Merck SWOT Analysis, Competitors & USP

Posted in Pharma and Healthcare, Total Reads: 13450

SWOT analysis of Merck analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Merck SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Merck to benchmark its business & performance as compared to the competitors and industry. Merck is one of the leading brands in the pharma and healthcare sector. The table below also lists the top Merck competitors and elaborates Merck market segmentation, target group, positioning & Unique Selling Proposition (USP).

Merck SWOT, Competitors, Marketing STP & Brand analysis Table
Merck Brand Analysis
Parent Company



Pharmaceutical & chemical


Pharma and Healthcare

Tagline/ Slogan

A Whole new world of possibilities; Be well


The Company operates both its Pharmaceuticals and Chemicals businesses in the country.

Merck STP

Pharmaceutical products, vaccines, prescription products, animal health & chemicals

Target Group

Large business owners & operators


A global research-driven pharmaceutical company  that discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures

Merck SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Merck. Strengths are:

1. A strong brand name in the pharmaceutical industry

2. Huge product portfolio in pharmaceuticals

3. Provides medical help to underprivileged people in the US

4. Excellent R&D and innovations

5. Has its presence across Europe, Africa, Asia, Oceania and Latin America

7. Has a strong workforce of over 40,000 employees

8. Customer loyalty and brand visibility is a strength


Here are the weaknesses in the Merck SWOT Analysis:

1. Problems of fake imitations affects the companies brand image

2. Hasn’t been able to aggressively enter emerging economies in terms of brand recall, which are huge potential markets


Following are the Opportunities in Merck SWOT Analysis:

1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Venture into health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.


The threats in the SWOT Analysis of Merck are as mentioned:

1. Increasing obsolesce of technology

2. Competition from peers

Merck Competition

Below are the top 5 Merck competitors:

1. Sun Pharma Industries

2. Dr.Reddy's

3. Cipla

4. Lupin

5. Ranbaxy

The brandguide table above concludes the Merck SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Merck. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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