Vivo SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: January 28, 2022

SWOT analysis of Vivo analyses the brand by its strengths, weaknesses, opportunities & threats. In Vivo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vivo to benchmark its business & performance as compared to the competitors. Vivo is one of the leading brands in the mobile handsets sector.

The table below lists the Vivo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vivo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Vivo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vivo Brand Analysis
Parent Company

BBK Electronics




Mobile Handsets

Tagline/ Slogan

Camera & Music; Perfect Shot, Perfect Moment


Vivo has innovative phones with affordable pricing

Vivo STP

People looking for mobile phones

Target Group

People in middle income group looking for features


Vivo offers innovative phones at affordable rates

SWOT Analysis of Vivo
Vivo Strengths

Below are the Strengths in the SWOT Analysis of Vivo:

1. Vivo has established itself very well in the global smartphone market

2. Vivo offers various mobile phone models in different price ranges but still keeping its affordable image intact

3. Vivo has entered various markets with good success with sponsorship and visibility

4. It comes from the stable of BBK electronics, its parent company, which also owns brands like Oppo

5. Vivo has been associating with big sporting events like the FIFA world cup, IPL cricket etc.

6. Vivo is seen as an innovative brand and has constantly invested in R&D

7. It was one of the first to launch a phone with HiFi Chip

8. Vivo has stores in several countries and a good presence of all leading ecommerce platforms

9. It is present in several overseas market

10. Vivo annually ships more than 130 million units

11. Vivo has product facilities in China, Indonesia and India

Vivo Weaknesses

Here are the weaknesses in the Vivo SWOT Analysis:

1. Intense competition and constant need for innovation means limited market share growth

2. Vivo is seen similar to other brands with limited differentiation and hence high brand switching 

Vivo Opportunities

Following are the Opportunities in Vivo SWOT Analysis:

1. Vivo can come up with high end smartphones which competes directly with likes of Apple, Samsung

2. Vivo should work on tweaking its image and targeting to more customers who does not focus only on cost

3. It has huge untapped markets in US and Europe

Vivo Threats

The threats in the SWOT Analysis of Vivo are as mentioned:

1. Price sensitive competition in the mobile handset segment can impact business

2. Local government regulations and economic recession can reduce business

3. Fake imitations can hurt the brand image of the brand globally

Vivo Competition
Vivo Competitors

Below are the top 10 competitors of Vivo:

1. Samsung

2. Oppo

3. Oneplus

4. Xiaomi

5. HTC

6. Nokia

7. Panasonic

8. Lenovo

9. Apple

10. Nokia

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vivo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin