Real Madrid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Real Madrid analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Real Madrid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Real Madrid to benchmark its business & performance as compared to the competitors and industry. As of 2020, Real Madrid is one of the leading brands in the sports teams and events sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Real Madrid competitors and includes Real Madrid target market, segmentation, positioning & Unique Selling Proposition (USP).

Real Madrid SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Real Madrid Brand Analysis
Parent Company

Real Madrid Club de Fútbol


Football Club- Spain (La Liga)


Sports Teams and Events

Tagline/ Slogan

Hala Madrid


Galácticos form a formidable team in world football with a record of investing in the most expensive players

Real Madrid STP
Real Madrid Segmentation

Millions of people across the world who love to play or watch football

Real Madrid Target Market

Men in the age group 15 and above globally

Real Madrid Positioning

World’s best club

Real Madrid SWOT Analysis
Real Madrid Strengths

Below are the Strengths in the SWOT Analysis of Real Madrid:

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3. Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators
4.Associated sponsors include names like Adidas, Siemens,, Coca Cola
5.One of the richest football clubs in terms of revenue

Real Madrid Weaknesses

Here are the weaknesses in the Real Madrid SWOT Analysis:

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs
3.Despite having a galaxy of stars, Barcelona is overtaking them quickly

Real Madrid Opportunities

Following are the Opportunities in Real Madrid SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Real Madrid Threats

The threats in the SWOT Analysis of Real Madrid are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Real Madrid Competition

Below are the top 9 Real Madrid competitors:

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Manchester United

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Real Madrid. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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