Published in Media & Entertainment category by MBA Skool Team
MSN is one of the leading brands in the media & entertainment sector. MSN SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of MSN:
MSN is one of the early market entrants with strong backing of brand Microsoft
Constant expansion of services offered by the company
MSN offers a wide range of services like messenger, news, search, email etc.
A wide customer base early entry and trusted parent company
One of the most all-time popular internet website
Services like HotMail, MSN Messenger, MSN Explorer are popular sub-brands of MSN
Strong brand name as the website & its services have been among the top since 1995
Apart from the US, MSN has a strong presence in Australia, China & other countries
Above are the strengths in the SWOT Analysis of MSN. The strengths of MSN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
No key differentiator feature compared to competitors
Increasing penetration & usage of social media has diverted users from MSN & similar websites
These were the weaknesses in the MSN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The markets devoid of internet are a huge potential to be tapped
Integrating more social websites and mobile service providers can help MSN further grow its presence
The present customers of Microsoft products and services
Above we covered the opportunities in MSN SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competitors present in the market can affect the business of MSN
Upcoming dedicated websites single service like e-mail or news
New innovations in contemporary competitors
The threats in the SWOT Analysis of MSN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
MSN is an assortment of internet sites and services provided by Microsoft
Internet utilizing computer users
Internet users inclined towards multimedia and internet users through dial-up connection
MSN is positioned as a dial-up internet service provider and assortment of websites as well as multimedia services
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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