Liverpool SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Liverpool analyses the brand by its strengths, weaknesses, opportunities & threats. In Liverpool SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Liverpool to benchmark its business & performance as compared to the competitors. Liverpool is one of the leading brands in the sports teams and events sector.

The table below lists the Liverpool SWOT (Strengths, Weaknesses, Opportunities, Threats), top Liverpool competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Liverpool SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Liverpool Brand Analysis
Parent Company

Fenway Sports Group


Football Club- England (English Premier League)


Sports Teams and Events

Tagline/ Slogan

You’ll Never Walk Alone


One of the most popular sports clubs across the European continent

Liverpool STP

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


The Reds always perform and play together as a team

SWOT Analysis of Liverpool
Liverpool Strengths

Below are the Strengths in the SWOT Analysis of Liverpool:

1.Strong global brand name and loyal fan following
2.Excellent marketing, global brand presence and high quality merchandising
3.Their stadium Anfield can accommodate around 45,000 spectators
4.Have had sponsorships with Crown Paints, Candy, Carlsberg and Standard Chartered Bank.

Liverpool Weaknesses

Here are the weaknesses in the Liverpool SWOT Analysis:

1.Two major tragedies i.e Heysel Stadium disaster (1985) and Hillsborough Disaster (1989)
2.Have been unable to win major titles in the English competition since a considerable time
3.Player and management issues

Liverpool Opportunities

Following are the Opportunities in Liverpool SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Liverpool Threats

The threats in the SWOT Analysis of Liverpool are as mentioned:

1.Other top clubs buying out good players
2.Internal problems between players and management

3.Financial debts incurred due to expensive player transfers

Liverpool Competition
Liverpool Competitors

Below are the top 9 competitors of Liverpool:

1. Manchester United

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Real Madrid

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Liverpool. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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