Accor Hotels SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Accor Hotels analyses the brand by its strengths, weaknesses, opportunities & threats. In Accor Hotels SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Accor Hotels to benchmark its business & performance as compared to the competitors. Accor Hotels is one of the leading brands in the tourism and hospitality sector.

The article below lists the Accor Hotels SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Accor Hotels SWOT Analysis:

SWOT Analysis of Accor Hotels

For Accor Hotels, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Accor Hotels Strengths

The strengths of Accor Hotels looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Accor Hotels :

1.Present in 92 countries, over 4400 hotels and 530000 rooms
2. One of the top Hotel operator worldwide and hotel employer worldwide
4. Years of know-how and expertise in the hospitality industry

5. Increasing bottom line

6. Shift to asset-light operating systems with focus on franchisees and management contracts has increased their profitability margins

7. Accor Hotels has accepted the digitalization around and is now focusing on online sales

8. Their forecast system is helping them optimize sales
9. Service vouchers to over 430,000 corporate clients and 30 million users in 40 countries

Accor Hotels Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Accor Hotels SWOT Analysis:

1. Other players in the market are using their forecasts as well
2. Since Accor hotels caters to all segments, customers find it difficult to relate to Accor Hotels as a brand


Accor Hotels Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Accor Hotels SWOT Analysis:

1. Since Hotel management education is gaining popularity globally, Accor can build academies in more countries and give their students a global experience. This will bring in an international level service in each country
2. With a penetration like Accor’s, they can plan packages for the customers
3. Sustainable and inclusive growth

Accor Hotels Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Accor Hotels are as mentioned:

1. Highly competitive market poses a constant threat and increases demand for innovation in offering
2. The global economic condition can hamper sales in the luxury and upscale segments.


Accor Hotels Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Accor Hotels:

1.Best Western

2. Cendant Corporation

3. Choice International

4. Hilton Hotels Corporation

5. InterContinental Hotels Group PLC

6. Marriott International

7. Starwood Hotels & Resorts Worldwide, Inc.

Hence this concludes the Accor Hotels SWOT analysis.

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About Accor Hotels

Accor Hotels Overview
Parent Company

Accor Group

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Open Frontiers in Hospitality

USP

Providing service which is innovative in order to grow the demands for solutions

STP
Segmentation

Luxury to Economy Segments

Target Market

Business travelers as well as leisure travelers belonging to luxury, upscale, mid-market and economy segments

Positioning

A global, powerful brand that provides innovative, high-quality service to all hotel customers and partners


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Accor Hotels. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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