Roche SWOT Analysis, Competitors & USP

Roche SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Roche, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Roche to benchmark its business & performance as compared to the competitors, and make strategic improvements. Roche is one of the leading brands in the pharma and healthcare sector.

The article below lists the Roche SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Roche SWOT Analysis:

SWOT Analysis of Roche

For Roche, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Roche Strengths

The strengths of Roche looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Roche :

1. Over 80,00 employees present all over the world including Africa, America, Europe, Asia, Australia.

2.It is one of the world’s leading supplier of cancer medicines and the number one in vitro diagnostics company.

3.Innovation through a focus on R&D on pharmaceuticals and diagnostics

4.Only drug company authorized to manufacture oseltamivir(Tamiflu), a drug against avian/swineflu.

5. It is the biggest biotechnology company, with 14 biological products on the market

6. Has collaborated with big pharma companies for effective operations and R&D

Roche Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Roche SWOT Analysis:

1. Imitation of products/ fake medicines supplied under brands name can affect brand
2. Products may be available only in certain countries

Roche Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Roche SWOT Analysis:

1.Strategic agreements with other pharmaceutical companies and organizations to boost its research.

2. Increasing awareness about healthcare needs
3. Global penetration through mergers and acquisitions

4. Increasing demand for quality healthcare solutions

Roche Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Roche are as mentioned:

1.Risk of unsuccessful new Products

2.Regulatory environment is becoming more & more stringent

3.Economic slowdown and global financial fluctuations

Roche Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Roche:

1. Siemens Healthcare

2.Bayer  life sciences

3.Abbot Laboratories

4. Sanofi Aventis

Hence this concludes the Roche SWOT analysis.

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About Roche

Roche Overview
Parent Company	Roche Holding
Category	Pharmaceutical
Sector	Pharma and Healthcare
Tagline/ Slogan	We innovate healthcare
USP	Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals – from early detection and prevention of diseases to diagnosis, treatment, and treatment monitoring.
Roche STP
Segmentation	Pharmaceutical & medical diagnostic segment
Target Market	Patients & healthcare professionals seeking detection, prevention & treatment of disease
Positioning	Roche discovers, develops and provides innovative diagnostic and therapeutic products and services that deliver significant benefits to patients and healthcare professionals

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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