Myspace SWOT Analysis, Competitors & USP

Myspace

Parent Company

Category

Website- Social Networking

Sector

Media & Entertainment

Tagline/ Slogan

Discover to be discovered; A Place for friends

USP

Myspace is a social networking websites which can function as a platform to share music and videos. It also has credible celebrity accounts

Myspace STP

Segment

Internet utilizing computer users

Target Group

Youth inclined towards internet usage and Business advertisers

Positioning

Myspace is positioned as an efficient social networking website to stay connected with friends and share videos and photos

Myspace SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Myspace :

1. Celebrity profiles are credible on MySpace

2. A good platform for entertainment and music

3. Myspace can function as a platform to share videos and photos

4. It provides customized profile appearance to users

5. Available in over 15 languages globally and has over 50 million visitors

6. Myspace has close to 1 billion registered members on the website

7. Users can also play various online radio channels offering a wide variety of music

Weaknesses

1. Myspace lost significant market share to competing social media websites and smartphone apps

2. The website has been prone to data leaks and breach of privacy

Opportunities

1. The markets devoid of internet can be tapped as future markets

2. To have more credible celebrity profiles to engage & attract users

3. Myspace can integrate with more telecom operators or similar companies

Threats

1. Competitors present in market can affect the business operations of Myspace

2. New upcoming social networking websites

3. Fake accounts and data leaks can lead to loss of trust of the brand

Myspace Competition

Competitors

Below are the 10 main Myspace competitors :

1. Facebook

2. Twitter

3. Whatsapp

4. Skype

5. Orkut

6. Instagram

7. WeChat

8. Tumblr

9. Yahoo

10. MSN