TVS Motors SWOT Analysis
TVS Motors is one of the leading brands in the automobiles sector. TVS Motors SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TVS Motors:
Quick Glance:
TVS Motors Strengths
- Huge brand equity and one of the biggest players in the two wheelers Indian market
- Excellent R&D, and wide variety of products in every segment
- Excellent distribution and good number of service centers
- TVS Group has over 40,000 employees and a customer reach of over 15 million
- Associating itself with celebrity brand ambassadors
- ‘Scooty’ as a brand has become a second name for the scooterrate segment
Above are the strengths in the SWOT Analysis of TVS Motors. The strengths of TVS Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TVS Motors Weaknesses
- Absence in the premium bike segment
These were the weaknesses in the TVS Motors SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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TVS Motors Opportunities
- Two-wheeler segment is one of the most growing industries
- Export of bikes is limited i.e. untapped international markets
Above we covered the opportunities in TVS Motors SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TVS Motors Threats
- Strong competition from Indian as well as international brands
- Dependence on government policies and rising fuel prices
- Better public transport will affect two-wheeler sales
The threats in the SWOT Analysis of TVS Motors are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the TVS Motors SWOT analysis.
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About TVS Motors
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| TVS Motors Overview | |
|---|---|
| Parent Company |
TVS Group |
| Category |
Motorcycles, Scooters |
| Sector | |
| Tagline/ Slogan |
We love to see you smile |
| USP |
One of the largest three two-wheeler manufacturers in India |
| TVS Motors STP | |
| Segmentation |
Middle-class people who want a bike that is stylish and gives a good mileage |
| Target Market |
Middle class youth from the age bracket of 25-35 |
| Positioning |
Bikes which will bring a smile in the lives of customers |
| TVS Motors Product Portfolio | |
| Brands |
1. TVS Apache The above mentioned brands are the prominent products under the TVS Motors product portfolio. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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