Chevrolet SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

General Motors Company

Sedans, Hatchbacks, SUV’s

Automobiles

Find new roads; The Heartbeat of America; May the Best Car Win; Chevy Runs Deep ; Excellence for Everyone; Chevrolet, is the Car

Chevrolet has a wide product range with good quality vehicles

Complete automobile segment including hatchbacks, sedans & SUV’s

Young executives from the upper-middle income bracket

American automobile company which is the best in the industry

1. Chevrolet Aveo UVA 

2. Chevrolet Cruze

3. Chevrolet Optra

4. Chevrolet Spark

5. Chevrolet Tavera

6. Chevrolet Sail

The above mentioned brands are the prominent products under the Chevrolet product portfolio.

Below are the Strengths in the SWOT Analysis of Chevrolet:

1. Chevrolet has strong research and development in the automobile segment

2. Efficient human resource management as it has over 300,000 employees globally

3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, China, India, Japan, Middle East, Euope, Australia etc

4. Has a huge variety of models ranging from hatchbacks to SUV’s

5. Chevrolet is actively present in international racing competitions like NASCAR

6. Chevrolet caters to more than 140 countries and sells over 4 million vehicles

Here are the weaknesses in the Chevrolet SWOT Analysis:

1.Chevrolet brand was severely affected by bankruptcy of General Motors

2.Intense competition from international brands like Honda & Toyota who excel in product quality, price, branding and even servicing

Following are the Opportunities in Chevrolet SWOT Analysis:

1. Developing hybrid cars and fuel efficient cars for the future

2. Tapping emerging markets across the world can be an opportunity for Chevrolet

3. Fast growing automobile market

The threats in the SWOT Analysis of Chevrolet are as mentioned:

1. Government policies for the automobile sector across the world

2. Ever increasing fuel prices

3. Intense competition from global automobile brands can adversely effect Chevrolet's market share

4. Substitute modes of public transport like buses, metro trains etc

Below are the top 12 Chevrolet competitors:

1. Honda Motors

2. Toyota Motor Corporation

3. Nissan Motors

4. Hyundai Motors

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Ford Motor Company

11. Volkswagen

12. Volvo