SWOT Analysis of FedEx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
FedEx |
|
Parent Company |
FedEx Corporation |
Category |
Cargo airline |
Sector |
|
Tagline/ Slogan |
Relax, it’s FedEx; The world on time |
USP |
World’s largest airline in terms of freight tons flown |
FedEx STP |
|
Segment |
Business that require them to deal with couriers like embassies, stationary/office supply stores, eBay etc. |
Target Group |
Business/professional type people who want to send packages and have them arrive (usually) on the next business day |
Positioning |
World's largest cargo air fleet |
FedEx SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of FedEx : 1. Network in more than 220 countries and more than 290,000 employees worldwide 2. Best use of technology |
Weaknesses |
1.More dependence on US market 2. Since this is a competitive segment, the market share growth is limited |
Opportunities |
1.To use cooperative strategies |
Threats |
1. Rising fuel prices could impact company’s profit |
FedEx Competition |
|
Competitors |
Below are the 3 main FedEx competitors : 1. UPS United Parcel Service |
The brandguide table above concludes the FedEx SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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