Honda Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Honda Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, Honda Motors is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Honda Motors competitors and includes Honda Motors target market, segmentation, positioning & Unique Selling Proposition (USP).

Honda Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Honda Motors Brand Analysis
Parent Company

Honda Motor Company

Category

Sedans, Hatchbacks, SUV’s, Motorcycles

Sector

Automobiles

Tagline/ Slogan

The Power of dreams

USP

Honda offers designer, comfortable and luxury cars at affordable prices

Honda Motors STP
Honda Motors Segmentation

Complete automobile segment including hatchbacks, sedans & SUV’s

Honda Motors Target Market

Young executives from the upper-middle income bracket

Honda Motors Positioning

Honda is positioned as an innovative brand making luxury eco friendly cars with the future in mind

Honda Motors Product Portfolio
Brands

1. Honda Accord

2. Honda City

3. Honda Civic

4. Honda CRV

5. Honda Jazz

6. Honda CBR

The above mentioned brands are the prominent products under the Honda Motors product portfolio.

Honda Motors SWOT Analysis
Honda Motors Strengths

Below are the Strengths in the SWOT Analysis of Honda Motors:

1. Honda is the sixth largest automobile manufacturer in the world selling cars in over a 100 countries

2. Excellent branding, advertising and after sales servicing

3. Honda has over 180,000 employees globally

4. Production System that is refined over the years along with High and powerful research and development R&D

5.High brand equity and brand loyalty amongst customers

6. Honda has a strong presence in motorsports like F1

7. Eco-friendly Honda Prius enhanced the brand image

8. The brand has excellent marketing and advertising campaigns across the world

Honda Motors Weaknesses

Here are the weaknesses in the Honda Motors SWOT Analysis:

1. Intense competition in the automobile segment means limited market share growth

2. Honda had to recall a few of their models for corrective measures which caused a lot of hue and cry

Honda Motors Opportunities

Following are the Opportunities in Honda Motors SWOT Analysis:

1. Developing hybrid Honda cars and fuel efficient cars for the future

2. Tapping emerging markets across the world and building a global brand

3. Fast growing automobile market can be used by Honda to increase their business

Honda Motors Threats

The threats in the SWOT Analysis of Honda Motors are as mentioned:

1. Government policies for the automobile sector across the world can hurt international business of Honda cars

2. Ever increasing fuel prices

3. Honda's business can be affected by intense competition from global automobile brands

4. Substitute modes of public transport like buses, metro trains etc

Honda Motors Competition
Competitors

Below are the top 12 Honda Motors competitors:

1. Chevrolet

2. Toyota Motor Corporation

3. Nissan Motors

4. Hyundai Motors

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Ford Motor Company

12. Volvo


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda Motors. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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