Nascar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Nascar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nascar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nascar to benchmark its business & performance as compared to the competitors and industry. As of 2020, Nascar is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Nascar competitors and includes Nascar target market, segmentation, positioning & Unique Selling Proposition (USP).

Nascar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Nascar Brand Analysis
Parent Company

Nascar

Category

Auto racing

Sector

Sports Teams and Events

Tagline/ Slogan

-

USP

High quality auto racing with a global audience

Nascar STP
Nascar Segmentation

All auto-racing enthusiasts

Nascar Target Market

Male in the age group 15-60

Nascar Positioning

High quality auto racing in USA and Canada

Nascar SWOT Analysis
Nascar Strengths

Below are the Strengths in the SWOT Analysis of Nascar:

1. One of the highest TV ratings amongst all professional sports franchises in USA
2. High revenue due to excellent merchandising(More than $3 billion annually)
3. Association with top sponsors( Fortune 500 companies sponsor NASCAR more than other motor sports)
4. Global giants like Honda are expected to participate in the near future

5. Presence of F1 stars increased the popularity of NASCAR

Nascar Weaknesses

Here are the weaknesses in the Nascar SWOT Analysis:

1.Not having a global presence. (Unlike F1, the NASCAR races are primarily held in USA and Canada
2.Various controversies regarding fuel consumption, emissions and pollution
3.Various issues related to driver safety

4. Drop in TV ratings and ticket prices in the recent past

Nascar Opportunities

Following are the Opportunities in Nascar SWOT Analysis:

1.Global expansion with races across the world will bring its popularity to the same level as F1, and will allow foreign sponsors and manufacturers to get involved
2.Switching to green fuel to make NASCAR environment friendly

Nascar Threats

The threats in the SWOT Analysis of Nascar are as mentioned:

1.Threat from the aggressive expansion by F1
2.High spending by the F1 manufacturers and high salary will attract the best NASCAR drivers to join F1

Nascar Competition
Competitors

Below are the top 2 Nascar competitors:

1.Formula 1
2.Moto GP


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nascar. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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