Delta Airlines SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 05, 2021

SWOT analysis of Delta Airlines analyses the brand by its strengths, weaknesses, opportunities & threats. In Delta Airlines SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delta Airlines to benchmark its business & performance as compared to the competitors. Delta Airlines is one of the leading brands in the airlines sector.

The table below lists the Delta Airlines SWOT (Strengths, Weaknesses, Opportunities, Threats), top Delta Airlines competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Delta Airlines SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Delta Airlines Brand Analysis
Parent Company

Delta Airlines Inc.





Tagline/ Slogan

Keep Climbing; Change is: Delta; One Great Airline; Good Goes around; We Love to Fly and it Shows; Delta gets you there


World's Largest and America's oldest operating Airline

Delta Airlines STP

Passengers preferring reliability, safety and comfort

Target Group

Frequent Business travelers, Middle class/Upper middle class


'Passenger's Airline' for US Travelers

SWOT Analysis of Delta Airlines
Delta Airlines Strengths

Below are the Strengths in the SWOT Analysis of Delta Airlines:

1. Delta airlines is a leading airlines company based out of USA, with a strong legacy since 1925

2. Delta airlines has a very strong brand equity and brand presence, not only in USA but also more than 50 destinations it travels to globally

3. The airlines operates about 5000 flights every day between very important destinations within USA as well as international locations

4. The airline company has a strong employee force of over 90,000 people

5. Delta airlines has a fleet size of over 700 carriers to 250+ destinations

6. The company has a strong loyalty program for its customers known as SkyMiles, Delta Sky Club and Sky Bonus

7. The airlines has a good online presence via video content, online ads and digital marketing

8. Delta airlines has a code share agreement with several international airlines which helps its customers travel globally

Delta Airlines Weaknesses

Here are the weaknesses in the Delta Airlines SWOT Analysis:

1. Heavy competition from domestic and international carriers means market share growth is limited

2. Huge dependence of business on American customers means limited customer share

Delta Airlines Opportunities

Following are the Opportunities in Delta Airlines SWOT Analysis:

1. Growing operations to other cities within the USA can increase its business

2. Global flights and internal expansion can help ramp up the business for Delta airlines

3. Alliances with global airlines to offer international air travel at affordable prices

Delta Airlines Threats

The threats in the SWOT Analysis of Delta Airlines are as mentioned:

1. Flight operating costs might increase and leading to loss of margins for Delta Airlines

2. Increase in fuel prices can lead to lesser profits for the airline

3. Changing economic policies, recessions & pandemics can affect aviation sector, thereby impacting overall revenue

Delta Airlines Competition
Delta Airlines Competitors

Below are the top 5 competitors of Delta Airlines:

1. United Airlines

2. American Airlines

3. JetBlue Airways

4. Southwest Airlines

5. Virgin Atlantic

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Delta Airlines. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin