SWOT Analysis of FedEx with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
FedEx |
|
|
Parent Company |
FedEx Corporation |
|
Category |
Cargo airline |
|
Sector |
|
|
Tagline/ Slogan |
Relax, it’s FedEx; The world on time |
|
USP |
World’s largest airline in terms of freight tons flown |
|
FedEx STP |
|
|
Segment |
Business that require them to deal with couriers like embassies, stationary/office supply stores, eBay etc. |
|
Target Group |
Business/professional type people who want to send packages and have them arrive (usually) on the next business day |
|
Positioning |
World's largest cargo air fleet |
|
FedEx SWOT Analysis |
|
|
Strengths |
1. Network in more than 220 countries and more than 290,000 employees worldwide 2. Best use of technology |
|
Weaknesses |
1.More dependence on US market 2. Since this is a competitive segment, the market share growth is limited |
|
Opportunities |
1.To use cooperative strategies |
|
Threats |
1. Rising fuel prices could impact company’s profit |
|
FedEx Competition |
|
|
Competitors |
1. UPS United Parcel Service |
The brandguide table above concludes the FedEx SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to FedEx. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
