FedEx SWOT Analysis, Competitors & USP

Posted in Transport and Logistics, Total Reads: 28116
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SWOT Analysis of FedEx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

FedEx

Parent Company

FedEx Corporation

Category

Cargo airline

Sector

Transport and Logistics

Tagline/ Slogan

Relax, it’s FedEx; The world on time

USP

World’s largest airline in terms of freight tons flown

FedEx STP

Segment

Business that require them to deal with couriers like embassies, stationary/office supply stores, eBay etc.

Target Group

Business/professional type people who want to send packages and have them arrive (usually) on the next business day

Positioning

World's largest cargo air fleet

FedEx SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of FedEx :

1. Network in more than 220 countries and more than 290,000 employees worldwide

2. Best use of technology
2. Dependable knowledge in the delivery business
3. High investment in IT systems
4. More than three decades of experience in logistics services

Weaknesses

1.More dependence on US market

2. Since this is a competitive segment, the market share growth is limited

Opportunities

1.To use cooperative strategies
2.Challenging competitors through mergers and acquisitions
3.Local competitors with poor service & products

Threats

1. Rising fuel prices could impact company’s profit
2.Varying market demand
3. Vulnerable to increasing reach by major competitors

FedEx Competition

Competitors

Below are the 3 main FedEx competitors :

1. UPS United Parcel Service
2.TNT
3. USPS


The brandguide table above concludes the FedEx SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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