Delta Airlines SWOT Analysis

Published in Airlines category by MBA Skool Team

Delta Airlines is one of the leading brands in the airlines sector. Delta Airlines SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Delta Airlines:

Delta Airlines Strengths

  1. Delta airlines is a leading airlines company based out of USA, with a strong legacy since 1925
  2. Delta airlines has a very strong brand equity and brand presence, not only in USA but also more than 50 destinations it travels to globally
  3. The airlines operates about 5000 flights every day between very important destinations within USA as well as international locations
  4. The airline company has a strong employee force of over 90,000 people
  5. Delta airlines has a fleet size of over 700 carriers to 250+ destinations
  6. The company has a strong loyalty program for its customers known as SkyMiles, Delta Sky Club and Sky Bonus
  7. The airlines has a good online presence via video content, online ads and digital marketing
  8. Delta airlines has a code share agreement with several international airlines which helps its customers travel globally

Above are the strengths in the SWOT Analysis of Delta Airlines. The strengths of Delta Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Delta Airlines Weaknesses

  1. Heavy competition from domestic and international carriers means market share growth is limited
  2. Huge dependence of business on American customers means limited customer share

These were the weaknesses in the Delta Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Delta Airlines Opportunities

  1. Growing operations to other cities within the USA can increase its business
  2. Global flights and internal expansion can help ramp up the business for Delta airlines
  3. Alliances with global airlines to offer international air travel at affordable prices

Above we covered the opportunities in Delta Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Delta Airlines Threats

  1. Flight operating costs might increase and leading to loss of margins for Delta Airlines
  2. Increase in fuel prices can lead to lesser profits for the airline
  3. Changing economic policies, recessions & pandemics can affect aviation sector, thereby impacting overall revenue

The threats in the SWOT Analysis of Delta Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Delta Airlines SWOT analysis.

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About Delta Airlines

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Delta Airlines Overview
Parent Company

Delta Airlines Inc.
Category

International
Sector

Airlines
Tagline/ Slogan

Keep Climbing; Change is: Delta; One Great Airline; Good Goes around; We Love to Fly and it Shows; Delta gets you there
USP

World's Largest and America's oldest operating Airline
Delta Airlines STP
Segmentation

Passengers preferring reliability, safety and comfort
Target Market

Frequent Business travelers, Middle class/Upper middle class
Positioning

'Passenger's Airline' for US Travelers


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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