Suzuki Motors SWOT Analysis
Suzuki Motors SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Suzuki Motors, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Suzuki Motors is one of the leading brands in the automobiles sector. The article below lists the Suzuki Motors SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Suzuki Motors Strengths
The strengths of Suzuki Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Suzuki Motors :
1. Size and scale of parent company
2. Effective Advertising Capability globally
3. High emphasis on R and D, especially in motorsport
4. Established market distribution channel and popular brand name
5. Suzuki Motors manufacturers automobiles, Engines, Motorcycles
ATVs, Outboard Motors
6. Has over 50,000 employees globally
Suzuki Motors Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Suzuki Motors SWOT Analysis:
1.Yet to make a stronghold in the emerging markets like India
Suzuki Motors Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Suzuki Motors SWOT Analysis:
1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets
Suzuki Motors Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Suzuki Motors are as mentioned:
1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales
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Hence this concludes the Suzuki Motors SWOT analysis.
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About Suzuki Motors
| Suzuki Motors Overview | |
|---|---|
| Parent Company |
Suzuki Motor Corporation |
| Category |
Motorcycles, Scooters |
| Sector | |
| Tagline/ Slogan |
Way of Life |
| USP |
Suzuki is Japan's 4th largest automobile manufacturer |
| Suzuki Motors STP | |
| Segmentation |
Middle-class people who want a bike that is stylish and gives a good mileage |
| Target Market |
Middle class youth from the age bracket of 25-35 |
| Positioning |
Powerful sports bikes for high speed and performance |
| Suzuki Motors Product Portfolio | |
| Brands |
1. Suzuki Boulevard 2. Suzuki Hayabusa The above mentioned brands are the prominent products under the Suzuki Motors product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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