Merck SWOT Analysis, USP & Competitors

Posted in Pharmaceuticals and Healthcare, Total Reads: 9290

SWOT Analysis of Merck with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Pharmaceutical & chemical



Tagline/ Slogan

A Whole new world of possibilities; Be well


The Company operates both its Pharmaceuticals and Chemicals businesses in the country.



Pharmaceutical products, vaccines, prescription products, animal health & chemicals

Target Group

Large business owners & operators


A global research-driven pharmaceutical company  that discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures

SWOT Analysis


1. A strong brand name in the pharmaceutical industry

2. Huge product portfolio in pharmaceuticals

3. Provides medical help to underprivileged people in the US

4. Excellent R&D and innovations

5. Has its presence across Europe, Africa, Asia, Oceania and Latin America

7. Has a strong workforce of over 40,000 employees

8. Customer loyalty and brand visibility is a strength


1. Problems of fake imitations affects the companies brand image

2. Hasn’t been able to aggressively enter emerging economies in terms of brand recall, which are huge potential markets


1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Venture into health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.


1. Increasing obsolesce of technology

2. Competition from peers



1. Sun Pharma Industries

2. Dr.Reddy's

3. Cipla

4. Lupin

5. Ranbaxy

The table above concludes the Merck SWOT analysis along with its marketing and brand parameters.


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