Delta Airlines is one of the leading brands in the airlines sector. Delta Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Delta Airlines:
Delta airlines is a leading airlines company based out of USA, with a strong legacy since 1925
Delta airlines has a very strong brand equity and brand presence, not only in USA but also more than 50 destinations it travels to globally
The airlines operates about 5000 flights every day between very important destinations within USA as well as international locations
The airline company has a strong employee force of over 90,000 people
Delta airlines has a fleet size of over 700 carriers to 250+ destinations
The company has a strong loyalty program for its customers known as SkyMiles, Delta Sky Club and Sky Bonus
The airlines has a good online presence via video content, online ads and digital marketing
Delta airlines has a code share agreement with several international airlines which helps its customers travel globally
Above are the strengths in the SWOT Analysis of Delta Airlines. The strengths of Delta Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Delta Airlines Weaknesses
Heavy competition from domestic and international carriers means market share growth is limited
Huge dependence of business on American customers means limited customer share
These were the weaknesses in the Delta Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Keep Climbing; Change is: Delta; One Great Airline; Good Goes around; We Love to Fly and it Shows; Delta gets you there
World's Largest and America's oldest operating Airline
Delta Airlines STP
Passengers preferring reliability, safety and comfort
Frequent Business travelers, Middle class/Upper middle class
'Passenger's Airline' for US Travelers
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