American Airlines SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of American Airlines analyses the brand by its strengths, weaknesses, opportunities & threats. In American Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Airlines to benchmark its business & performance as compared to the competitors. American Airlines is one of the leading brands in the airlines sector.

The table below lists the American Airlines SWOT (Strengths, Weaknesses, Opportunities, Threats), top American Airlines competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

American Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
American Airlines Brand Analysis
Parent Company

AMR Corporation





Tagline/ Slogan

Be yourself. Nonstop; We know why you fly


Excellent  quality of onboard entertainment

American Airlines STP

Customers preferring comfort/punctuality

Target Group

Middle class/Upper middleclass


Premium American Airlines

SWOT Analysis of American Airlines
American Airlines Strengths

Below are the Strengths in the SWOT Analysis of American Airlines:

1. Strong Hub in Dallas/Fort Worth
2. Advantage recognized as the best customer loyalty program
3. Strong Brand image, Started many new routes since 2010

4. Strong image for onboard entertainment content

5. Wide reach with over 250 destinations with a strong fleet size of 600 carriers

American Airlines Weaknesses

Here are the weaknesses in the American Airlines SWOT Analysis:

1. Financial position is a cause for concern

2. Losing out market share to LCCs and other competitive players

American Airlines Opportunities

Following are the Opportunities in American Airlines SWOT Analysis:

1. Leverage on code share agreement with a number of airlines
2. Capitalization on growth of HDTV
3. More international destinations on popular routes

American Airlines Threats

The threats in the SWOT Analysis of American Airlines are as mentioned:

1. Increasing Fuel Costs and Increasing Labor Costs

2. Pressure from regulation bodies and govt policies
3. Low fare service providers

American Airlines Competition
American Airlines Competitors

Below are the top 3 competitors of American Airlines:

1. United Airlines
2. Delta Airlines
3. Northwest Airlines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to American Airlines. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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