American Airlines SWOT Analysis, Competitors & USP

Posted in Airlines, Total Reads: 21381
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SWOT Analysis of American Airlines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

American Airlines

Parent Company

AMR Corporation

Category

International

Sector

Airlines

Tagline/ Slogan

Be yourself. Nonstop; We know why you fly

USP

Excellent  quality of onboard entertainment

American Airlines STP

Segment

Customers preferring comfort/punctuality

Target Group

Middle class/Upper middleclass

Positioning

Premium American Airlines

American Airlines SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of American Airlines :

1. Strong Hub in Dallas/Fort Worth
2. Advantage recognized as the best customer loyalty program
3. Strong Brand image, Started many new routes since 2010

4. Strong image for onboard entertainment content

5. Wide reach with over 250 destinations with a strong fleet size of 600 carriers

Weaknesses

1. Financial position is a cause for concern

2. Losing out market share to LCCs and other competitive players

Opportunities

1. Leverage on code share agreement with a number of airlines
2. Capitalization on growth of HDTV
3. More international destinations on popular routes

Threats

1. Increasing Fuel Costs and Increasing Labor Costs

2. Pressure from regulation bodies and govt policies
3. Low fare service providers

American Airlines Competition

Competitors

Below are the 3 main American Airlines competitors :

1. United Airlines
2. Delta Airlines
3. Northwest Airlines


The brandguide table above concludes the American Airlines SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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