Liverpool SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Fenway Sports Group

Football Club- England (English Premier League)

Sports Teams and Events

You’ll Never Walk Alone

One of the most popular sports clubs across the European continent

Millions of people across the world who love to play or watch football

Men in the age group 15 and above globally

The Reds always perform and play together as a team

Below are the Strengths in the SWOT Analysis of Liverpool:

1.Strong global brand name and loyal fan following
2.Excellent marketing, global brand presence and high quality merchandising
3.Their stadium Anfield can accommodate around 45,000 spectators
4.Have had sponsorships with Crown Paints, Candy, Carlsberg and Standard Chartered Bank.

Here are the weaknesses in the Liverpool SWOT Analysis:

1.Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989)
2.Have been unable to win major titles in the English competition since a considerable time
3.Player and management issues

Following are the Opportunities in Liverpool SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

The threats in the SWOT Analysis of Liverpool are as mentioned:

1.Other top clubs buying out good players
2.Internal problems between players and management

3.Financial debts incurred due to expensive player transfers

Below are the top 9 Liverpool competitors:

1. Manchester United

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus