Published in Tourism and Hospitality category by MBA Skool Team
Starwood Hotels is one of the leading brands in the tourism and hospitality sector. Starwood Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Starwood Hotels:
Successful social media campaigns and increasing revenue through digital media
Starwood is an extremely versatile brand. Every brand under this umbrella has its unique branding.
1100+ hotels in around 100 countries through 9 different brands
The brand “Elementy” is the first LEED-certified hotel brand since it integrates green design, construction and operational practices that make the business sustainable as well as profitable
The mere number of locations increases loyalty to brand
Their loyalty program is the world’s most award-winning guest loyalty program
Has an employee strength of nearly 150,000
Above are the strengths in the SWOT Analysis of Starwood Hotels. The strengths of Starwood Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Starwood Hotels Weaknesses
Stock prices decline has been a concern
Strong presence in US but globally Starwood is still not as recognised
No mid-market or budget projects. Reduced spending capacity has impacted the choice of hotels.
These were the weaknesses in the Starwood Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Luxury brand that offers a huge range of services through different brands.
Starwood Hotels STP
Luxury, Upscale, Vacation ownership, Resorts
Business Travellers, Leisure Travellers, Families, Honeymooners
One of the world's largest hotel and leisure companies
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Starwood Hotels. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute