Published in Automobiles category by MBA Skool Team
Honda is one of the leading brands in the automobiles sector. Honda SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Honda:
Honda is one of the largest automobile manufacturer in the world selling cars in over a 100 countries
Excellent branding, advertising and after sales servicing
Honda has over 200,000 employees globally
Production System that is refined over the years along with High and powerful research and development R&D
High brand equity and brand loyalty amongst customers
Honda Motors has a strong presence in motorsports like F1
Eco-friendly Honda Prius enhanced the brand image
The brand has excellent marketing and advertising campaigns across the world
Honda has invested in building hybrid cars, robots, aircrafts, ATVs & more
The brand has a strong online presence through its social media presence, online ads & digital marketing
The company has more than 1 million sales in the USA every year
The global production by Honda Motors is more than 5 million units
Above are the strengths in the SWOT Analysis of Honda. The strengths of Honda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intense competition in the automobile segment means limited market share growth
Honda had to recall a few of their models for corrective measures which caused a lot of hue and cry
These were the weaknesses in the Honda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Honda offers designer, comfortable and luxury cars at affordable prices
Complete automobile segment including hatchbacks, sedans & SUV’s
Young executives from the upper-middle income bracket
Honda is positioned as an innovative brand making luxury eco friendly cars with the future in mind
Honda Product Portfolio
1. Honda Accord
2. Honda City
3. Honda Civic
4. Honda CRV
5. Honda Jazz
6. Honda CBR
The above mentioned brands are the prominent products under the Honda product portfolio.
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