Real Madrid SWOT Analysis, Competitors & USP

Posted in Sports Teams and Events, Total Reads: 10262

SWOT Analysis of Real Madrid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Real Madrid

Parent Company

Real Madrid Club de Fútbol


Football Club- Spain (La Liga)


Sports Teams and Events

Tagline/ Slogan

Hala Madrid


Galácticos form a formidable team in world football with a record of investing in the most expensive players

Real Madrid STP


Millions of people across the world who love to play or watch football

Target Group

Men in the age group 15 and above globally


World’s best club

Real Madrid SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Real Madrid. Strengths are:

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3. Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators
4.Associated sponsors include names like Adidas, Siemens,, Coca Cola
5.One of the richest football clubs in terms of revenue


Here are the weaknesses of Real Madrid :

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs
3.Despite having a galaxy of stars, Barcelona is overtaking them quickly


Following are the Opportunities of Real Madrid :

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity


The threats of Real Madrid are as mentioned :

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Real Madrid Competition





4.Barcelona Football Club

5.Manchester United

6.AC Milan

7.Inter Milan

8.Bayern Munich

The brandguide table above concludes the Real Madrid SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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