Delta Airlines SWOT Analysis

Published by MBA Skool Team, Last Updated: September 05, 2021

Delta Airlines SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Delta Airlines, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Delta Airlines is one of the leading brands in the airlines sector. The article below lists the Delta Airlines SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Delta Airlines

For Delta Airlines, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Delta Airlines Strengths

The strengths of Delta Airlines looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Delta Airlines :

1. Delta airlines is a leading airlines company based out of USA, with a strong legacy since 1925

2. Delta airlines has a very strong brand equity and brand presence, not only in USA but also more than 50 destinations it travels to globally

3. The airlines operates about 5000 flights every day between very important destinations within USA as well as international locations

4. The airline company has a strong employee force of over 90,000 people

5. Delta airlines has a fleet size of over 700 carriers to 250+ destinations

6. The company has a strong loyalty program for its customers known as SkyMiles, Delta Sky Club and Sky Bonus

7. The airlines has a good online presence via video content, online ads and digital marketing

8. Delta airlines has a code share agreement with several international airlines which helps its customers travel globally

Delta Airlines Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Delta Airlines SWOT Analysis:

1. Heavy competition from domestic and international carriers means market share growth is limited

2. Huge dependence of business on American customers means limited customer share

Delta Airlines Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Delta Airlines SWOT Analysis:

1. Growing operations to other cities within the USA can increase its business

2. Global flights and internal expansion can help ramp up the business for Delta airlines

3. Alliances with global airlines to offer international air travel at affordable prices

Delta Airlines Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Delta Airlines are as mentioned:

1. Flight operating costs might increase and leading to loss of margins for Delta Airlines

2. Increase in fuel prices can lead to lesser profits for the airline

3. Changing economic policies, recessions & pandemics can affect aviation sector, thereby impacting overall revenue

Delta Airlines Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Delta Airlines:

1. United Airlines

2. American Airlines

3. JetBlue Airways

4. Southwest Airlines

5. Virgin Atlantic

Hence this concludes the Delta Airlines SWOT analysis.

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About Delta Airlines

Delta Airlines Overview
Parent Company

Delta Airlines Inc.





Tagline/ Slogan

Keep Climbing; Change is: Delta; One Great Airline; Good Goes around; We Love to Fly and it Shows; Delta gets you there


World's Largest and America's oldest operating Airline

Delta Airlines STP

Passengers preferring reliability, safety and comfort

Target Market

Frequent Business travelers, Middle class/Upper middle class


'Passenger's Airline' for US Travelers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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