Tata Indicom SWOT Analysis, USP & Competitors

Posted in Telecom Service Providers, Total Reads: 3706
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SWOT Analysis of Tata Indicom with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tata Indicom

Parent Company

Tata

Category

Mobile service provider

Sector

Telecommunication

Tagline/ Slogans

Business Without Limits

USP

Multitasking functions and schemes

STP

Segment

Professionals

Target Group

Business professionals (Internet and mobile users) who are on the move

Positioning

Big daddy of mobile phones meets the mother of all laptops

SWOT Analysis

Strengths

1.Flexible plans
2.Good advertising
3.High brand visibility
4.Celebrity brand ambassadors
5.Ability to attract customers with various plans
6.Good command in the internet market

Weaknesses

1.Price competition from BSNL and MTNL
2.Untapped Rural Market

Opportunities

1.Fast expanding cellular market
2.Latest and low cost technology
3.Untapped rural market
4.Value added services

Threats

1.Competitors low price offering
2. Saturation point in Basic telephony service
3.Mobile Number Portability

Competition

Competitors

1.Reliance
2.Idea
3.Vodafone
4.Tata Docomo
5.Aircel
6.MTNL
7.BSNL
8.Uninor
9.Airtel
10.Virgin


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