MSN SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 2672

SWOT Analysis of MSN with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Website- Search Engine


Media and Entertainment

Tagline/ Slogan

More than an impression


An assortment of internet sites and services provided by Microsoft



Internet utilizing computer users

Target Group

Internet users inclined towards multimedia and internet users through dial-up connection


Positioned as a dial-up internet service provider and assortment of websites as well as multimedia services

SWOT Analysis


1.One of the early market entrants with strong backing of brand Microsoft
2. Constant expansion of services offered
3. Offers a wide range of services like messenger, news, search etc.
4. A wide customer base early entry and trusted parent company
5. One of the most all-time popular internet website
6. Services like HotMail, MSN Messenger, MSN Explorer are popular sub-brands of MSN


1. No key differentiator feature compared to competitors
2.Absence in physical markets leading to restricted reach to masses
3. Unable to include innovative advancements


1. The markets devoid of internet
2.Integrating more social websites and mobile service providers
3.The present customers of Microsoft products and services


1. Competitors present in the market
2.Upcoming dedicated websites single service like e-mail or news
3. New innovations in contemporary competitors




3. AOL

The table above concludes the MSN SWOT analysis along with its marketing and brand parameters.


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