Suzuki Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Suzuki Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Suzuki Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Suzuki Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, Suzuki Motors is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Suzuki Motors competitors and includes Suzuki Motors target market, segmentation, positioning & Unique Selling Proposition (USP).

Suzuki Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Suzuki Motors Brand Analysis
Parent Company

Suzuki Motor Corporation


Motorcycles, Scooters



Tagline/ Slogan

Way of Life


Suzuki is Japan's 4th largest automobile manufacturer

Suzuki Motors STP
Suzuki Motors Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

Suzuki Motors Target Market

Middle class youth from the age bracket of 25-35

Suzuki Motors Positioning

Powerful sports bikes for high speed and performance

Suzuki Motors Product Portfolio

1. Suzuki Boulevard         2. Suzuki Hayabusa

The above mentioned brands are the prominent products under the Suzuki Motors product portfolio.

Suzuki Motors SWOT Analysis
Suzuki Motors Strengths

Below are the Strengths in the SWOT Analysis of Suzuki Motors:

1. Size and scale of parent company

2. Effective Advertising Capability globally

3. High emphasis on R and D, especially in motorsport

4. Established market distribution channel and popular brand name
5. Suzuki Motors manufacturers automobiles, Engines, Motorcycles

ATVs, Outboard Motors
6. Has over 50,000 employees globally

Suzuki Motors Weaknesses

Here are the weaknesses in the Suzuki Motors SWOT Analysis:

1.Yet to make a stronghold in the emerging markets like India

Suzuki Motors Opportunities

Following are the Opportunities in Suzuki Motors SWOT Analysis:

1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets

Suzuki Motors Threats

The threats in the SWOT Analysis of Suzuki Motors are as mentioned:

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales

Suzuki Motors Competition

Below are the top 7 Suzuki Motors competitors:

1. Bajaj Auto Limited
2. Hero Motor Corp (Hero Honda)
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Suzuki Motors. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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