Suzuki SWOT Analysis
Suzuki is one of the leading brands in the automobiles sector. Suzuki SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Suzuki:
Quick Glance:
Suzuki Strengths
- Size and scale of parent company
- Effective Advertising Capability globally
- High emphasis on R and D, especially in motorsport
- Established market distribution channel and popular brand name
- Suzuki Motors manufacturers automobiles, Engines, Motorcycles
- ATVs, Outboard Motors
- Has over 50,000 employees globally
Above are the strengths in the SWOT Analysis of Suzuki. The strengths of Suzuki looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Suzuki Weaknesses
- Yet to make a stronghold in the emerging markets like India
These were the weaknesses in the Suzuki SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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Suzuki Opportunities
- Two-wheeler segment is one of the most growing industries
- Export of bikes is limited i.e. untapped international markets
Above we covered the opportunities in Suzuki SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Suzuki Threats
- Strong competition from Indian as well as international brands
- Dependence on government policies and rising fuel prices
- Better public transport will affect two-wheeler sales
The threats in the SWOT Analysis of Suzuki are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Suzuki SWOT analysis.
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About Suzuki
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Suzuki Overview | |
|---|---|
| Parent Company |
Suzuki Motor Corporation |
| Category |
Motorcycles, Scooters |
| Sector | |
| Tagline/ Slogan |
Way of Life |
| USP |
Suzuki is Japan's 4th largest automobile manufacturer |
| Suzuki STP | |
| Segmentation |
Middle-class people who want a bike that is stylish and gives a good mileage |
| Target Market |
Middle class youth from the age bracket of 25-35 |
| Positioning |
Powerful sports bikes for high speed and performance |
| Suzuki Product Portfolio | |
| Brands |
1. Suzuki Boulevard 2. Suzuki Hayabusa The above mentioned brands are the prominent products under the Suzuki product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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