Land Rover SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

Land Rover SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Land Rover, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Land Rover to benchmark its business & performance as compared to the competitors, and make strategic improvements. Land Rover is one of the leading brands in the automobiles sector.

The article below lists the Land Rover SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Land Rover SWOT Analysis:

SWOT Analysis of Land Rover

For Land Rover, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Land Rover Strengths

The strengths of Land Rover looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Land Rover :

1. Carbon dioxide off-setting and environment friendly
2. Can pass through flood as high as 1 metre
3. Luxurious interior design

4. 4WD technology with unrivalled all terrain performance
5. One of the most established company in automobile sector

6. Extensive advertising and branding through TVCs online and print media

7. The brand has extensions into coffee, bicycles and pushchairs

Land Rover Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Land Rover SWOT Analysis:

1.  Intense competition from other global SUV brands means limited market share growth opportunity
2. Very difficult to find spare parts and get service.

Land Rover Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Land Rover SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Augmenting the distribution and service network in various countries

Land Rover Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Land Rover are as mentioned:

1.Increasing fuel costs

2.Foreign partnership may weaken brand image; deter UK customers

3. Competition from other big automobile giants offering same level features

4. Product innovations and frugal engineering by competitors

Land Rover Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Land Rover:


4.Mercedes Benz


6. Ford

Hence this concludes the Land Rover SWOT analysis.

Continue reading more about the brand/company.

About Land Rover

Land Rover

Parent Company

Tata Motor / Jaguar Land Rover


SUVs, Luxury cars



Tagline/ Slogan

Above and Beyond


Rugged, authentic, adventurous & freedom loving

Land Rover STP

SUV segment

Target Market

Simple people with a liking for tough cars, Upper middle class


Positioned as a premium British heritage icon with off-road capability and on road style statement

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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