Chevrolet SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 20374

SWOT analysis of Chevrolet analyses the brand/company with its strengths, weaknesses, opportunities & threats. Chevrolet is one of the leading brands in the automobiles sector. The table below also lists the top Chevrolet competitors and elaborates Chevrolet segmentation, targeting, positioning & USP.

Chevrolet SWOT, Competitors, Marketing STP & Brand analysis Table
Chevrolet Brand Analysis
Parent Company

General Motors Company

Category

Sedans, Hatchbacks, SUV’s

Sector

Automobiles

Tagline/ Slogan

Find new roads; The Heartbeat of America; May the Best Car Win; Chevy Runs Deep ; Excellence for Everyone; Chevrolet, is the Car

USP

Chevrolet has a wide product range with good quality vehicles

Chevrolet STP
Segment

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket

Positioning

American automobile company which is the best in the industry

Chevrolet Product Portfolio
Brands

1. Chevrolet Aveo UVA 

2. Chevrolet Cruze

3. Chevrolet Optra

4. Chevrolet Spark

5. Chevrolet Tavera

6. Chevrolet Sail

The above mentioned brands are the prominent products under the Chevrolet product portfolio.

Chevrolet SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Chevrolet. Strengths are:

1. Chevrolet has strong research and development in the automobile segment

2. Efficient human resource management as it has over 300,000 employees globally

3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Euope, Australia etc

4. Has a huge variety of models ranging from hatchbacks to SUV’s

5. Chevrolet is actively present in international racing competitions like NASCAR

6. Chevrolet caters to more than 140 countries and sells over 4 million vehicles

Weaknesses

Here are the weaknesses in the Chevrolet SWOT Analysis:

1.Chevrolet brand was severely affected by bankruptcy of General Motors

2.Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing

Opportunities

Following are the Opportunities in Chevrolet SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future

2. Tapping emerging markets across the world can be an opportunity for Chevrolet

3. Fast growing automobile market

Threats

The threats in the SWOT Analysis of Chevrolet are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices

3. Intense competition from global automobile brands can adversely effect Chevrolet's market share

4. Substitute modes of public transport like buses, metro trains etc

Chevrolet Competition
Competitors

Below are the top 12 Chevrolet competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Hyundai Motors

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Ford Motor Company

11. Volkswagen

12. Volvo

The brandguide table above concludes the Chevrolet SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Chevrolet. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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