Land Rover SWOT Analysis, Competitors & USP
Land Rover SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Land Rover, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Land Rover to benchmark its business & performance as compared to the competitors, and make strategic improvements. Land Rover is one of the leading brands in the automobiles sector.
The article below lists the Land Rover SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Land Rover SWOT Analysis:
In this article:
SWOT Analysis of Land Rover
For Land Rover, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Land Rover Strengths
The strengths of Land Rover looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Land Rover :
1. Carbon dioxide off-setting and environment friendly
2. Can pass through flood as high as 1 metre
3. Luxurious interior design
4. 4WD technology with unrivalled all terrain performance
5. One of the most established company in automobile sector
6. Extensive advertising and branding through TVCs online and print media
7. The brand has extensions into coffee, bicycles and pushchairs
Land Rover Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Land Rover SWOT Analysis:
1. Intense competition from other global SUV brands means limited market share growth opportunity
2. Very difficult to find spare parts and get service.
Land Rover Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Land Rover SWOT Analysis:
1. Expanding automobile market and available space for competitors
2. Increasing per capita income and purchasing capability of potential customer base
3. Augmenting the distribution and service network in various countries
Land Rover Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Land Rover are as mentioned:
1.Increasing fuel costs
2.Foreign partnership may weaken brand image; deter UK customers
3. Competition from other big automobile giants offering same level features
4. Product innovations and frugal engineering by competitors
Land Rover Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Land Rover:
5.Porsche
6. Ford
Hence this concludes the Land Rover SWOT analysis.
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About Land Rover
|
Land Rover |
|
|---|---|
| Parent Company |
Tata Motor / Jaguar Land Rover |
| Category |
SUVs, Luxury cars |
| Sector | |
| Tagline/ Slogan |
Above and Beyond |
| USP |
Rugged, authentic, adventurous & freedom loving |
| Land Rover STP | |
| Segmentation |
SUV segment |
| Target Market |
Simple people with a liking for tough cars, Upper middle class |
| Positioning |
Positioned as a premium British heritage icon with off-road capability and on road style statement |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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