Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Real Madrid analyses the brand by its strengths, weaknesses, opportunities & threats. In Real Madrid SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Real Madrid to benchmark its business & performance as compared to the competitors. Real Madrid is one of the leading brands in the sports teams and events sector.
The article below lists the Real Madrid SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Real Madrid SWOT Analysis:
For Real Madrid, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Real Madrid Strengths
The strengths of Real Madrid looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Real Madrid :
1.Strong global brand name 2.Excellent marketing, global brand presence and high quality merchandising 3. Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators 4.Associated sponsors include names like Adidas, Siemens, bwin.com, Coca Cola 5.One of the richest football clubs in terms of revenue
Real Madrid Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Real Madrid SWOT Analysis:
1.Controversy in football matches and off-field player behavior 2.Lesser popular club as compared to English clubs 3.Despite having a galaxy of stars, Barcelona is overtaking them quickly
Real Madrid Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Real Madrid SWOT Analysis:
1.Tapping global fan bases like India, China, USA 2.More advertising and brand visibility would help build on brand equity
Real Madrid Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Real Madrid are as mentioned:
1.Other top clubs buying out good players 2.Internal problems between players and management
3.Financial debts incurred due to expensive player transfers
Real Madrid Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 9 competitors of Real Madrid:
Galácticos form a formidable team in world football with a record of investing in the most expensive players
Real Madrid STP
Millions of people across the world who love to play or watch football
Men in the age group 15 and above globally
World’s best club
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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