FedEx SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 30708

SWOT analysis of FedEx analyses the brand/company with its strengths, weaknesses, opportunities & threats. In FedEx SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FedEx to benchmark its business & performance as compared to the competitors and industry. FedEx is one of the leading brands in the transport and logistics sector. The table below also lists the top FedEx competitors and elaborates FedEx market segmentation, target group, positioning & Unique Selling Proposition (USP).

FedEx SWOT, Competitors, Marketing STP & Brand analysis Table
FedEx Brand Analysis
Parent Company

FedEx Corporation
Category

Cargo airline
Sector

Transport and Logistics
Tagline/ Slogan

Relax, it’s FedEx; The world on time
USP

World’s largest airline in terms of freight tons flown
FedEx STP
Segment

Business that require them to deal with couriers like embassies, stationary/office supply stores, eBay etc.
Target Group

Business/professional type people who want to send packages and have them arrive (usually) on the next business day
Positioning

World's largest cargo air fleet
FedEx SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of FedEx. Strengths are:

1. Network in more than 220 countries and more than 290,000 employees worldwide

2. Best use of technology
2. Dependable knowledge in the delivery business
3. High investment in IT systems
4. More than three decades of experience in logistics services
Weaknesses

Here are the weaknesses in the FedEx SWOT Analysis:

1.More dependence on US market

2. Since this is a competitive segment, the market share growth is limited
Opportunities

Following are the Opportunities in FedEx SWOT Analysis:

1.To use cooperative strategies
2.Challenging competitors through mergers and acquisitions
3.Local competitors with poor service & products
Threats

The threats in the SWOT Analysis of FedEx are as mentioned:

1. Rising fuel prices could impact company’s profit
2.Varying market demand
3. Vulnerable to increasing reach by major competitors
FedEx Competition
Competitors

Below are the top 3 FedEx competitors:

1. UPS United Parcel Service
2.TNT
3. USPS

The brandguide table above concludes the FedEx SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to FedEx. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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