Myspace SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Myspace analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Myspace SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Myspace to benchmark its business & performance as compared to the competitors and industry. As of 2020, Myspace is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Myspace competitors and includes Myspace target market, segmentation, positioning & Unique Selling Proposition (USP).

Myspace SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Myspace Brand Analysis
Parent Company Time Inc
Category

Website- Social Networking

Sector

Media & Entertainment

Tagline/ Slogan

Discover to be discovered; A Place for friends

USP

Myspace is a social networking websites which can function as a platform to share music and videos. It also has credible celebrity accounts

Myspace STP
Myspace Segmentation

Internet utilizing computer users

Myspace Target Market

Youth inclined towards internet usage and Business advertisers

Myspace Positioning

Myspace is positioned as an efficient social networking website to stay connected with friends and share videos and photos

Myspace SWOT Analysis
Myspace Strengths

Below are the Strengths in the SWOT Analysis of Myspace:

1. Celebrity profiles are credible on MySpace

2. A good platform for entertainment and music

3. Myspace can function as a platform to share videos and photos

4. It provides customized profile appearance to users

5. Available in over 15 languages globally and has over 50 million visitors

6. Myspace has close to 1 billion registered members on the website

7. Users can also play various online radio channels offering a wide variety of music

Myspace Weaknesses

Here are the weaknesses in the Myspace SWOT Analysis:

1. Myspace lost significant market share to competing social media websites and smartphone apps

2. The website has been prone to data leaks and breach of privacy

Myspace Opportunities

Following are the Opportunities in Myspace SWOT Analysis:

1. The markets devoid of internet can be tapped as future markets

2. To have more credible celebrity profiles to engage & attract users

3. Myspace can integrate with more telecom operators or similar companies

Myspace Threats

The threats in the SWOT Analysis of Myspace are as mentioned:

1. Competitors present in market can affect the business operations of Myspace

2. New upcoming social networking websites

3. Fake accounts and data leaks can lead to loss of trust of the brand

Myspace Competition
Competitors

Below are the top 10 Myspace competitors:

1. Facebook

2. Twitter

3. Whatsapp

4. Skype

5. Orkut

6. Instagram

7. WeChat

8. Tumblr

9. Yahoo

10. MSN


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Myspace. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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