer base which helps in expanding

4. Provides a very strong platform to connect with friends

5. Over 1.7 billion active users and 15,000 employees are with Facebook

6. Facebook is the biggest brand name in social networking with presence in over 70 languages

7. Unique and popular games and apps attracts a huge customer base

8. Facebook has subsidiaries like Whatsapp & Instagram, which are hugely popular brands themselves

9. The website is used by billions of users which has tremendous social impact, political impact and has revolutionized internet


1. Users violating age restrictions is something which hurt Facebook's brand image

2. Controversies regarding fake names, data leaks, Free Basics etc


1. Tapping the business opportunities in emerging economies

2. Businesses having no online presence can be tapped by Facebook

3. Integrate with more telecom operators or similar companies


1. Competitors trying to improvise their own product can hurt Facebook

2. Governments banning the website usage through monitoring & blocking can be a huge issue

3. Fake accounts and hacking instances can reduce the credibility of Facebook

Facebook Competition


Below are the 20 main Facebook competitors :

1. Twitter

2. Instagram

3. Linkedin

4. Google

5. Snapchat

6. Whatsapp

7. Pinterest

8. MySpace

9. Orkut

10. Quora

11. Microsoft

12. Youtube

13. WeChat

14. MSN

15. Tumblr

16. Skype

17. Tencent Holdings

18. Baidu

19. Viber

20. VKontakte

The brandguide table above concludes the Facebook SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Facebook. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: