Published in Mobile Handsets category by MBA Skool Team
Vivo is one of the leading brands in the mobile handsets sector. Vivo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vivo:
Vivo has established itself very well in the global smartphone market
Vivo offers various mobile phone models in different price ranges but still keeping its affordable image intact
Vivo has entered various markets with good success with sponsorship and visibility
It comes from the stable of BBK electronics, its parent company, which also owns brands like Oppo
Vivo has been associating with big sporting events like the FIFA world cup, IPL cricket etc.
Vivo is seen as an innovative brand and has constantly invested in R&D
It was one of the first to launch a phone with HiFi Chip
Vivo has stores in several countries and a good presence of all leading ecommerce platforms
It is present in several overseas market
Vivo annually ships more than 130 million units
Vivo has product facilities in China, Indonesia and India
Above are the strengths in the SWOT Analysis of Vivo. The strengths of Vivo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition and constant need for innovation means limited market share growth
Vivo is seen similar to other brands with limited differentiation and hence high brand switching
These were the weaknesses in the Vivo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vivo has innovative phones with affordable pricing
People looking for mobile phones
People in middle income group looking for features
Vivo offers innovative phones at affordable rates
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