Walt Disney SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 21, 2021

SWOT analysis of Walt Disney analyses the brand by its strengths, weaknesses, opportunities & threats. In Walt Disney SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Walt Disney to benchmark its business & performance as compared to the competitors. Walt Disney is one of the leading brands in the media & entertainment sector.

The table below lists the Walt Disney SWOT (Strengths, Weaknesses, Opportunities, Threats), top Walt Disney competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Walt Disney SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Walt Disney Brand Analysis
Parent Company

Walt Disney Company


Media, movies & streaming content


Media & Entertainment

Tagline/ Slogan

To make everyone happy


Pioneers in making animated movies & theme parks globally

Walt Disney STP

People seeking high quality media via video & online content

Target Group

Kids for animation content & adults for video & online content


Creators of movies, animation & mass media which appeals to all categories

SWOT Analysis of Walt Disney
Walt Disney Strengths

Below are the Strengths in the SWOT Analysis of Walt Disney:

1. Walt Disney is one of the world's largest & most recognized media, broadcasting, streaming & radio companies

2. Walt Disney has several business units including parks, media, distribution, studios, video games & sports content

3. Ever since its launch in 1923, the brand has continued to grow globally

4. Walt Disney companies has several subsidiaries including National Geographic, Pixar, Marvel Entertainment, 20th Century & more media brands

5. The media company has online & media channels like ESPN, Hotstar, Disney+ & Hulu in its portfolio

6. The company has more than 200,000 employees worldwide

7. The annual revenue of Walt Disney company is around $60 billion

8. Walt Disney company has given some of the biggest animation characters & movies like Mickey Mouse, Donald Duck, Lion King, Toy Story etc.

9. Disney brand has a high brand

10. The company has a strong marketing strategy via TVCs, movies, toys, merchandise, online promotion, ecommerce sales & digital marketing

Walt Disney Weaknesses

Here are the weaknesses in the Walt Disney SWOT Analysis:

1. Walk Disney has had to face legal challenges when doing business in various countries

2. Some of its divisions are vulnerable to crisis like economic depressions and pandemic, which leads to loss of business & layoffs

Walt Disney Opportunities

Following are the Opportunities in Walt Disney SWOT Analysis:

1. The Walt Disney brand can grow further in the online streaming & OTT content domain

2. Acquisition of growing media & online platforms can further strengthened its position in the market

Walt Disney Threats

The threats in the SWOT Analysis of Walt Disney are as mentioned:

1. Changing government & import-export policies can hamper its business

2. Unauthorized access of content like movies, streaming content & other feeds can lead to loss of business

3. Growth of several online video content channels & social media platforms can decline its position in the market

Walt Disney Competition
Walt Disney Competitors

Below are the top 12 competitors of Walt Disney:

1. Sony

2. Comcast

3. Charter Communications

4. Viacom

5. CBS Corporation

6. 21st Century Fox

7. Lionsgate

8. Netflix

9. Dish Network

10. Amazon

11. Warner Bros

12. Time Warner Cable

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Walt Disney. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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