Published in Automobiles category by MBA Skool Team
Land Rover is one of the leading brands in the automobiles sector. Land Rover SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Land Rover:
Carbon dioxide off-setting and environment friendly
Can pass through flood as high as 1 metre
Luxurious interior design
D technology with unrivalled all terrain performance
One of the most established company in automobile sector
Extensive advertising and branding through TVCs online and print media
The brand has extensions into coffee, bicycles and pushchairs
Above are the strengths in the SWOT Analysis of Land Rover. The strengths of Land Rover looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Land Rover Weaknesses
Intense competition from other global SUV brands means limited market share growth opportunity
Very difficult to find spare parts and get service.
These were the weaknesses in the Land Rover SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Simple people with a liking for tough cars, Upper middle class
Positioned as a premium British heritage icon with off-road capability and on road style statement
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