Toys R Us SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 05, 2021

Toys R Us SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Toys R Us, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toys R Us to benchmark its business & performance as compared to the competitors, and make strategic improvements. Toys R Us is one of the leading brands in the media & entertainment sector.

The article below lists the Toys R Us SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Toys R Us SWOT Analysis:

SWOT Analysis of Toys R Us

For Toys R Us, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Toys R Us Strengths

The strengths of Toys R Us looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Toys R Us :

1.Took over big brands like Fao Schwarz

2.Strong brand presence due to its history

3.Excellent worldwide distribution due to physical presence in 35 countries all over the world

4.The store has toys from all the best brands and a collection of exclusives as well

5. Excellent global brand recognition and market value

Toys R Us Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Toys R Us SWOT Analysis:

1.Given the consumer shift towards online stores, the company may be at a cost-disadvantage in the future

2.The company has limited global penetration especially in big emerging economies

Toys R Us Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Toys R Us SWOT Analysis:

1.Given its current product range, the company can further expand into the collectibles space through tie-ups

2. The company can leverage

3.To enter the party-organization space

Toys R Us Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Toys R Us are as mentioned:

1.Threat from all the online stores offering the same products at a lower price

2.The toys are expensive as compared to many other substitutes

3.The company is highly dependent on its suppliers

Toys R Us Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Toys R Us:

1.Toy Wizard

2. Hasbro

3. Fisher-price

Hence this concludes the Toys R Us SWOT analysis.

Continue reading more about the brand/company.

About Toys R Us

Toys R Us Overview
Parent Company



Toy Brands & Manufacturers


Media & Entertainment

Tagline/ Slogan



Large range of toys from different reputed brands

Toys R Us STP

Kids and children toys

Target Market

Kids, children and teenagers from the upper middle and upper class


One-stop solution for toys

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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