Nascar SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 13302

SWOT analysis of Nascar analyses the brand/company with its strengths, weaknesses, opportunities & threats. Nascar is one of the leading brands in the sports teams and events sector. The table below also lists the top Nascar competitors and elaborates Nascar segmentation, targeting, positioning & USP.

Nascar SWOT, Competitors, Marketing STP & Brand analysis Table
Nascar Brand Analysis
Parent Company

Nascar

Category

Auto racing

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

High quality auto racing with a global audience

Nascar STP
Segment

All auto-racing enthusiasts

Target Group

Male in the age group 15-60

Positioning

High quality auto racing in USA and Canada

Nascar SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nascar. Strengths are:

1. One of the highest TV ratings amongst all professional sports franchises in USA
2. High revenue due to excellent merchandising(More than $3 billion annually)
3. Association with top sponsors( Fortune 500 companies sponsor NASCAR more than other motor sports)
4. Global giants like Honda are expected to participate in the near future

5. Presence of F1 stars increased the popularity of NASCAR

Weaknesses

Here are the weaknesses in the Nascar SWOT Analysis:

1.Not having a global presence. (Unlike F1, the NASCAR races are primarily held in USA and Canada
2.Various controversies regarding fuel consumption, emissions and pollution
3.Various issues related to driver safety

4. Drop in TV ratings and ticket prices in the recent past

Opportunities

Following are the Opportunities in Nascar SWOT Analysis:

1.Global expansion with races across the world will bring its popularity to the same level as F1, and will allow foreign sponsors and manufacturers to get involved
2.Switching to green fuel to make NASCAR environment friendly

Threats

The threats in the SWOT Analysis of Nascar are as mentioned:

1.Threat from the aggressive expansion by F1
2.High spending by the F1 manufacturers and high salary will attract the best NASCAR drivers to join F1

Nascar Competition
Competitors

Below are the top 2 Nascar competitors:

1.Formula 1
2.Moto GP

The brandguide table above concludes the Nascar SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nascar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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