Starwood Hotels and Resorts SWOT Analysis, Competitors & USP

Posted in Tourism and Hospitality, Total Reads: 32407

SWOT analysis of Starwood Hotels and Resorts analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Starwood Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Starwood Hotels and Resorts to benchmark its business & performance as compared to the competitors and industry. Starwood Hotels and Resorts is one of the leading brands in the tourism and hospitality sector. The table below also lists the top Starwood Hotels and Resorts competitors and elaborates Starwood Hotels and Resorts market segmentation, target group, positioning & Unique Selling Proposition (USP).

Starwood Hotels and Resorts SWOT, Competitors, Marketing STP & Brand analysis Table
Starwood Hotels and Resorts Brand Analysis
Parent Company

Starwood Hotels

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

Who's taking care of you

USP

Luxury brand that offers a huge range of services through different brands.

Starwood Hotels and Resorts STP
Segment

Luxury, Upscale, Vacation ownership, Resorts

Target Group

Business Travellers, Leisure Travellers, Families, Honeymooners

Positioning

One of the world's largest hotel and leisure companies

Starwood Hotels and Resorts SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Starwood Hotels and Resorts. Strengths are:

1. Successful social media campaigns and increasing revenue through digital media
2. Starwood is an extremely versatile brand. Every brand under this umbrella has its unique branding.
3. 1100+ hotels in around 100 countries through 9 different brands

4. The brand “Elementy” is the first LEED-certified hotel brand since it integrates green design, construction and operational practices that make the business sustainable as well as profitable

5. The mere number of locations increases loyalty to brand

6. Their loyalty program is the world’s most award-winning guest loyalty program

7. Has an employee strength of nearly 150,000

Weaknesses

Here are the weaknesses in the Starwood Hotels and Resorts SWOT Analysis:

1. Stock prices decline has been a concern

2. Strong presence in US but globally Starwood is still not as recognised

3. No mid-market or budget projects. Reduced spending capacity has impacted the choice of hotels.

Opportunities

Following are the Opportunities in Starwood Hotels and Resorts SWOT Analysis:

1. Vacation ownership is a growing market
2. Digitalized media has gone big and has become a new source of revenue for companies
3. Economic downturn has reduced spending capacity, travellers are looking for offers or packages that might help them cut their cost down without really having an impact on the travelling experience

4. Diverse target markets

Threats

The threats in the SWOT Analysis of Starwood Hotels and Resorts are as mentioned:

1. Constant political disturbances across the globe (in India)
2. Most hospitality giants are venturing into new emerging markets, increasing competitive pressure.

Starwood Hotels and Resorts Competition
Competitors

Below are the top 3 Starwood Hotels and Resorts competitors:

1. Wyndham Worldwide
2. Marriott International
3. InterContinental Hotels

The brandguide table above concludes the Starwood Hotels and Resorts SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Starwood Hotels and Resorts. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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