FedEx SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of FedEx analyses the brand/company with its strengths, weaknesses, opportunities & threats. In FedEx SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like FedEx to benchmark its business & performance as compared to the competitors and industry. As of 2020, FedEx is one of the leading brands in the transport and logistics sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top FedEx competitors and includes FedEx target market, segmentation, positioning & Unique Selling Proposition (USP).

FedEx SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
FedEx Brand Analysis
Parent Company

FedEx Corporation

Category

Cargo airline

Sector

Transport and Logistics

Tagline/ Slogan

Relax, it’s FedEx; The world on time

USP

World’s largest airline in terms of freight tons flown

FedEx STP
FedEx Segmentation

Business that require them to deal with couriers like embassies, stationary/office supply stores, eBay etc.

FedEx Target Market

Business/professional type people who want to send packages and have them arrive (usually) on the next business day

FedEx Positioning

World's largest cargo air fleet

FedEx SWOT Analysis
FedEx Strengths

Below are the Strengths in the SWOT Analysis of FedEx:

1. Network in more than 220 countries and more than 290,000 employees worldwide

2. Best use of technology
2. Dependable knowledge in the delivery business
3. High investment in IT systems
4. More than three decades of experience in logistics services

FedEx Weaknesses

Here are the weaknesses in the FedEx SWOT Analysis:

1.More dependence on US market

2. Since this is a competitive segment, the market share growth is limited

FedEx Opportunities

Following are the Opportunities in FedEx SWOT Analysis:

1.To use cooperative strategies
2.Challenging competitors through mergers and acquisitions
3.Local competitors with poor service & products

FedEx Threats

The threats in the SWOT Analysis of FedEx are as mentioned:

1. Rising fuel prices could impact company’s profit
2.Varying market demand
3. Vulnerable to increasing reach by major competitors

FedEx Competition
Competitors

Below are the top 3 FedEx competitors:

1. UPS United Parcel Service
2.TNT
3. USPS


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to FedEx. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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