FedEx SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

FedEx Corporation

Cargo airline

Transport and Logistics

Relax, it’s FedEx; The world on time

World’s largest airline in terms of freight tons flown

Business that require them to deal with couriers like embassies, stationary/office supply stores, eBay etc.

Business/professional type people who want to send packages and have them arrive (usually) on the next business day

World's largest cargo air fleet

Below are the Strengths in the SWOT Analysis of FedEx:

1. Network in more than 220 countries and more than 290,000 employees worldwide

2. Best use of technology
2. Dependable knowledge in the delivery business
3. High investment in IT systems
4. More than three decades of experience in logistics services

Here are the weaknesses in the FedEx SWOT Analysis:

1.More dependence on US market

2. Since this is a competitive segment, the market share growth is limited

Following are the Opportunities in FedEx SWOT Analysis:

1.To use cooperative strategies
2.Challenging competitors through mergers and acquisitions
3.Local competitors with poor service & products

The threats in the SWOT Analysis of FedEx are as mentioned:

1. Rising fuel prices could impact company’s profit
2.Varying market demand
3. Vulnerable to increasing reach by major competitors

Below are the top 3 FedEx competitors:

1. UPS United Parcel Service
2.TNT
3. USPS