Liverpool SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 7378
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SWOT Analysis of Liverpool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Liverpool

Parent Company

Fenway Sports Group

Category

Football Club- England (English Premier League)

Sector

Sports Teams and Events

Tagline/ Slogan

You’ll Never Walk Alone

USP

One of the most popular sports clubs across the European continent

Liverpool STP

Segment

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally

Positioning

The Reds always perform and play together as a team

Liverpool SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Liverpool. Strengths are:

1.Strong global brand name and loyal fan following
2.Excellent marketing, global brand presence and high quality merchandising
3.Their stadium Anfield can accommodate around 45,000 spectators
4.Have had sponsorships with Crown Paints, Candy, Carlsberg and Standard Chartered Bank.

Weaknesses

Here are the weaknesses of Liverpool :

1.Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989)
2.Have been unable to win major titles in the English competition since a considerable time
3.Player and management issues

Opportunities

Following are the Opportunities of Liverpool :

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Threats

The threats of Liverpool are as mentioned :

1.Other top clubs buying out good players
2.Internal problems between players and management

3.Financial debts incurred due to expensive player transfers

Liverpool Competition

Competitors

1.Manchester United

2.Chelsea

3.Arsenal

4.Barcelona Football Club

5.Real Madrid

6.AC Milan

7.Inter Milan

8.Bayern Munich
9.Juventus


The brandguide table above concludes the Liverpool SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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