Accor Hotels SWOT Analysis
Accor Hotels is one of the leading brands in the tourism and hospitality sector. Accor Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Accor Hotels:
Quick Glance:
Accor Hotels Strengths
- Present in 92 countries, over 4400 hotels and 530000 rooms
- One of the top Hotel operator worldwide and hotel employer worldwide
- Years of know-how and expertise in the hospitality industry
- Increasing bottom line
- Shift to asset-light operating systems with focus on franchisees and management contracts has increased their profitability margins
- Accor Hotels has accepted the digitalization around and is now focusing on online sales
- Their forecast system is helping them optimize sales
- Service vouchers to over 430,000 corporate clients and 30 million users in 40 countries
Above are the strengths in the SWOT Analysis of Accor Hotels. The strengths of Accor Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Accor Hotels Weaknesses
- Other players in the market are using their forecasts as well
- Since Accor hotels caters to all segments, customers find it difficult to relate to Accor Hotels as a brand
These were the weaknesses in the Accor Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Accor Hotels Opportunities
- Since Hotel management education is gaining popularity globally, Accor can build academies in more countries and give their students a global experience. This will bring in an international level service in each country
- With a penetration like Accor’s, they can plan packages for the customers
- Sustainable and inclusive growth
Above we covered the opportunities in Accor Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Accor Hotels Threats
- Highly competitive market poses a constant threat and increases demand for innovation in offering
- The global economic condition can hamper sales in the luxury and upscale segments.
The threats in the SWOT Analysis of Accor Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Accor Hotels SWOT analysis.
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About Accor Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Accor Hotels Overview | |
|---|---|
| Parent Company |
Accor Group |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
Open Frontiers in Hospitality |
| USP |
Providing service which is innovative in order to grow the demands for solutions |
| STP | |
| Segmentation |
Luxury to Economy Segments |
| Target Market |
Business travelers as well as leisure travelers belonging to luxury, upscale, mid-market and economy segments |
| Positioning |
A global, powerful brand that provides innovative, high-quality service to all hotel customers and partners |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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