Myspace SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5506

SWOT Analysis of Myspace with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Specific Media LLC


Website- Social Networking


Media & Entertainment

Tagline/ Slogan

Discover to be discovered; A Place for friends


A social networking websites which can function as a platform to share music and videos. It also has credible celebrity accounts

Myspace STP


Internet utilizing computer users

Target Group

Youth inclined towards internet usage and Business advertisers


Positioned as an efficient social networking website to stay connected with friends and share videos and photos

Myspace SWOT Analysis


1. Celebrity profiles are credible on MySpace
2. A good platform for entertainment and music
3. Can function as a platform to share videos and photos
4. Provides customized profile appearance to users
5. Available in over 15 languages globally and has over 30 million members


1. Innovations not in line with customer demand and expectations
2. Losing out to competition quickly
3. Prone to hacking and fake accounts
4. Accessibility, reliability and security; social and cultural issues caused a problem from the brand


1. The markets devoid of internet
2. To have more credible celebrity profiles
3. Integrate with more telecom operators or similar companies


1. Competitors present in market
2. New upcoming social networking websites
3. Fake accounts and hacking instances

Myspace Competition


1. Twitter
2. Facebook
3. Google+
4. Orkut

The brandguide table above concludes the Myspace SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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