Published in Tourism and Hospitality category by MBA Skool Team
Shangri-La Hotels is one of the leading brands in the tourism and hospitality sector. Shangri-La Hotels SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Shangri-La Hotels:
The Business hotels are known to be the best in their category
Good reputation and customer loyalty
Above are the strengths in the SWOT Analysis of Shangri-La Hotels. The strengths of Shangri-La Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Shangri-La Hotels Weaknesses
Its fame and brand awareness is restricted to Asia
Limited focus on business travellers
These were the weaknesses in the Shangri-La Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Providing guests with distinctive Asian standards of hospitality and services
Shangri-La Hotels STP
Leisure Travellers, Business Travellers, Families
Upper middle and upper class people
A brand of luxury hotels that serves its guests to the best of its ability, always staying close to its roots in Asia.
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