SWOT analysis of Nascar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nascar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Nascar to benchmark its business & performance as compared to the competitors and industry. Nascar is one of the leading brands in the sports teams and events sector. The table below also lists the top Nascar competitors and elaborates Nascar market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Nascar Brand Analysis | |
|---|---|
| Parent Company |
Nascar |
| Category |
Auto racing |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
High quality auto racing with a global audience |
| Nascar STP | |
| Segment |
All auto-racing enthusiasts |
| Target Group |
Male in the age group 15-60 |
| Positioning |
High quality auto racing in USA and Canada |
| Nascar SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nascar. Strengths are: 1. One of the highest TV ratings amongst all professional sports franchises in USA 5. Presence of F1 stars increased the popularity of NASCAR |
| Weaknesses |
Here are the weaknesses in the Nascar SWOT Analysis: 1.Not having a global presence. (Unlike F1, the NASCAR races are primarily held in USA and Canada 4. Drop in TV ratings and ticket prices in the recent past |
| Opportunities |
Following are the Opportunities in Nascar SWOT Analysis: 1.Global expansion with races across the world will bring its popularity to the same level as F1, and will allow foreign sponsors and manufacturers to get involved |
| Threats |
The threats in the SWOT Analysis of Nascar are as mentioned: 1.Threat from the aggressive expansion by F1 |
| Nascar Competition | |
| Competitors |
Below are the top 2 Nascar competitors: 1.Formula 1 |
The brandguide table above concludes the Nascar SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nascar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
Search & Explore : BrandGuide
Write for Us!
Quizzes & Skills!
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Business Content
Top Companies Lists
All Sections on MBASkool
