Vivo SWOT Analysis, Competitors & USP
SWOT analysis of Vivo analyses the brand by its strengths, weaknesses, opportunities & threats. In Vivo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Vivo to benchmark its business & performance as compared to the competitors. Vivo is one of the leading brands in the mobile handsets sector.
The table below lists the Vivo SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vivo competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
| Vivo Brand Analysis | |
|---|---|
| Parent Company |
BBK Electronics |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Camera & Music; Perfect Shot, Perfect Moment |
| USP |
Vivo has innovative phones with affordable pricing |
| Vivo STP | |
| Segment |
People looking for mobile phones |
| Target Group |
People in middle income group looking for features |
| Positioning |
Vivo offers innovative phones at affordable rates |
| SWOT Analysis of Vivo | |
| Vivo Strengths |
Below are the Strengths in the SWOT Analysis of Vivo: 1. Vivo has established itself very well in the global smartphone market 2. Vivo offers various mobile phone models in different price ranges but still keeping its affordable image intact 3. Vivo has entered various markets with good success with sponsorship and visibility 4. It comes from the stable of BBK electronics, its parent company, which also owns brands like Oppo 5. Vivo has been associating with big sporting events like the FIFA world cup, IPL cricket etc. 6. Vivo is seen as an innovative brand and has constantly invested in R&D 7. It was one of the first to launch a phone with HiFi Chip 8. Vivo has stores in several countries and a good presence of all leading ecommerce platforms 9. It is present in several overseas market 10. Vivo annually ships more than 130 million units 11. Vivo has product facilities in China, Indonesia and India |
| Vivo Weaknesses |
Here are the weaknesses in the Vivo SWOT Analysis: 1. Intense competition and constant need for innovation means limited market share growth 2. Vivo is seen similar to other brands with limited differentiation and hence high brand switching |
| Vivo Opportunities |
Following are the Opportunities in Vivo SWOT Analysis: 1. Vivo can come up with high end smartphones which competes directly with likes of Apple, Samsung 2. Vivo should work on tweaking its image and targeting to more customers who does not focus only on cost 3. It has huge untapped markets in US and Europe |
| Vivo Threats |
The threats in the SWOT Analysis of Vivo are as mentioned: 1. Price sensitive competition in the mobile handset segment can impact business 2. Local government regulations and economic recession can reduce business 3. Fake imitations can hurt the brand image of the brand globally |
| Vivo Competition | |
| Vivo Competitors |
Below are the top 10 competitors of Vivo: 1. Samsung 2. Oppo 3. Oneplus 4. Xiaomi 5. HTC 6. Nokia 7. Panasonic 8. Lenovo 9. Apple 10. Nokia |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vivo. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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