Land Rover SWOT Analysis, Competitors, STP & USP
SWOT analysis of Land Rover analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Land Rover SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Land Rover to benchmark its business & performance as compared to the competitors and industry. Land Rover is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Land Rover competitors and includes Land Rover target market, segmentation, positioning & Unique Selling Proposition (USP).
|
Land Rover |
|
|---|---|
| Parent Company |
Tata Motor / Jaguar Land Rover |
| Category |
SUVs, Luxury cars |
| Sector | |
| Tagline/ Slogan |
Above and Beyond |
| USP |
Rugged, authentic, adventurous & freedom loving |
| Land Rover STP | |
| Land Rover Segmentation |
SUV segment |
| Land Rover Target Market |
Simple people with a liking for tough cars, Upper middle class |
| Land Rover Positioning |
Positioned as a premium British heritage icon with off-road capability and on road style statement |
| Land Rover SWOT Analysis | |
| Land Rover Strengths |
Below are the Strengths in the SWOT Analysis of Land Rover: 1. Carbon dioxide off-setting and environment friendly 4. 4WD technology with unrivalled all terrain performance 6. Extensive advertising and branding through TVCs online and print media 7. The brand has extensions into coffee, bicycles and pushchairs |
| Land Rover Weaknesses |
Here are the weaknesses in the Land Rover SWOT Analysis: 1. Intense competition from other global SUV brands means limited market share growth opportunity |
| Land Rover Opportunities |
Following are the Opportunities in Land Rover SWOT Analysis: 1. Expanding automobile market and available space for competitors 2. Increasing per capita income and purchasing capability of potential customer base 3. Augmenting the distribution and service network in various countries |
| Land Rover Threats |
The threats in the SWOT Analysis of Land Rover are as mentioned: 1.Increasing fuel costs 2.Foreign partnership may weaken brand image; deter UK customers 3. Competition from other big automobile giants offering same level features 4. Product innovations and frugal engineering by competitors |
| Land Rover Competition | |
| Competitors |
Below are the top 6 Land Rover competitors: 5.Porsche 6. Ford |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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