Vivo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Vivo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Vivo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Vivo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Vivo is one of the leading brands in the mobile handsets sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Vivo competitors and includes Vivo target market, segmentation, positioning & Unique Selling Proposition (USP).

Vivo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Vivo Brand Analysis
Parent Company

BBK Electronics

Category

Smartphones

Sector

Mobile Handsets

Tagline/ Slogan

Camera & Music; Perfect Shot, Perfect Moment

USP

Vivo has innovative phones with affordable pricing

Vivo STP
Vivo Segmentation

People looking for mobile phones

Vivo Target Market

People in middle income group looking for features

Vivo Positioning

Vivo offers innovative phones at affordable rates

Vivo SWOT Analysis
Vivo Strengths

Below are the Strengths in the SWOT Analysis of Vivo:

1. Vivo has established itself well in South Asian markets

2. Vivo offers various models in different price ranges but still keeping its affordable image intact

3. Vivo has entered Indian market with good success with sponsorship and visibility

4. It comes from the stable of BBK electronics, its parent company which also owns brands like Oppo

5. Vivo has been associating with big sporting events like the Indian premier league

6. Vivo is seen as an innovating brand

7. It was the first to launch a phone with HiFi Chip

8. Vivo has stores in more than 350 cities

9. It is present in 7 overseas market

10. Vivo focuses a lot on R&D

11. Vivo has product facilities in China, Indonesia and India

Vivo Weaknesses

Here are the weaknesses in the Vivo SWOT Analysis:

1. It still does not have a high brand awareness, its main differentiator is cost

2. Vivo is seen similar to other brands like Oppo, Oneplus etc

Vivo Opportunities

Following are the Opportunities in Vivo SWOT Analysis:

1. Vivo can come up with high end smartphones which competes directly with likes of Apple, Samsung

2. Vivo should work on tweaking its image and targeting to more customers who does not focus only on cost

3. It has huge untapped markets in US and Europe

Vivo Threats

The threats in the SWOT Analysis of Vivo are as mentioned:

1. Price sensitive  competition in the mobile handset segment

2. Local government regulations

Vivo Competition
Competitors

Below are the top 9 Vivo competitors:

1. Samsung

2. Oppo

3. Oneplus

4. Xiaomi

5. HTC

6. Nokia

7. Panasonic

8. Lenovo

9. Apple


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Vivo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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