Land Rover SWOT Analysis
Land Rover is one of the leading brands in the automobiles sector. Land Rover SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Land Rover:
Quick Glance:
Land Rover Strengths
- Carbon dioxide off-setting and environment friendly
- Can pass through flood as high as 1 metre
- Luxurious interior design
- D technology with unrivalled all terrain performance
- One of the most established company in automobile sector
- Extensive advertising and branding through TVCs online and print media
- The brand has extensions into coffee, bicycles and pushchairs
Above are the strengths in the SWOT Analysis of Land Rover. The strengths of Land Rover looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Land Rover Weaknesses
- Intense competition from other global SUV brands means limited market share growth opportunity
- Very difficult to find spare parts and get service.
These were the weaknesses in the Land Rover SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Land Rover Opportunities
- Expanding automobile market and available space for competitors
- Increasing per capita income and purchasing capability of potential customer base
- Augmenting the distribution and service network in various countries
Above we covered the opportunities in Land Rover SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Land Rover Threats
- Increasing fuel costs
- Foreign partnership may weaken brand image; deter UK customers
- Competition from other big automobile giants offering same level features
- Product innovations and frugal engineering by competitors
The threats in the SWOT Analysis of Land Rover are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Land Rover SWOT analysis.
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About Land Rover
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Land Rover |
|
|---|---|
| Parent Company |
Tata Motor / Jaguar Land Rover |
| Category |
SUVs, Luxury cars |
| Sector | |
| Tagline/ Slogan |
Above and Beyond |
| USP |
Rugged, authentic, adventurous & freedom loving |
| Land Rover STP | |
| Segmentation |
SUV segment |
| Target Market |
Simple people with a liking for tough cars, Upper middle class |
| Positioning |
Positioned as a premium British heritage icon with off-road capability and on road style statement |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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