Land Rover SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Land Rover analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Land Rover SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Land Rover to benchmark its business & performance as compared to the competitors and industry. As of 2020, Land Rover is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Land Rover competitors and includes Land Rover target market, segmentation, positioning & Unique Selling Proposition (USP).

Land Rover SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Land Rover

Parent Company

Tata Motor / Jaguar Land Rover


SUVs, Luxury cars



Tagline/ Slogan

Above and Beyond


Rugged, authentic, adventurous & freedom loving

Land Rover STP
Land Rover Segmentation

SUV segment

Land Rover Target Market

Simple people with a liking for tough cars, Upper middle class

Land Rover Positioning

Positioned as a premium British heritage icon with off-road capability and on road style statement

Land Rover SWOT Analysis
Land Rover Strengths

Below are the Strengths in the SWOT Analysis of Land Rover:

1. Carbon dioxide off-setting and environment friendly
2. Can pass through flood as high as 1 metre
3. Luxurious interior design

4. 4WD technology with unrivalled all terrain performance
5. One of the most established company in automobile sector

6. Extensive advertising and branding through TVCs online and print media

7. The brand has extensions into coffee, bicycles and pushchairs

Land Rover Weaknesses

Here are the weaknesses in the Land Rover SWOT Analysis:

1.  Intense competition from other global SUV brands means limited market share growth opportunity
2. Very difficult to find spare parts and get service.

Land Rover Opportunities

Following are the Opportunities in Land Rover SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Augmenting the distribution and service network in various countries

Land Rover Threats

The threats in the SWOT Analysis of Land Rover are as mentioned:

1.Increasing fuel costs

2.Foreign partnership may weaken brand image; deter UK customers

3. Competition from other big automobile giants offering same level features

4. Product innovations and frugal engineering by competitors

Land Rover Competition

Below are the top 6 Land Rover competitors:


4.Mercedes Benz


6. Ford

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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