Published in Sports Teams and Events category by MBA Skool Team
Liverpool is one of the leading brands in the sports teams and events sector. Liverpool SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Liverpool:
Excellent marketing, global brand presence and high quality merchandising
Their stadium Anfield can accommodate around 45,000 spectators
Have had sponsorships with Crown Paints, Candy, Carlsberg and Standard Chartered Bank.
Above are the strengths in the SWOT Analysis of Liverpool. The strengths of Liverpool looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989)
Have been unable to win major titles in the English competition since a considerable time
Player and management issues
These were the weaknesses in the Liverpool SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tapping global fan bases like India, China, USA
More advertising and brand visibility would help build on brand equity
Above we covered the opportunities in Liverpool SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Other top clubs buying out good players
Internal problems between players and management
Financial debts incurred due to expensive player transfers
The threats in the SWOT Analysis of Liverpool are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
One of the most popular sports clubs across the European continent
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
The Reds always perform and play together as a team
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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