Toys’R’Us SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5680

SWOT Analysis of Toys’R’Us with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Toy Brands & Manufacturers


Media and Entertainment

Tagline/ Slogan



Large range of toys from different reputed brands



Kids and children toys

Target Group

Kids, children and teenagers from the upper middle and upper class


One-stop solution for toys

SWOT Analysis


1.Took over big brands like Fao Schwarz

2.Strong brand presence due to its history

3.Excellent worldwide distribution due to physical presence in 35 countries all over the world

4.The store has toys from all the best brands and a collection of exclusives as well

5. Excellent global brand recognition and market value


1.Given the consumer shift towards online stores, the company may be at a cost-disadvantage in the future

2.The company has limited global penetration especially in big emerging economies


1.Given its current product range, the company can further expand into the collectibles space through tie-ups

2. The company can leverage

3.To enter the party-organization space


1.Threat from all the online stores offering the same products at a lower price

2.The toys are expensive as compared to many other substitutes

3.The company is highly dependent on its suppliers



1.Toy Wizard

2. Hasbro

3. Fisher-price

The table above concludes the Toys’R’Us SWOT analysis along with its marketing and brand parameters.


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