American Airlines SWOT Analysis

American Airlines SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of American Airlines, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

American Airlines is one of the leading brands in the airlines sector. The article below lists the American Airlines SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

American Airlines Strengths

The strengths of American Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of American Airlines :

1. Strong Hub in Dallas/Fort Worth
2. Advantage recognized as the best customer loyalty program
3. Strong Brand image, Started many new routes since 2010

4. Strong image for onboard entertainment content

5. Wide reach with over 250 destinations with a strong fleet size of 600 carriers

American Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the American Airlines SWOT Analysis:

1. Financial position is a cause for concern

2. Losing out market share to LCCs and other competitive players

American Airlines Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in American Airlines SWOT Analysis:

1. Leverage on code share agreement with a number of airlines
2. Capitalization on growth of HDTV
3. More international destinations on popular routes

American Airlines Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of American Airlines are as mentioned:

1. Increasing Fuel Costs and Increasing Labor Costs

2. Pressure from regulation bodies and govt policies
3. Low fare service providers

Hence this concludes the American Airlines SWOT analysis.

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About American Airlines

American Airlines Overview
Parent Company	AMR Corporation
Category	International
Sector	Airlines
Tagline/ Slogan	Be yourself. Nonstop; We know why you fly
USP	Excellent  quality of onboard entertainment
American Airlines STP
Segmentation	Customers preferring comfort/punctuality
Target Market	Middle class/Upper middleclass
Positioning	Premium American Airlines

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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