MSN SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of MSN analyses the brand by its strengths, weaknesses, opportunities & threats. In MSN SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like MSN to benchmark its business & performance as compared to the competitors. MSN is one of the leading brands in the media & entertainment sector.

The table below lists the MSN SWOT (Strengths, Weaknesses, Opportunities, Threats), top MSN competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

MSN SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
MSN Brand Analysis
Parent Company



Website- Search Engine


Media & Entertainment

Tagline/ Slogan

More than an impression


MSN is an assortment of internet sites and services provided by Microsoft


Internet utilizing computer users

Target Group

Internet users inclined towards multimedia and internet users through dial-up connection


MSN is positioned as a dial-up internet service provider and assortment of websites as well as multimedia services

SWOT Analysis of MSN
MSN Strengths

Below are the Strengths in the SWOT Analysis of MSN:

1. MSN is one of the early market entrants with strong backing of brand Microsoft

2. Constant expansion of services offered by the company

3. MSN offers a wide range of services like messenger, news, search, email etc.

4. A wide customer base early entry and trusted parent company

5. One of the most all-time popular internet website

6. Services like HotMail, MSN Messenger, MSN Explorer are popular sub-brands of MSN

7. Strong brand name as the website & its services have been among the top since 1995

8. Apart from the US, MSN has a strong presence in Australia, China & other countries

MSN Weaknesses

Here are the weaknesses in the MSN SWOT Analysis:

1. No key differentiator feature compared to competitors

2. Increasing penetration & usage of social media has diverted users from MSN & similar websites

MSN Opportunities

Following are the Opportunities in MSN SWOT Analysis:

1. The markets devoid of internet are a huge potential to be tapped

2. Integrating more social websites and mobile service providers can help MSN further grow its presence

3. The present customers of Microsoft products and services

MSN Threats

The threats in the SWOT Analysis of MSN are as mentioned:

1. Competitors present in the market can affect the business of MSN

2. Upcoming dedicated websites single service like e-mail or news

3. New innovations in contemporary competitors

MSN Competition
MSN Competitors

Below are the top 7 competitors of MSN:

1. Yahoo

2. Google

3. Facebook

4. Whatsapp

5. Twitter

6. Instagram

7. Bing

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to MSN. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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