Myspace SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5956

SWOT Analysis of Myspace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Time Inc


Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Discover to be discovered; A Place for friends


Myspace is a social networking websites which can function as a platform to share music and videos. It also has credible celebrity accounts

Myspace STP


Internet utilizing computer users

Target Group

Youth inclined towards internet usage and Business advertisers


Myspace is positioned as an efficient social networking website to stay connected with friends and share videos and photos

Myspace SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Myspace :

1. Celebrity profiles are credible on MySpace

2. A good platform for entertainment and music

3. Myspace can function as a platform to share videos and photos

4. It provides customized profile appearance to users

5. Available in over 15 languages globally and has over 50 million visitors

6. Myspace has close to 1 billion registered members on the website

7. Users can also play various online radio channels offering a wide variety of music


1. Myspace lost significant market share to competing social media websites and smartphone apps

2. The website has been prone to data leaks and breach of privacy


1. The markets devoid of internet can be tapped as future markets

2. To have more credible celebrity profiles to engage & attract users

3. Myspace can integrate with more telecom operators or similar companies


1. Competitors present in market can affect the business operations of Myspace

2. New upcoming social networking websites

3. Fake accounts and data leaks can lead to loss of trust of the brand

Myspace Competition


Below are the 10 main Myspace competitors :

1. Facebook

2. Twitter

3. Whatsapp

4. Skype

5. Orkut

6. Instagram

7. WeChat

8. Tumblr

9. Yahoo

10. MSN

The brandguide table above concludes the Myspace SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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