Published in Media & Entertainment category by MBA Skool Team
Walt Disney is one of the leading brands in the media & entertainment sector. Walt Disney SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Walt Disney:
Walt Disney is one of the world's largest & most recognized media, broadcasting, streaming & radio companies
Walt Disney has several business units including parks, media, distribution, studios, video games & sports content
Ever since its launch in 1923, the brand has continued to grow globally
Walt Disney companies has several subsidiaries including National Geographic, Pixar, Marvel Entertainment, 20th Century & more media brands
The media company has online & media channels like ESPN, Hotstar, Disney+ & Hulu in its portfolio
The company has more than 200,000 employees worldwide
The annual revenue of Walt Disney company is around $60 billion
Walt Disney company has given some of the biggest animation characters & movies like Mickey Mouse, Donald Duck, Lion King, Toy Story etc.
Disney brand has a high brand
The company has a strong marketing strategy via TVCs, movies, toys, merchandise, online promotion, ecommerce sales & digital marketing
Above are the strengths in the SWOT Analysis of Walt Disney. The strengths of Walt Disney looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Walt Disney Weaknesses
Walk Disney has had to face legal challenges when doing business in various countries
Some of its divisions are vulnerable to crisis like economic depressions and pandemic, which leads to loss of business & layoffs
These were the weaknesses in the Walt Disney SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pioneers in making animated movies & theme parks globally
Walt Disney STP
People seeking high quality media via video & online content
Kids for animation content & adults for video & online content
Creators of movies, animation & mass media which appeals to all categories
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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