Merck SWOT Analysis

Merck SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Merck, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Merck is one of the leading brands in the pharma and healthcare sector. The article below lists the Merck SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Merck

For Merck, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Merck Strengths

The strengths of Merck looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Merck :

1. A strong brand name in the pharmaceutical industry

2. Huge product portfolio in pharmaceuticals

3. Provides medical help to underprivileged people in the US

4. Excellent R&D and innovations

5. Has its presence across Europe, Africa, Asia, Oceania and Latin America

7. Has a strong workforce of over 40,000 employees

8. Customer loyalty and brand visibility is a strength

Merck Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Merck SWOT Analysis:

1. Problems of fake imitations affects the companies brand image

2. Hasn’t been able to aggressively enter emerging economies in terms of brand recall, which are huge potential markets

Merck Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Merck SWOT Analysis:

1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Venture into health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.

Merck Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Merck are as mentioned:

1. Increasing obsolesce of technology

2. Competition from peers

Hence this concludes the Merck SWOT analysis.

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About Merck

Merck Overview
Parent Company	Merck
Category	Pharmaceutical & chemical
Sector	Pharma and Healthcare
Tagline/ Slogan	A Whole new world of possibilities; Be well
USP	The Company operates both its Pharmaceuticals and Chemicals businesses in the country.
Merck STP
Segmentation	Pharmaceutical products, vaccines, prescription products, animal health & chemicals
Target Market	Large business owners & operators
Positioning	A global research-driven pharmaceutical company  that discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Merck. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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