Published in Tourism and Hospitality category by MBA Skool Team
Accor Hotels is one of the leading brands in the tourism and hospitality sector. Accor Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Accor Hotels:
Present in 92 countries, over 4400 hotels and 530000 rooms
One of the top Hotel operator worldwide and hotel employer worldwide
Years of know-how and expertise in the hospitality industry
Increasing bottom line
Shift to asset-light operating systems with focus on franchisees and management contracts has increased their profitability margins
Accor Hotels has accepted the digitalization around and is now focusing on online sales
Their forecast system is helping them optimize sales
Service vouchers to over 430,000 corporate clients and 30 million users in 40 countries
Above are the strengths in the SWOT Analysis of Accor Hotels. The strengths of Accor Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Accor Hotels Weaknesses
Other players in the market are using their forecasts as well
Since Accor hotels caters to all segments, customers find it difficult to relate to Accor Hotels as a brand
These were the weaknesses in the Accor Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Since Hotel management education is gaining popularity globally, Accor can build academies in more countries and give their students a global experience. This will bring in an international level service in each country
With a penetration like Accor’s, they can plan packages for the customers
Sustainable and inclusive growth
Above we covered the opportunities in Accor Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Accor Hotels Threats
Highly competitive market poses a constant threat and increases demand for innovation in offering
The global economic condition can hamper sales in the luxury and upscale segments.
The threats in the SWOT Analysis of Accor Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Providing service which is innovative in order to grow the demands for solutions
Luxury to Economy Segments
Business travelers as well as leisure travelers belonging to luxury, upscale, mid-market and economy segments
A global, powerful brand that provides innovative, high-quality service to all hotel customers and partners
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