Toys R Us SWOT Analysis, Competitors & USP
SWOT analysis of Toys R Us analyses the brand by its strengths, weaknesses, opportunities & threats. In Toys R Us SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Toys R Us to benchmark its business & performance as compared to the competitors. Toys R Us is one of the leading brands in the media & entertainment sector.
The table below lists the Toys R Us SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toys R Us competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Toys R Us Brand Analysis | |
|---|---|
| Parent Company |
Toys’R’Us |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Large range of toys from different reputed brands |
| Toys R Us STP | |
| Segment |
Kids and children toys |
| Target Group |
Kids, children and teenagers from the upper middle and upper class |
| Positioning |
One-stop solution for toys |
| SWOT Analysis of Toys R Us | |
| Toys R Us Strengths |
Below are the Strengths in the SWOT Analysis of Toys R Us: 1.Took over big brands like Fao Schwarz 2.Strong brand presence due to its history 3.Excellent worldwide distribution due to physical presence in 35 countries all over the world 4.The store has toys from all the best brands and a collection of exclusives as well 5. Excellent global brand recognition and market value |
| Toys R Us Weaknesses |
Here are the weaknesses in the Toys R Us SWOT Analysis: 1.Given the consumer shift towards online stores, the company may be at a cost-disadvantage in the future 2.The company has limited global penetration especially in big emerging economies |
| Toys R Us Opportunities |
Following are the Opportunities in Toys R Us SWOT Analysis: 1.Given its current product range, the company can further expand into the collectibles space through tie-ups 2. The company can leverage 3.To enter the party-organization space |
| Toys R Us Threats |
The threats in the SWOT Analysis of Toys R Us are as mentioned: 1.Threat from all the online stores offering the same products at a lower price 2.The toys are expensive as compared to many other substitutes 3.The company is highly dependent on its suppliers |
| Toys R Us Competition | |
| Toys R Us Competitors |
Below are the top 3 competitors of Toys R Us: 1.Toy Wizard 2. Hasbro 3. Fisher-price |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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