Orkut SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Orkut SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Orkut, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Orkut to benchmark its business & performance as compared to the competitors, and make strategic improvements. Orkut is one of the leading brands in the media & entertainment sector.

The article below lists the Orkut SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Orkut SWOT Analysis:

SWOT Analysis of Orkut

For Orkut, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Orkut Strengths

The strengths of Orkut looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Orkut :

1. Orkut integrated with offerings made by Google, thus increased reach

2. Early market entry enabled increased customer base when the website was at its peak

3. Orkut functioned as a platform to share videos and photos

4. Provides customized profile appearance to users

5. The website was available in over 48 languages with localized options

6. Orkut had grown as a leading social media platform in the USA, Brazil, India and some other countries

Orkut Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Orkut SWOT Analysis:

1. Incidents of fake profiles, hate groups affected the brand image of Orkut severaly

2. Competition lead to users not accessing the website and eventually lead to a dramatic decline

Orkut Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Orkut SWOT Analysis:

1. Orkut brand can be resurrected based on its past glory

2. Integrate with telecom operators or similar companies

Orkut Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Orkut are as mentioned:

1. Competitors present in market especially prominent social media sites would not let Orkut come back again

2. New upcoming social networking websites

3. Fake accounts and past poor decline will not help revive the brand

Orkut Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 8 competitors of Orkut:

1. Facebook

2. Myspace

3. Twitter

4. Whatsapp

5. WeChat

6. Skype

7. Instagram

8. Tumblr

Hence this concludes the Orkut SWOT analysis.

Continue reading more about the brand/company.

About Orkut

Orkut Overview
Parent Company

Google Incorporation


Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Who do you know?


Orkut provided a user interface which was customizable

Orkut STP

Internet utilizing computer users

Target Market

Youth inclined towards internet usage and Business advertisers


Orkut was positioned as an efficient social networking website to stay connected with friends

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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