Orkut SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3234

SWOT analysis of Orkut analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Orkut SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orkut to benchmark its business & performance as compared to the competitors and industry. Orkut is one of the leading brands in the media & entertainment sector. The table below also lists the top Orkut competitors and elaborates Orkut market segmentation, target group, positioning & Unique Selling Proposition (USP).

Orkut SWOT, Competitors, Marketing STP & Brand analysis Table
Orkut Brand Analysis
Parent Company

Google Incorporation


Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Who do you know?


Orkut provided a user interface which was customizable

Orkut STP

Internet utilizing computer users

Target Group

Youth inclined towards internet usage and Business advertisers


Orkut was positioned as an efficient social networking website to stay connected with friends

Orkut SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Orkut. Strengths are:

1. Orkut integrated with offerings made by Google, thus increased reach

2. Early market entry enabled increased customer base when the website was at its peak

3. Orkut functioned as a platform to share videos and photos

4. Provides customized profile appearance to users

5. The website was available in over 48 languages with localized options

6. Orkut had grown as a leading social media platform in the USA, Brazil, India and some other countries


Here are the weaknesses in the Orkut SWOT Analysis:

1. Incidents of fake profiles, hate groups affected the brand image of Orkut severaly

2. Competition lead to users not accessing the website and eventually lead to a dramatic decline


Following are the Opportunities in Orkut SWOT Analysis:

1. Orkut brand can be resurrected based on its past glory

2. Integrate with telecom operators or similar companies


The threats in the SWOT Analysis of Orkut are as mentioned:

1. Competitors present in market especially prominent social media sites would not let Orkut come back again

2. New upcoming social networking websites

3. Fake accounts and past poor decline will not help revive the brand

Orkut Competition

Below are the top 8 Orkut competitors:

1. Facebook

2. Myspace

3. Twitter

4. Whatsapp

5. WeChat

6. Skype

7. Instagram

8. Tumblr

The brandguide table above concludes the Orkut SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Orkut. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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