Real Madrid SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 10821

SWOT analysis of Real Madrid analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Real Madrid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Real Madrid to benchmark its business & performance as compared to the competitors and industry. Real Madrid is one of the leading brands in the sports teams and events sector. The table below also lists the top Real Madrid competitors and elaborates Real Madrid market segmentation, target group, positioning & Unique Selling Proposition (USP).

Real Madrid SWOT, Competitors, Marketing STP & Brand analysis Table
Real Madrid Brand Analysis
Parent Company

Real Madrid Club de Fútbol


Football Club- Spain (La Liga)


Sports Teams and Events

Tagline/ Slogan

Hala Madrid


Galácticos form a formidable team in world football with a record of investing in the most expensive players

Real Madrid STP

Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


World’s best club

Real Madrid SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Real Madrid. Strengths are:

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3. Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators
4.Associated sponsors include names like Adidas, Siemens,, Coca Cola
5.One of the richest football clubs in terms of revenue


Here are the weaknesses in the Real Madrid SWOT Analysis:

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs
3.Despite having a galaxy of stars, Barcelona is overtaking them quickly


Following are the Opportunities in Real Madrid SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity


The threats in the SWOT Analysis of Real Madrid are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Real Madrid Competition

Below are the top 9 Real Madrid competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Manchester United

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

The brandguide table above concludes the Real Madrid SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Real Madrid. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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