Land Rover SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Tata Motor / Jaguar Land Rover

SUVs, Luxury cars

Automobiles

Above and Beyond

Rugged, authentic, adventurous & freedom loving

SUV segment

Simple people with a liking for tough cars, Upper middle class

Positioned as a premium British heritage icon with off-road capability and on road style statement

Below are the Strengths in the SWOT Analysis of Land Rover:

1. Carbon dioxide off-setting and environment friendly
2. Can pass through flood as high as 1 metre
3. Luxurious interior design

4. 4WD technology with unrivalled all terrain performance
5. One of the most established company in automobile sector

6. Extensive advertising and branding through TVCs online and print media

7. The brand has extensions into coffee, bicycles and pushchairs

Here are the weaknesses in the Land Rover SWOT Analysis:

1.  Intense competition from other global SUV brands means limited market share growth opportunity
2. Very difficult to find spare parts and get service.

Following are the Opportunities in Land Rover SWOT Analysis:

1. Expanding automobile market and available space for competitors

2. Increasing per capita income and purchasing capability of potential customer base

3. Augmenting the distribution and service network in various countries

The threats in the SWOT Analysis of Land Rover are as mentioned:

1.Increasing fuel costs

2.Foreign partnership may weaken brand image; deter UK customers

3. Competition from other big automobile giants offering same level features

4. Product innovations and frugal engineering by competitors

Below are the top 6 Land Rover competitors:

1.BMW
2.Audi
3.Cherokee

4.Mercedes Benz

5.Porsche

6. Ford