General Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of General Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In General Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like General Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, General Motors is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top General Motors competitors and includes General Motors target market, segmentation, positioning & Unique Selling Proposition (USP).

General Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
General Motors Brand Analysis
Parent Company

General Motors


SUVs, Hatchbacks, Sedans



Tagline/ Slogan

People in motion


Comprehensive range of vehicles globally

General Motors STP
General Motors Segmentation

Complete automobile segment including SUV, Hatchback, Sedans,

General Motors Target Market

Young executives, households

General Motors Positioning

Passionate about earning customers for life

General Motors Product Portfolio

Alpheon            Chevrolet

Buick                 GMC

Cadillac             Holden

HSV                    Opel

Vauxhall            Wuling

Baojun              Jie Fang


The above mentioned brands are the prominent products under the General Motors product portfolio.

General Motors SWOT Analysis
General Motors Strengths

Below are the Strengths in the SWOT Analysis of General Motors:

1. Sells vehicles in 35+ countries with many brands in its portfolio
2. Market leader globally in sales for decades, most by any car maker
3. Brand equity is strong with more than 200,000 employees
4. Global presence with close to 400 facilities

5.Strong presence in China, India alongwith US & Europe

6. Prominently performing brands – Cadillac, GMC, Chevrolet, Buick

7. Huge market share in USA, strong domestic market

8. The brand has also participated in several motorsport events

9. Strong focus on marketing through TVCs, online and sponsorship of global events

General Motors Weaknesses

Here are the weaknesses in the General Motors SWOT Analysis:

1. Intense global competition means margins are less and limited market share

2. Car recalls have hurt the brand image in the past

General Motors Opportunities

Following are the Opportunities in General Motors SWOT Analysis:

1.Increasing acceptance of eco-friendly cars
2.Increasing purchasing capacity of people to afford cars
3.Changing customer need

4. Increasing demand for automobiles in developing nations

General Motors Threats

The threats in the SWOT Analysis of General Motors are as mentioned:

1.Fluctuating fuel prices
2.Intense competition means low market share
3.Emission regulations and govt policies

General Motors Competition

Below are the top 7 General Motors competitors:


4. Toyota

5. Honda

6. Hyundai

8. Tata Motors

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to General Motors. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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