Published in Pharma and Healthcare category by MBA Skool Team
Merck is one of the leading brands in the pharma and healthcare sector. Merck SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Merck:
A strong brand name in the pharmaceutical industry
Huge product portfolio in pharmaceuticals
Provides medical help to underprivileged people in the US
Excellent R&D and innovations
Has its presence across Europe, Africa, Asia, Oceania and Latin America
Has a strong workforce of over 40,000 employees
Customer loyalty and brand visibility is a strength
Above are the strengths in the SWOT Analysis of Merck. The strengths of Merck looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Problems of fake imitations affects the companies brand image
Hasn’t been able to aggressively enter emerging economies in terms of brand recall, which are huge potential markets
These were the weaknesses in the Merck SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Company operates both its Pharmaceuticals and Chemicals businesses in the country.
Pharmaceutical products, vaccines, prescription products, animal health & chemicals
Large business owners & operators
A global research-driven pharmaceutical company that discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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