Toys R Us SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 05, 2021

SWOT analysis of Toys R Us analyses the brand by its strengths, weaknesses, opportunities & threats. In Toys R Us SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toys R Us to benchmark its business & performance as compared to the competitors. Toys R Us is one of the leading brands in the media & entertainment sector.

The table below lists the Toys R Us SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toys R Us competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Toys R Us SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toys R Us Brand Analysis
Parent Company



Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Large range of toys from different reputed brands

Toys R Us STP

Kids and children toys

Target Group

Kids, children and teenagers from the upper middle and upper class


One-stop solution for toys

SWOT Analysis of Toys R Us
Toys R Us Strengths

Below are the Strengths in the SWOT Analysis of Toys R Us:

1.Took over big brands like Fao Schwarz

2.Strong brand presence due to its history

3.Excellent worldwide distribution due to physical presence in 35 countries all over the world

4.The store has toys from all the best brands and a collection of exclusives as well

5. Excellent global brand recognition and market value

Toys R Us Weaknesses

Here are the weaknesses in the Toys R Us SWOT Analysis:

1.Given the consumer shift towards online stores, the company may be at a cost-disadvantage in the future

2.The company has limited global penetration especially in big emerging economies

Toys R Us Opportunities

Following are the Opportunities in Toys R Us SWOT Analysis:

1.Given its current product range, the company can further expand into the collectibles space through tie-ups

2. The company can leverage

3.To enter the party-organization space

Toys R Us Threats

The threats in the SWOT Analysis of Toys R Us are as mentioned:

1.Threat from all the online stores offering the same products at a lower price

2.The toys are expensive as compared to many other substitutes

3.The company is highly dependent on its suppliers

Toys R Us Competition
Toys R Us Competitors

Below are the top 3 competitors of Toys R Us:

1.Toy Wizard

2. Hasbro

3. Fisher-price

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toys R Us. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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