American Airlines SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of American Airlines analyses the brand by its strengths, weaknesses, opportunities & threats. In American Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Airlines to benchmark its business & performance as compared to the competitors. American Airlines is one of the leading brands in the airlines sector.

The article below lists the American Airlines SWOT (Strengths, Weaknesses, Opportunities, Threats), top American Airlines competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About American Airlines

American Airlines Overview
Parent Company

AMR Corporation

Category

International

Sector

Airlines

Tagline/ Slogan

Be yourself. Nonstop; We know why you fly

USP

Excellent  quality of onboard entertainment

American Airlines STP
Segmentation

Customers preferring comfort/punctuality

Target Market

Middle class/Upper middleclass

Positioning

Premium American Airlines

SWOT Analysis of American Airlines

For American Airlines, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the American Airlines SWOT Analysis:

American Airlines Strengths

The strengths of American Airlines looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of American Airlines :

1. Strong Hub in Dallas/Fort Worth
2. Advantage recognized as the best customer loyalty program
3. Strong Brand image, Started many new routes since 2010

4. Strong image for onboard entertainment content

5. Wide reach with over 250 destinations with a strong fleet size of 600 carriers

American Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the American Airlines SWOT Analysis:

1. Financial position is a cause for concern

2. Losing out market share to LCCs and other competitive players


American Airlines Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in American Airlines SWOT Analysis:

1. Leverage on code share agreement with a number of airlines
2. Capitalization on growth of HDTV
3. More international destinations on popular routes


American Airlines Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of American Airlines are as mentioned:

1. Increasing Fuel Costs and Increasing Labor Costs

2. Pressure from regulation bodies and govt policies
3. Low fare service providers

American Airlines Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of American Airlines:

1. United Airlines
2. Delta Airlines
3. Northwest Airlines


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to American Airlines. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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