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Chevrolet SWOT Analysis

Here is a detailed SWOT analysis of Chevrolet covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Automobiles category Read time:

Chevrolet Strengths

  1. Chevrolet has strong research and development in the automobile segment
  2. Efficient human resource management as it has over 300,000 employees globally
  3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Euope, Australia etc
  4. Has a huge variety of models ranging from hatchbacks to SUV’s
  5. Chevrolet is actively present in international racing competitions like NASCAR
  6.  Chevrolet caters to more than 140 countries and sells over 4 million vehicles

Above are the strengths in the SWOT Analysis of Chevrolet. The strengths of Chevrolet looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Chevrolet Weaknesses

  1. Chevrolet brand was severely affected by bankruptcy of General Motors
  2. Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing

These were the weaknesses in the Chevrolet SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Chevrolet Opportunities

  1. Developing hybrid cars and fuel efficient cars for the future
  2. Tapping emerging markets across the world can be an opportunity for Chevrolet
  3. Fast growing automobile market

Above we covered the opportunities in Chevrolet SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Chevrolet Threats

  1. Government policies for the automobile sector across the world
  2. Ever increasing fuel prices
  3. Intense competition from global automobile brands can adversely effect Chevrolet's market share
  4. Substitute modes of public transport like buses, metro trains etc

The threats in the SWOT Analysis of Chevrolet are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Chevrolet SWOT analysis.

About Chevrolet

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Chevrolet Overview
Parent Company

General Motors Company
Category

Sedans, Hatchbacks, SUV’s
Sector

Automobiles
Tagline/ Slogan

Find new roads; The Heartbeat of America; May the Best Car Win; Chevy Runs Deep ; Excellence for Everyone; Chevrolet, is the Car
USP

Chevrolet has a wide product range with good quality vehicles
Chevrolet STP
Segmentation

Complete automobile segment including hatchbacks, sedans & SUV’s
Target Market

Young executives from the upper-middle income bracket
Positioning

American automobile company which is the best in the industry


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Chevrolet. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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