Published in Automobiles category by MBA Skool Team
General Motors is one of the leading brands in the automobiles sector. General Motors SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of General Motors:
General Motors is one of the largest automobile manufacturers which sells vehicles in more than 100 countries
General Motors is a market leader globally by sales, with more than 10 million units being sold in a year at its peak
More than 100,000 employees are working for the company globally
The company has a strong global presence with hundreds of facilities serving international customers
Apart from the USA, General Motors has a strong presence in Europe, Asia, Australia and South America
The most prominent & popular brands under GM are Cadillac, GMC, Chevrolet and Buick
General Motors has a huge market share in USA which is one of the strongest in the domestic market
The brand has also regularly featured in several motorsport events
Strong focus on marketing through TVCs, online and sponsorship of global events
The company has invested in research & development of self driving cars as well as hybrid, electric and plug-in vehicles
During the 2020 pandemic, General Motors also used their technology to manufacture life saving ventilators
The brand has also adopted digital marketing and ensured of having a strong online presence via social media channels, video content and online ads
Above are the strengths in the SWOT Analysis of General Motors. The strengths of General Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
General Motors Weaknesses
Intense global competition means margins are less and limited market share
Car recalls in the past have hurt the brand image of General Motors
These were the weaknesses in the General Motors SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Complete automobile segment including SUV, Hatchback, Sedans
Young executives & urban households
Passionate about earning customers for life
General Motors Product Portfolio
The above mentioned brands are the prominent products under the General Motors product portfolio.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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