Chevrolet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Chevrolet analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Chevrolet SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Chevrolet to benchmark its business & performance as compared to the competitors and industry. As of 2020, Chevrolet is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Chevrolet competitors and includes Chevrolet target market, segmentation, positioning & Unique Selling Proposition (USP).

Chevrolet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Chevrolet Brand Analysis
Parent Company

General Motors Company


Sedans, Hatchbacks, SUV’s



Tagline/ Slogan

Find new roads; The Heartbeat of America; May the Best Car Win; Chevy Runs Deep ; Excellence for Everyone; Chevrolet, is the Car


Chevrolet has a wide product range with good quality vehicles

Chevrolet STP
Chevrolet Segmentation

Complete automobile segment including hatchbacks, sedans & SUV’s

Chevrolet Target Market

Young executives from the upper-middle income bracket

Chevrolet Positioning

American automobile company which is the best in the industry

Chevrolet Product Portfolio

1. Chevrolet Aveo UVA 

2. Chevrolet Cruze

3. Chevrolet Optra

4. Chevrolet Spark

5. Chevrolet Tavera

6. Chevrolet Sail

The above mentioned brands are the prominent products under the Chevrolet product portfolio.

Chevrolet SWOT Analysis
Chevrolet Strengths

Below are the Strengths in the SWOT Analysis of Chevrolet:

1. Chevrolet has strong research and development in the automobile segment

2. Efficient human resource management as it has over 300,000 employees globally

3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Euope, Australia etc

4. Has a huge variety of models ranging from hatchbacks to SUV’s

5. Chevrolet is actively present in international racing competitions like NASCAR

6. Chevrolet caters to more than 140 countries and sells over 4 million vehicles

Chevrolet Weaknesses

Here are the weaknesses in the Chevrolet SWOT Analysis:

1.Chevrolet brand was severely affected by bankruptcy of General Motors

2.Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing

Chevrolet Opportunities

Following are the Opportunities in Chevrolet SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future

2. Tapping emerging markets across the world can be an opportunity for Chevrolet

3. Fast growing automobile market

Chevrolet Threats

The threats in the SWOT Analysis of Chevrolet are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices

3. Intense competition from global automobile brands can adversely effect Chevrolet's market share

4. Substitute modes of public transport like buses, metro trains etc

Chevrolet Competition

Below are the top 12 Chevrolet competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Hyundai Motors

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Ford Motor Company

11. Volkswagen

12. Volvo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chevrolet. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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