TVS Motors SWOT Analysis, USP & Competitors

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SWOT Analysis of TVS Motors with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

TVS Motors

Parent Company

TVS Group


Motorcycles, Scooters



Tagline/ Slogan

We love to see you smile


One of the largest three two-wheeler manufacturers in India



Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Middle class youth from the age bracket of 25-35


Bikes which will bring a smile in the lives of customers

Product Portfolio


1. TVS Apache                      2.TVS Scooty

3. TVS Victor

SWOT Analysis


1. Huge brand equity and one of the biggest players in the two wheelers Indian market

2. Excellent R&D, and wide variety of products in every segment

3. Excellent distribution and good number of service centers
4. TVS Group has over 40,000 employees and a customer reach of over 15 million
5. Associating itself with celebrity brand ambassadors
6. ‘Scooty’ as a brand has become a second name for the scooterrate segment


1. Absence in the premium  bike segment


1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets


1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales



1. Bajaj Auto Limited
2. Hero Motor Corp (Hero Honda)
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike

The table above concludes the TVS Motors SWOT analysis along with its marketing and brand parameters.


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