Real Madrid SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Real Madrid SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Real Madrid, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Real Madrid is one of the leading brands in the sports teams and events sector. The article below lists the Real Madrid SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Real Madrid

For Real Madrid, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Real Madrid Strengths

The strengths of Real Madrid looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Real Madrid :

1.Strong global brand name
2.Excellent marketing, global brand presence and high quality merchandising
3. Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators
4.Associated sponsors include names like Adidas, Siemens,, Coca Cola
5.One of the richest football clubs in terms of revenue

Real Madrid Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Real Madrid SWOT Analysis:

1.Controversy in football matches and off-field player behavior
2.Lesser popular club as compared to English clubs
3.Despite having a galaxy of stars, Barcelona is overtaking them quickly

Read more about Real Madrid

Real Madrid Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Real Madrid SWOT Analysis:

1.Tapping global fan bases like India, China, USA
2.More advertising and brand visibility would help build on brand equity

Real Madrid Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Real Madrid are as mentioned:

1.Other top clubs buying out good players
2.Internal problems  between players and management

3.Financial debts incurred due to expensive player transfers

Similar to Real Madrid

1. Liverpool

2. Chelsea

3. Arsenal

4. Barcelona Football Club

5. Manchester United

6. AC Milan

7. Inter Milan

8. Bayern Munich

9. Juventus

Hence this concludes the Real Madrid SWOT analysis.

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About Real Madrid

Real Madrid Overview
Parent Company

Real Madrid Club de Fútbol


Football Club- Spain (La Liga)


Sports Teams and Events

Tagline/ Slogan

Hala Madrid


Galácticos form a formidable team in world football with a record of investing in the most expensive players

Real Madrid STP

Millions of people across the world who love to play or watch football

Target Market

Men in the age group 15 and above globally


World’s best club

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Real Madrid. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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