Orkut SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Orkut analyses the brand by its strengths, weaknesses, opportunities & threats. In Orkut SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orkut to benchmark its business & performance as compared to the competitors. Orkut is one of the leading brands in the media & entertainment sector.

The table below lists the Orkut SWOT (Strengths, Weaknesses, Opportunities, Threats), top Orkut competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Orkut SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Orkut Brand Analysis
Parent Company

Google Incorporation


Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Who do you know?


Orkut provided a user interface which was customizable

Orkut STP

Internet utilizing computer users

Target Group

Youth inclined towards internet usage and Business advertisers


Orkut was positioned as an efficient social networking website to stay connected with friends

SWOT Analysis of Orkut
Orkut Strengths

Below are the Strengths in the SWOT Analysis of Orkut:

1. Orkut integrated with offerings made by Google, thus increased reach

2. Early market entry enabled increased customer base when the website was at its peak

3. Orkut functioned as a platform to share videos and photos

4. Provides customized profile appearance to users

5. The website was available in over 48 languages with localized options

6. Orkut had grown as a leading social media platform in the USA, Brazil, India and some other countries

Orkut Weaknesses

Here are the weaknesses in the Orkut SWOT Analysis:

1. Incidents of fake profiles, hate groups affected the brand image of Orkut severaly

2. Competition lead to users not accessing the website and eventually lead to a dramatic decline

Orkut Opportunities

Following are the Opportunities in Orkut SWOT Analysis:

1. Orkut brand can be resurrected based on its past glory

2. Integrate with telecom operators or similar companies

Orkut Threats

The threats in the SWOT Analysis of Orkut are as mentioned:

1. Competitors present in market especially prominent social media sites would not let Orkut come back again

2. New upcoming social networking websites

3. Fake accounts and past poor decline will not help revive the brand

Orkut Competition
Orkut Competitors

Below are the top 8 competitors of Orkut:

1. Facebook

2. Myspace

3. Twitter

4. Whatsapp

5. WeChat

6. Skype

7. Instagram

8. Tumblr

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Orkut. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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