General Motors SWOT Analysis

Published by MBA Skool Team, Last Updated: June 03, 2023

General Motors SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of General Motors, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

General Motors is one of the leading brands in the automobiles sector. The article below lists the General Motors SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

General Motors Strengths

The strengths of General Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of General Motors :

1. General Motors is one of the largest automobile manufacturers which sells vehicles in more than 100 countries

2. General Motors is a market leader globally by sales, with more than 10 million units being sold in a year at its peak

3. More than 100,000 employees are working for the company globally

4. The company has a strong global presence with hundreds of facilities serving international customers

5. Apart from the USA, General Motors has a strong presence in Europe, Asia, Australia and South America

6. The most prominent & popular brands under GM are Cadillac, GMC, Chevrolet and Buick

7. General Motors has a huge market share in USA which is one of the strongest in the domestic market

8. The brand has also regularly featured in several motorsport events

9. Strong focus on marketing through TVCs, online and sponsorship of global events

10. The company has invested in research & development of self driving cars as well as hybrid, electric and plug-in vehicles

11. During the 2020 pandemic, General Motors also used their technology to manufacture life saving ventilators

12. The brand has also adopted digital marketing and ensured of having a strong online presence via social media channels, video content and online ads

General Motors Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the General Motors SWOT Analysis:

1. Intense global competition means margins are less and limited market share

2. Car recalls in the past have hurt the brand image of General Motors

General Motors Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in General Motors SWOT Analysis:

1.Increasing acceptance of eco-friendly, hybrid & electric cars is an opportunity for General motors to grow

2.Increasing purchasing capacity of people to afford cars

3. Increasing demand for automobiles in developing nations can be tapped by the company by international expansion

General Motors Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of General Motors are as mentioned:

1. Fluctuating fuel prices and better public transport can discourage people from purchasing their own vehicle

2. Intense competition from global automobile players means lesser margins and more investments needed by General Motors

3. Emission regulations, government policies, economic recessions etc. can all impact the business

Hence this concludes the General Motors SWOT analysis.

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About General Motors

General Motors Overview
Parent Company

General Motors


SUVs, Hatchbacks, Sedans



Tagline/ Slogan

People in motion


Comprehensive range of vehicles globally

General Motors STP

Complete automobile segment including SUV, Hatchback, Sedans

Target Market

Young executives & urban households


Passionate about earning customers for life

General Motors Product Portfolio

1. Chevrolet

2. Cadillac

3. GMC

4. Buick

The above mentioned brands are the prominent products under the General Motors product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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