Shangri La Hotels and Resorts SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Shangri La Hotels and Resorts analyses the brand by its strengths, weaknesses, opportunities & threats. In Shangri La Hotels and Resorts SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shangri La Hotels and Resorts to benchmark its business & performance as compared to the competitors. Shangri La Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.

The table below lists the Shangri La Hotels and Resorts SWOT (Strengths, Weaknesses, Opportunities, Threats), top Shangri La Hotels and Resorts competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Shangri La Hotels and Resorts SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Shangri La Hotels and Resorts Brand Analysis
Parent Company

The Kuok Group of Companies

Category

Hotels and Resorts

Sector

Tourism and Hospitality

Tagline/ Slogan

It’s in our nature

USP

Providing guests with distinctive Asian standards of hospitality and services

Shangri La Hotels and Resorts STP
Segment

Leisure Travellers, Business Travellers, Families

Target Group

Upper middle and upper class people

Positioning

A brand of luxury hotels that serves its guests to the best of its ability, always staying close to its roots in Asia.

SWOT Analysis of Shangri La Hotels and Resorts
Shangri La Hotels and Resorts Strengths

Below are the Strengths in the SWOT Analysis of Shangri La Hotels and Resorts:

1. Represents Asian culture

2. Asia’s leading luxury hotel group

3. 70+ hotels under 4 brands across the globe

4. The Business hotels are known to be the best in their category

5. Good reputation and customer loyalty

6. Aspirational brand

Shangri La Hotels and Resorts Weaknesses

Here are the weaknesses in the Shangri La Hotels and Resorts SWOT Analysis:

1.Its fame and brand awareness is restricted to Asia

2. Limited focus on business travellers

Shangri La Hotels and Resorts Opportunities

Following are the Opportunities in Shangri La Hotels and Resorts SWOT Analysis:

1. Other international brands are building mid-market hotels in this region. Shangri La due to its history in this region is the most reputed luxury hotel brand.

2. Tourism is a growing industry globally, entry into new markets seems like the next step for them

Shangri La Hotels and Resorts Threats

The threats in the SWOT Analysis of Shangri La Hotels and Resorts are as mentioned:

1.Asia is shifting to the mid-market segment

2. Increased labour costs

3. Terrorist attacks and natural calamities

Shangri La Hotels and Resorts Competition
Shangri La Hotels and Resorts Competitors

Below are the top 4 competitors of Shangri La Hotels and Resorts:

1.Marriott International

2. Hilton

3. Wyndham Worldwide

4. ITC Group (India)


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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