Merck SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Merck analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Merck SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Merck to benchmark its business & performance as compared to the competitors and industry. As of 2020, Merck is one of the leading brands in the pharma and healthcare sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Merck competitors and includes Merck target market, segmentation, positioning & Unique Selling Proposition (USP).

Merck SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Merck Brand Analysis
Parent Company

Merck

Category

Pharmaceutical & chemical

Sector

Pharma and Healthcare

Tagline/ Slogan

A Whole new world of possibilities; Be well

USP

The Company operates both its Pharmaceuticals and Chemicals businesses in the country.

Merck STP
Merck Segmentation

Pharmaceutical products, vaccines, prescription products, animal health & chemicals

Merck Target Market

Large business owners & operators

Merck Positioning

A global research-driven pharmaceutical company  that discovers, develops, manufactures and markets a broad range of innovative products to improve human and animal health, directly and through its joint ventures

Merck SWOT Analysis
Merck Strengths

Below are the Strengths in the SWOT Analysis of Merck:

1. A strong brand name in the pharmaceutical industry

2. Huge product portfolio in pharmaceuticals

3. Provides medical help to underprivileged people in the US

4. Excellent R&D and innovations

5. Has its presence across Europe, Africa, Asia, Oceania and Latin America

7. Has a strong workforce of over 40,000 employees

8. Customer loyalty and brand visibility is a strength

Merck Weaknesses

Here are the weaknesses in the Merck SWOT Analysis:

1. Problems of fake imitations affects the companies brand image

2. Hasn’t been able to aggressively enter emerging economies in terms of brand recall, which are huge potential markets

Merck Opportunities

Following are the Opportunities in Merck SWOT Analysis:

1. Broad-based medical innovation, in technologies and businesses   across the spectrum of health care

2. Venture into health needs in under-developed and poor countries

4. Leverage its core business expertise and resources to create sustainable solutions in countries around the world.

Merck Threats

The threats in the SWOT Analysis of Merck are as mentioned:

1. Increasing obsolesce of technology

2. Competition from peers

Merck Competition
Competitors

Below are the top 5 Merck competitors:

1. Sun Pharma Industries

2. Dr.Reddy's

3. Cipla

4. Lupin

5. Ranbaxy


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Merck. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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