SWOT analysis of Vivo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vivo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vivo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Vivo is one of the leading brands in the mobile handsets sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vivo competitors and includes Vivo target market, segmentation, positioning & Unique Selling Proposition (USP).
| Vivo Brand Analysis | |
|---|---|
| Parent Company |
BBK Electronics |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Camera & Music; Perfect Shot, Perfect Moment |
| USP |
Vivo has innovative phones with affordable pricing |
| Vivo STP | |
| Vivo Segmentation |
People looking for mobile phones |
| Vivo Target Market |
People in middle income group looking for features |
| Vivo Positioning |
Vivo offers innovative phones at affordable rates |
| Vivo SWOT Analysis | |
| Vivo Strengths |
Below are the Strengths in the SWOT Analysis of Vivo: 1. Vivo has established itself well in South Asian markets 2. Vivo offers various models in different price ranges but still keeping its affordable image intact 3. Vivo has entered Indian market with good success with sponsorship and visibility 4. It comes from the stable of BBK electronics, its parent company which also owns brands like Oppo 5. Vivo has been associating with big sporting events like the Indian premier league 6. Vivo is seen as an innovating brand 7. It was the first to launch a phone with HiFi Chip 8. Vivo has stores in more than 350 cities 9. It is present in 7 overseas market 10. Vivo focuses a lot on R&D 11. Vivo has product facilities in China, Indonesia and India |
| Vivo Weaknesses |
Here are the weaknesses in the Vivo SWOT Analysis: 1. It still does not have a high brand awareness, its main differentiator is cost 2. Vivo is seen similar to other brands like Oppo, Oneplus etc |
| Vivo Opportunities |
Following are the Opportunities in Vivo SWOT Analysis: 1. Vivo can come up with high end smartphones which competes directly with likes of Apple, Samsung 2. Vivo should work on tweaking its image and targeting to more customers who does not focus only on cost 3. It has huge untapped markets in US and Europe |
| Vivo Threats |
The threats in the SWOT Analysis of Vivo are as mentioned: 1. Price sensitive competition in the mobile handset segment 2. Local government regulations |
| Vivo Competition | |
| Competitors |
Below are the top 9 Vivo competitors: 1. Samsung 2. Oppo 3. Oneplus 4. Xiaomi 5. HTC 6. Nokia 7. Panasonic 8. Lenovo 9. Apple |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vivo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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