Vivo SWOT Analysis

Vivo is one of the leading brands in the mobile handsets sector. Vivo SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Vivo:

Vivo Strengths

1. Vivo has established itself very well in the global smartphone market
2. Vivo offers various mobile phone models in different price ranges but still keeping its affordable image intact
3. Vivo has entered various markets with good success with sponsorship and visibility
4. It comes from the stable of BBK electronics, its parent company, which also owns brands like Oppo
5. Vivo has been associating with big sporting events like the FIFA world cup, IPL cricket etc.
6. Vivo is seen as an innovative brand and has constantly invested in R&D
7. It was one of the first to launch a phone with HiFi Chip
8. Vivo has stores in several countries and a good presence of all leading ecommerce platforms
9. It is present in several overseas market
10. Vivo annually ships more than 130 million units
11. Vivo has product facilities in China, Indonesia and India

Above are the strengths in the SWOT Analysis of Vivo. The strengths of Vivo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Vivo Weaknesses

1. Intense competition and constant need for innovation means limited market share growth
2. Vivo is seen similar to other brands with limited differentiation and hence high brand switching 

These were the weaknesses in the Vivo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Vivo Opportunities

1. Vivo can come up with high end smartphones which competes directly with likes of Apple, Samsung
2. Vivo should work on tweaking its image and targeting to more customers who does not focus only on cost
3. It has huge untapped markets in US and Europe

Above we covered the opportunities in Vivo SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Vivo Threats

1. Price sensitive competition in the mobile handset segment can impact business
2. Local government regulations and economic recession can reduce business
3. Fake imitations can hurt the brand image of the brand globally

The threats in the SWOT Analysis of Vivo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Vivo SWOT analysis.

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About Vivo

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Vivo. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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