Orkut SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2435
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SWOT Analysis of Orkut with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Orkut

Parent Company

Google Incorporation

Category

Website- Social Networking

Sector

Media & Entertainment

Tagline/ Slogan

Who do you know?

USP

The user interface is customizable

Orkut STP

Segment

Internet utilizing computer users

Target Group

Youth inclined towards internet usage and Business advertisers

Positioning

Positioned as an efficient social networking website to stay connected with friends

Orkut SWOT Analysis

Strengths

1.Integrated with offerings made by Google, thus increased reach
2. Early market entry enabled increased customer base
3. Can function as a platform to share videos and photos
4. Provides customized profile appearance to users
5. Available in over 48 languages with localized options

Weaknesses

1.Unable to withstand competition by not innovating

2.Unable to attract professional user accounts
3.Prone to hacking and fake accounts
4.Facebook took Orkut by storm leading to change in customer loyalties
5. Incidents of spams, hate groups etc lead to downfall of brand

Opportunities

1. The markets devoid of internet
2.Businesses having no online presence
3.Integrate with more telecom operators or similar companies

Threats

1. Competitors present in market especially Facebook
2.New upcoming social networking websites
3.Fake accounts and hacking instances

Orkut Competition

Competitors

1.Facebook
2. Myspace

3.Google+


The brandguide table above concludes the Orkut SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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