Nascar SWOT Analysis, USP & Competitors

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SWOT Analysis of Nascar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Auto racing


Sports and Entertainment

Tagline/ Slogan



High quality auto racing with a global audience



All auto-racing enthusiasts

Target Group

Male in the age group 15-60


High quality auto racing in USA and Canada

SWOT Analysis


1. One of the highest TV ratings amongst all professional sports franchises in USA
2. High revenue due to excellent merchandising(More than $3 billion annually)
3. Association with top sponsors( Fortune 500 companies sponsor NASCAR more than other motor sports)
4. Global giants like Honda are expected to participate in the near future

5. Presence of F1 stars increased the popularity of NASCAR


1.Not having a global presence. (Unlike F1, the NASCAR races are primarily held in USA and Canada
2.Various controversies regarding fuel consumption, emissions and pollution
3.Various issues related to driver safety

4. Drop in TV ratings and ticket prices in the recent past


1.Global expansion with races across the world will bring its popularity to the same level as F1, and will allow foreign sponsors and manufacturers to get involved
2.Switching to green fuel to make NASCAR environment friendly


1.Threat from the aggressive expansion by F1
2.High spending by the F1 manufacturers and high salary will attract the best NASCAR drivers to join F1



1.Formula 1
2.Moto GP

The table above concludes the Nascar SWOT analysis along with its marketing and brand parameters.


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