Liverpool SWOT Analysis, Competitors & USP
SWOT analysis of Liverpool analyses the brand by its strengths, weaknesses, opportunities & threats. In Liverpool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Liverpool to benchmark its business & performance as compared to the competitors. Liverpool is one of the leading brands in the sports teams and events sector.
The table below lists the Liverpool SWOT (Strengths, Weaknesses, Opportunities, Threats), top Liverpool competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Liverpool Brand Analysis | |
|---|---|
| Parent Company |
Fenway Sports Group |
| Category |
Football Club- England (English Premier League) |
| Sector | |
| Tagline/ Slogan |
You’ll Never Walk Alone |
| USP |
One of the most popular sports clubs across the European continent |
| Liverpool STP | |
| Segment |
Millions of people across the world who love to play or watch football |
| Target Group |
Men in the age group 15 and above globally |
| Positioning |
The Reds always perform and play together as a team |
| SWOT Analysis of Liverpool | |
| Liverpool Strengths |
Below are the Strengths in the SWOT Analysis of Liverpool: 1.Strong global brand name and loyal fan following |
| Liverpool Weaknesses |
Here are the weaknesses in the Liverpool SWOT Analysis: 1.Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989) |
| Liverpool Opportunities |
Following are the Opportunities in Liverpool SWOT Analysis: 1.Tapping global fan bases like India, China, USA |
| Liverpool Threats |
The threats in the SWOT Analysis of Liverpool are as mentioned: 1.Other top clubs buying out good players 3.Financial debts incurred due to expensive player transfers |
| Liverpool Competition | |
| Liverpool Competitors |
Below are the top 9 competitors of Liverpool: 2. Chelsea 3. Arsenal 5. Real Madrid 6. AC Milan 7. Inter Milan 9. Juventus |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Liverpool. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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