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Land Rover SWOT Analysis

Here is a detailed SWOT analysis of Land Rover covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Automobiles category Read time:

Land Rover Strengths

  1. Carbon dioxide off-setting and environment friendly
  2. Can pass through flood as high as 1 metre
  3. Luxurious interior design
  4. D technology with unrivalled all terrain performance
  5. One of the most established company in automobile sector
  6. Extensive advertising and branding through TVCs online and print media
  7. The brand has extensions into coffee, bicycles and pushchairs

Above are the strengths in the SWOT Analysis of Land Rover. The strengths of Land Rover looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Land Rover Weaknesses

  1.  Intense competition from other global SUV brands means limited market share growth opportunity
  2. Very difficult to find spare parts and get service.

These were the weaknesses in the Land Rover SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Land Rover Opportunities

  1. Expanding automobile market and available space for competitors
  2. Increasing per capita income and purchasing capability of potential customer base
  3. Augmenting the distribution and service network in various countries

Above we covered the opportunities in Land Rover SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Land Rover Threats

  1. Increasing fuel costs
  2. Foreign partnership may weaken brand image; deter UK customers
  3. Competition from other big automobile giants offering same level features
  4. Product innovations and frugal engineering by competitors

The threats in the SWOT Analysis of Land Rover are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Land Rover SWOT analysis.

About Land Rover

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Land Rover
Parent Company

Tata Motor / Jaguar Land Rover
Category

SUVs, Luxury cars
Sector

Automobiles
Tagline/ Slogan

Above and Beyond
USP

Rugged, authentic, adventurous & freedom loving
Land Rover STP
Segmentation

SUV segment
Target Market

Simple people with a liking for tough cars, Upper middle class
Positioning

Positioned as a premium British heritage icon with off-road capability and on road style statement


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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