Honda SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 29, 2021

SWOT analysis of Honda analyses the brand by its strengths, weaknesses, opportunities & threats. In Honda SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda to benchmark its business & performance as compared to the competitors. Honda is one of the leading brands in the automobiles sector.

The table below lists the Honda SWOT (Strengths, Weaknesses, Opportunities, Threats), top Honda competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Honda SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Honda Brand Analysis
Parent Company

Honda Motor Company


Sedans, Hatchbacks, SUV’s, Motorcycles



Tagline/ Slogan

The Power of dreams


Honda offers designer, comfortable and luxury cars at affordable prices

Honda STP

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket


Honda is positioned as an innovative brand making luxury eco friendly cars with the future in mind

Honda Product Portfolio

1. Honda Accord

2. Honda City

3. Honda Civic

4. Honda CRV

5. Honda Jazz

6. Honda CBR

The above mentioned brands are the prominent products under the Honda product portfolio.

SWOT Analysis of Honda
Honda Strengths

Below are the Strengths in the SWOT Analysis of Honda:

1. Honda is one of the largest automobile manufacturer in the world selling cars in over a 100 countries

2. Excellent branding, advertising and after sales servicing

3. Honda has over 200,000 employees globally

4. Production System that is refined over the years along with High and powerful research and development R&D

5.High brand equity and brand loyalty amongst customers

6. Honda Motors has a strong presence in motorsports like F1

7. Eco-friendly Honda Prius enhanced the brand image

8. The brand has excellent marketing and advertising campaigns across the world

9. Honda has invested in building hybrid cars, robots, aircrafts, ATVs & more

10. The brand has a strong online presence through its social media presence, online ads & digital marketing

11. The company has more than 1 million sales in the USA every year

12. The global production by Honda Motors is more than 5 million units

Honda Weaknesses

Here are the weaknesses in the Honda SWOT Analysis:

1. Intense competition in the automobile segment means limited market share growth

2. Honda had to recall a few of their models for corrective measures which caused a lot of hue and cry

Honda Opportunities

Following are the Opportunities in Honda SWOT Analysis:

1. Developing hybrid Honda cars and fuel efficient cars for the future

2. Tapping emerging markets across the world and building a global brand

3. Fast growing automobile market can be used by Honda to increase their business

Honda Threats

The threats in the SWOT Analysis of Honda are as mentioned:

1. Government policies for the automobile sector across the world can hurt international business of Honda cars

2. Ever increasing fuel prices can disrupt sales of cars

3. Honda's business can be affected by intense competition from global automobile brands

4. Substitute modes of public transport like buses, metro trains etc.

Honda Competition
Honda Competitors

Below are the top 12 competitors of Honda:

1. Chevrolet

2. Toyota

3. Nissan Motors

4. Hyundai Motors

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Ford

12. Volvo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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