Liverpool SWOT Analysis, Competitors & USP
Liverpool SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Liverpool, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Liverpool to benchmark its business & performance as compared to the competitors, and make strategic improvements. Liverpool is one of the leading brands in the sports teams and events sector.
The article below lists the Liverpool SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Liverpool SWOT Analysis:
In this article:
SWOT Analysis of Liverpool
For Liverpool, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Liverpool Strengths
The strengths of Liverpool looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Liverpool :
1.Strong global brand name and loyal fan following
2.Excellent marketing, global brand presence and high quality merchandising
3.Their stadium Anfield can accommodate around 45,000 spectators
4.Have had sponsorships with Crown Paints, Candy, Carlsberg and Standard Chartered Bank.
Liverpool Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Liverpool SWOT Analysis:
1.Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989)
2.Have been unable to win major titles in the English competition since a considerable time
3.Player and management issues
Liverpool Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Liverpool SWOT Analysis:
1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity
Liverpool Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Liverpool are as mentioned:
1.Other top clubs buying out good players
2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
Liverpool Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Liverpool:
2. Chelsea
3. Arsenal
5. Real Madrid
6. AC Milan
7. Inter Milan
9. Juventus
Hence this concludes the Liverpool SWOT analysis.
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About Liverpool
| Liverpool Overview | |
|---|---|
| Parent Company |
Fenway Sports Group |
| Category |
Football Club- England (English Premier League) |
| Sector | |
| Tagline/ Slogan |
You’ll Never Walk Alone |
| USP |
One of the most popular sports clubs across the European continent |
| Liverpool STP | |
| Segmentation |
Millions of people across the world who love to play or watch football |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
The Reds always perform and play together as a team |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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