Roche SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: August 20, 2021

SWOT analysis of Roche analyses the brand by its strengths, weaknesses, opportunities & threats. In Roche SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Roche to benchmark its business & performance as compared to the competitors. Roche is one of the leading brands in the pharma and healthcare sector.

The table below lists the Roche SWOT (Strengths, Weaknesses, Opportunities, Threats), top Roche competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Roche SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Roche Brand Analysis
Parent Company

Roche Holding

Category

Pharmaceutical

Sector

Pharma and Healthcare

Tagline/ Slogan

We innovate healthcare

USP

Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals – from early detection and prevention of diseases to diagnosis, treatment, and treatment monitoring.

Roche STP
Segment

Pharmaceutical & medical diagnostic segment

Target Group

Patients & healthcare professionals seeking detection, prevention & treatment of disease

Positioning

Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals

SWOT Analysis of Roche
Roche Strengths

Below are the Strengths in the SWOT Analysis of Roche:

1. Over 80,00 employees present all over the world including Africa, America, Europe, Asia, Australia.

2.It is one of the world’s leading supplier of cancer medicines and the number one in vitro diagnostics company.

3.Innovation through a focus on R&D on pharmaceuticals and diagnostics

4.Only drug company authorized to manufacture oseltamivir(Tamiflu), a drug against avian/swineflu.

5. It is the biggest biotechnology company, with 14 biological products on the market

6. Has collaborated with big pharma companies for effective operations and R&D

Roche Weaknesses

Here are the weaknesses in the Roche SWOT Analysis:

1. Imitation of products/ fake medicines supplied under brands name can affect brand
2. Products may be available only in certain countries

Roche Opportunities

Following are the Opportunities in Roche SWOT Analysis:

1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs
3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions

Roche Threats

The threats in the SWOT Analysis of Roche are as mentioned:

1.Risk of unsuccessful new Products

2.Regulatory environment is becoming more & more stringent

3.Economic slowdown and global financial fluctuations

Roche Competition
Roche Competitors

Below are the top 4 competitors of Roche:

1. Siemens Healthcare

2.Bayer  life sciences

3.Abbot Laboratories

4. Sanofi Aventis


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Roche. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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