Accor Hotels SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 23619

SWOT analysis of Accor Hotels analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Accor Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Accor Hotels to benchmark its business & performance as compared to the competitors and industry. Accor Hotels is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Accor Hotels competitors and elaborates Accor Hotels market segmentation, target group, positioning & Unique Selling Proposition (USP).

Accor Hotels SWOT, Competitors, Marketing STP & Brand analysis Table
Accor Hotels Brand Analysis
Parent Company

Accor Group


Hotels and Resorts


Tourism and Hospitality

Tagline/ Slogan

Open Frontiers in Hospitality


Providing service which is innovative in order to grow the demands for solutions


Luxury to Economy Segments

Target Group

Business travelers as well as leisure travelers belonging to luxury, upscale, mid-market and economy segments


A global, powerful brand that provides innovative, high-quality service to all hotel customers and partners

Accor Hotels SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Accor Hotels. Strengths are:

1.Present in 92 countries, over 4400 hotels and 530000 rooms
2. One of the top Hotel operator worldwide and hotel employer worldwide
4. Years of know-how and expertise in the hospitality industry

5. Increasing bottom line

6. Shift to asset-light operating systems with focus on franchisees and management contracts has increased their profitability margins

7. Accor Hotels has accepted the digitalization around and is now focusing on online sales

8. Their forecast system is helping them optimize sales
9. Service vouchers to over 430,000 corporate clients and 30 million users in 40 countries


Here are the weaknesses in the Accor Hotels SWOT Analysis:

1. Other players in the market are using their forecasts as well
2. Since Accor hotels caters to all segments, customers find it difficult to relate to Accor Hotels as a brand


Following are the Opportunities in Accor Hotels SWOT Analysis:

1. Since Hotel management education is gaining popularity globally, Accor can build academies in more countries and give their students a global experience. This will bring in an international level service in each country
2. With a penetration like Accor’s, they can plan packages for the customers
3. Sustainable and inclusive growth


The threats in the SWOT Analysis of Accor Hotels are as mentioned:

1. Highly competitive market poses a constant threat and increases demand for innovation in offering
2. The global economic condition can hamper sales in the luxury and upscale segments.

Accor Hotels Competition

Below are the top 7 Accor Hotels competitors:

1.Best Western

2. Cendant Corporation

3. Choice International

4. Hilton Hotels Corporation

5. InterContinental Hotels Group PLC

6. Marriott International

7. Starwood Hotels & Resorts Worldwide, Inc.

The brandguide table above concludes the Accor Hotels SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Accor Hotels. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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