Suzuki Motors SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Suzuki Motors analyses the brand by its strengths, weaknesses, opportunities & threats. In Suzuki Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Suzuki Motors to benchmark its business & performance as compared to the competitors. Suzuki Motors is one of the leading brands in the automobiles sector.

The article below lists the Suzuki Motors SWOT (Strengths, Weaknesses, Opportunities, Threats), top Suzuki Motors competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

About Suzuki Motors

Suzuki Motors Overview
Parent Company

Suzuki Motor Corporation

Category

Motorcycles, Scooters

Sector

Automobiles

Tagline/ Slogan

Way of Life

USP

Suzuki is Japan's 4th largest automobile manufacturer

Suzuki Motors STP
Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

Target Market

Middle class youth from the age bracket of 25-35

Positioning

Powerful sports bikes for high speed and performance

Suzuki Motors Product Portfolio
Brands

1. Suzuki Boulevard         2. Suzuki Hayabusa

The above mentioned brands are the prominent products under the Suzuki Motors product portfolio.

SWOT Analysis of Suzuki Motors

For Suzuki Motors, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Suzuki Motors SWOT Analysis:

Suzuki Motors Strengths

The strengths of Suzuki Motors looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Suzuki Motors :

1. Size and scale of parent company

2. Effective Advertising Capability globally

3. High emphasis on R and D, especially in motorsport

4. Established market distribution channel and popular brand name
5. Suzuki Motors manufacturers automobiles, Engines, Motorcycles

ATVs, Outboard Motors
6. Has over 50,000 employees globally

Suzuki Motors Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Suzuki Motors SWOT Analysis:

1.Yet to make a stronghold in the emerging markets like India


Suzuki Motors Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Suzuki Motors SWOT Analysis:

1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets


Suzuki Motors Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Suzuki Motors are as mentioned:

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales

Suzuki Motors Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 7 competitors of Suzuki Motors:

1. Bajaj Auto Limited
2. Hero Motor Corp (Hero Honda)
3.TVS
4.Yamaha
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Suzuki Motors. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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