American Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 23529

SWOT analysis of American Airlines analyses the brand/company with its strengths, weaknesses, opportunities & threats. In American Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like American Airlines to benchmark its business & performance as compared to the competitors and industry. American Airlines is one of the leading brands in the airlines sector. The table below also lists the top American Airlines competitors and elaborates American Airlines market segmentation, target group, positioning & Unique Selling Proposition (USP).

American Airlines SWOT, Competitors, Marketing STP & Brand analysis Table
American Airlines Brand Analysis
Parent Company

AMR Corporation

Category

International

Sector

Airlines

Tagline/ Slogan

Be yourself. Nonstop; We know why you fly

USP

Excellent  quality of onboard entertainment

American Airlines STP
Segment

Customers preferring comfort/punctuality

Target Group

Middle class/Upper middleclass

Positioning

Premium American Airlines

American Airlines SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Airlines. Strengths are:

1. Strong Hub in Dallas/Fort Worth
2. Advantage recognized as the best customer loyalty program
3. Strong Brand image, Started many new routes since 2010

4. Strong image for onboard entertainment content

5. Wide reach with over 250 destinations with a strong fleet size of 600 carriers

Weaknesses

Here are the weaknesses in the American Airlines SWOT Analysis:

1. Financial position is a cause for concern

2. Losing out market share to LCCs and other competitive players

Opportunities

Following are the Opportunities in American Airlines SWOT Analysis:

1. Leverage on code share agreement with a number of airlines
2. Capitalization on growth of HDTV
3. More international destinations on popular routes

Threats

The threats in the SWOT Analysis of American Airlines are as mentioned:

1. Increasing Fuel Costs and Increasing Labor Costs

2. Pressure from regulation bodies and govt policies
3. Low fare service providers

American Airlines Competition
Competitors

Below are the top 3 American Airlines competitors:

1. United Airlines
2. Delta Airlines
3. Northwest Airlines

The brandguide table above concludes the American Airlines SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to American Airlines. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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