Merck SWOT Analysis

Published in Pharma and Healthcare category by MBA Skool Team

Here is a detailed SWOT analysis of Merck covering strengths, weaknesses, opportunities and threats.

Merck Strengths

  1. A strong brand name in the pharmaceutical industry
  2. Huge product portfolio in pharmaceuticals
  3. Provides medical help to underprivileged people in the US
  4. Excellent R&D and innovations
  5. Has its presence across Europe, Africa, Asia, Oceania and Latin America
  6. Has a strong workforce of over 40,000 employees
  7. Customer loyalty and brand visibility is a strength

Above are the strengths in the SWOT Analysis of Merck. The strengths of Merck looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Merck Weaknesses

  1. Problems of fake imitations affects the companies brand image
  2. Hasn’t been able to aggressively enter emerging economies in terms of brand recall, which are huge potential markets

These were the weaknesses in the Merck SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Merck Opportunities

  1. Broad-based medical innovation, in technologies and businesses  across the spectrum of health care
  2. Venture into health needs in under-developed and poor countries
  3. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.

Above we covered the opportunities in Merck SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Merck Threats

  1. Increasing obsolesce of technology
  2. Competition from peers

The threats in the SWOT Analysis of Merck are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Merck SWOT analysis.

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About Merck

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Merck Overview
Parent Company

Merck

Category

Pharmaceutical & chemical

Sector

Pharma and Healthcare

Tagline/ Slogan

A Whole new world of possibilities; Be well

USP

The Company operates both its Pharmaceuticals and Chemicals businesses in the country.

Merck STP
Segmentation

Pharmaceutical products, vaccines, prescription products, animal health & chemicals

Target Market

Large business owners & operators

Positioning

A global research-driven pharmaceutical company  that discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Merck. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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