Accor Hotels SWOT Analysis, Competitors & USP

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SWOT Analysis of Accor Hotels with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Accor Hotels

Parent Company

Accor Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Open Frontiers in Hospitality


Providing service which is innovative in order to grow the demands for solutions

Accor Hotels STP


Luxury to Economy Segments

Target Group

Business travelers as well as leisure travelers belonging to luxury, upscale, mid-market and economy segments


A global, powerful brand that provides innovative, high-quality service to all hotel customers and partners

Accor Hotels SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Accor Hotels :

1.Present in 92 countries, over 4400 hotels and 530000 rooms
2. One of the top Hotel operator worldwide and hotel employer worldwide
4. Years of know-how and expertise in the hospitality industry

5. Increasing bottom line

6. Shift to asset-light operating systems with focus on franchisees and management contracts has increased their profitability margins

7. Accor Hotels has accepted the digitalization around and is now focusing on online sales

8. Their forecast system is helping them optimize sales
9. Service vouchers to over 430,000 corporate clients and 30 million users in 40 countries


1. Other players in the market are using their forecasts as well
2. Since Accor hotels caters to all segments, customers find it difficult to relate to Accor Hotels as a brand


1. Since Hotel management education is gaining popularity globally, Accor can build academies in more countries and give their students a global experience. This will bring in an international level service in each country
2. With a penetration like Accor’s, they can plan packages for the customers
3. Sustainable and inclusive growth


1. Highly competitive market poses a constant threat and increases demand for innovation in offering
2. The global economic condition can hamper sales in the luxury and upscale segments.

Accor Hotels Competition


Below are the 7 main Accor Hotels competitors :

1.Best Western

2. Cendant Corporation

3. Choice International

4. Hilton Hotels Corporation

5. InterContinental Hotels Group PLC

6. Marriott International

7. Starwood Hotels & Resorts Worldwide, Inc.

The brandguide table above concludes the Accor Hotels SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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