Shangri La Hotels and Resorts SWOT Analysis, Competitors & USP

Shangri La Hotels and Resorts SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Shangri La Hotels and Resorts, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Shangri La Hotels and Resorts to benchmark its business & performance as compared to the competitors, and make strategic improvements. Shangri La Hotels and Resorts is one of the leading brands in the tourism and hospitality sector.

The article below lists the Shangri La Hotels and Resorts SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Shangri La Hotels and Resorts SWOT Analysis:

SWOT Analysis of Shangri La Hotels and Resorts

For Shangri La Hotels and Resorts, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Shangri La Hotels and Resorts Strengths

The strengths of Shangri La Hotels and Resorts looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Shangri La Hotels and Resorts :

1. Represents Asian culture

2. Asia’s leading luxury hotel group

3. 70+ hotels under 4 brands across the globe

4. The Business hotels are known to be the best in their category

5. Good reputation and customer loyalty

6. Aspirational brand

Shangri La Hotels and Resorts Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Shangri La Hotels and Resorts SWOT Analysis:

1.Its fame and brand awareness is restricted to Asia

2. Limited focus on business travellers

Shangri La Hotels and Resorts Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Shangri La Hotels and Resorts SWOT Analysis:

1. Other international brands are building mid-market hotels in this region. Shangri La due to its history in this region is the most reputed luxury hotel brand.

2. Tourism is a growing industry globally, entry into new markets seems like the next step for them

Shangri La Hotels and Resorts Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Shangri La Hotels and Resorts are as mentioned:

1.Asia is shifting to the mid-market segment

2. Increased labour costs

3. Terrorist attacks and natural calamities

Shangri La Hotels and Resorts Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Shangri La Hotels and Resorts:

1.Marriott International

2. Hilton

3. Wyndham Worldwide

4. ITC Group (India)

Hence this concludes the Shangri La Hotels and Resorts SWOT analysis.

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About Shangri La Hotels and Resorts

Shangri La Hotels and Resorts Overview
Parent Company	The Kuok Group of Companies
Category	Hotels and Resorts
Sector	Tourism and Hospitality
Tagline/ Slogan	It’s in our nature
USP	Providing guests with distinctive Asian standards of hospitality and services
Shangri La Hotels and Resorts STP
Segmentation	Leisure Travellers, Business Travellers, Families
Target Market	Upper middle and upper class people
Positioning	A brand of luxury hotels that serves its guests to the best of its ability, always staying close to its roots in Asia.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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