Nascar SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 14535

SWOT analysis of Nascar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nascar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nascar to benchmark its business & performance as compared to the competitors and industry. Nascar is one of the leading brands in the sports teams and events sector. The table below also lists the top Nascar competitors and elaborates Nascar market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nascar SWOT, Competitors, Marketing STP & Brand analysis Table
Nascar Brand Analysis
Parent Company



Auto racing


Sports Teams and Events

Tagline/ Slogan



High quality auto racing with a global audience

Nascar STP

All auto-racing enthusiasts

Target Group

Male in the age group 15-60


High quality auto racing in USA and Canada

Nascar SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nascar. Strengths are:

1. One of the highest TV ratings amongst all professional sports franchises in USA
2. High revenue due to excellent merchandising(More than $3 billion annually)
3. Association with top sponsors( Fortune 500 companies sponsor NASCAR more than other motor sports)
4. Global giants like Honda are expected to participate in the near future

5. Presence of F1 stars increased the popularity of NASCAR


Here are the weaknesses in the Nascar SWOT Analysis:

1.Not having a global presence. (Unlike F1, the NASCAR races are primarily held in USA and Canada
2.Various controversies regarding fuel consumption, emissions and pollution
3.Various issues related to driver safety

4. Drop in TV ratings and ticket prices in the recent past


Following are the Opportunities in Nascar SWOT Analysis:

1.Global expansion with races across the world will bring its popularity to the same level as F1, and will allow foreign sponsors and manufacturers to get involved
2.Switching to green fuel to make NASCAR environment friendly


The threats in the SWOT Analysis of Nascar are as mentioned:

1.Threat from the aggressive expansion by F1
2.High spending by the F1 manufacturers and high salary will attract the best NASCAR drivers to join F1

Nascar Competition

Below are the top 2 Nascar competitors:

1.Formula 1
2.Moto GP

The brandguide table above concludes the Nascar SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nascar. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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