Honda Motors SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 31174

SWOT analysis of Honda Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda Motors to benchmark its business & performance as compared to the competitors and industry. Honda Motors is one of the leading brands in the automobiles sector. The table below also lists the top Honda Motors competitors and elaborates Honda Motors market segmentation, target group, positioning & Unique Selling Proposition (USP).

Honda Motors SWOT, Competitors, Marketing STP & Brand analysis Table
Honda Motors Brand Analysis
Parent Company

Honda Motor Company


Sedans, Hatchbacks, SUV’s, Motorcycles



Tagline/ Slogan

The Power of dreams


Honda offers designer, comfortable and luxury cars at affordable prices

Honda Motors STP

Complete automobile segment including hatchbacks, sedans & SUV’s

Target Group

Young executives from the upper-middle income bracket


Honda is positioned as an innovative brand making luxury eco friendly cars with the future in mind

Honda Motors Product Portfolio

1. Honda Accord

2. Honda City

3. Honda Civic

4. Honda CRV

5. Honda Jazz

6. Honda CBR

The above mentioned brands are the prominent products under the Honda Motors product portfolio.

Honda Motors SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda Motors. Strengths are:

1. Honda is the sixth largest automobile manufacturer in the world selling cars in over a 100 countries

2. Excellent branding, advertising and after sales servicing

3. Honda has over 180,000 employees globally

4. Production System that is refined over the years along with High and powerful research and development R&D

5.High brand equity and brand loyalty amongst customers

6. Honda has a strong presence in motorsports like F1

7. Eco-friendly Honda Prius enhanced the brand image

8. The brand has excellent marketing and advertising campaigns across the world


Here are the weaknesses in the Honda Motors SWOT Analysis:

1. Intense competition in the automobile segment means limited market share growth

2. Honda had to recall a few of their models for corrective measures which caused a lot of hue and cry


Following are the Opportunities in Honda Motors SWOT Analysis:

1. Developing hybrid Honda cars and fuel efficient cars for the future

2. Tapping emerging markets across the world and building a global brand

3. Fast growing automobile market can be used by Honda to increase their business


The threats in the SWOT Analysis of Honda Motors are as mentioned:

1. Government policies for the automobile sector across the world can hurt international business of Honda cars

2. Ever increasing fuel prices

3. Honda's business can be affected by intense competition from global automobile brands

4. Substitute modes of public transport like buses, metro trains etc

Honda Motors Competition

Below are the top 12 Honda Motors competitors:

1. Chevrolet

2. Toyota Motor Corporation

3. Nissan Motors

4. Hyundai Motors

5. Fiat

6. Mitsubishi Motors

7. Maruti Suzuki

8. Tata Motors

9. Skoda Auto

10. Volkswagen

11. Ford Motor Company

12. Volvo

The brandguide table above concludes the Honda Motors SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda Motors. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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