SWOT Analysis of Vivo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Vivo |
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Parent Company |
BBK Electronics |
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Category |
Smartphones |
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Sector |
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Tagline/ Slogan |
Camera & Music; Perfect Shot, Perfect Moment |
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USP |
Vivo has innovative phones with affordable pricing |
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Vivo STP |
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Segment |
People looking for mobile phones |
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Target Group |
People in middle income group looking for features |
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Positioning |
Vivo offers innovative phones at affordable rates |
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Vivo SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Vivo. Strengths are: 1. Vivo has established itself well in South Asian markets 2. Vivo offers various models in different price ranges but still keeping its affordable image intact 3. Vivo has entered Indian market with good success with sponsorship and visibility 4. It comes from the stable of BBK electronics, its parent company which also owns brands like Oppo 5. Vivo has been associating with big sporting events like the Indian premier league 6. Vivo is seen as an innovating brand 7. It was the first to launch a phone with HiFi Chip 8. Vivo has stores in more than 350 cities 9. It is present in 7 overseas market 10. Vivo focuses a lot on R&D 11. Vivo has product facilities in China, Indonesia and India |
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Weaknesses |
Here are the weaknesses of Vivo : 1. It still does not have a high brand awareness, its main differentiator is cost 2. Vivo is seen similar to other brands like Oppo, Oneplus etc |
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Opportunities |
Following are the Opportunities of Vivo : 1. Vivo can come up with high end smartphones which competes directly with likes of Apple, Samsung 2. Vivo should work on tweaking its image and targeting to more customers who does not focus only on cost 3. It has huge untapped markets in US and Europe |
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Threats |
The threats of Vivo are as mentioned : 1. Price sensitive competition in the mobile handset segment 2. Local government regulations |
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Vivo Competition |
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Competitors |
Below are the 9 main Vivo competitors : 1. Samsung 2. Oppo 3. Oneplus 4. Xiaomi 5. HTC 6. Nokia 7. Panasonic 8. Lenovo 9. Apple |
The brandguide table above concludes the Vivo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Vivo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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