TVS Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of TVS Motors analyses the brand/company with its strengths, weaknesses, opportunities & threats. In TVS Motors SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like TVS Motors to benchmark its business & performance as compared to the competitors and industry. As of 2020, TVS Motors is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top TVS Motors competitors and includes TVS Motors target market, segmentation, positioning & Unique Selling Proposition (USP).

TVS Motors SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
TVS Motors Brand Analysis
Parent Company

TVS Group

Category

Motorcycles, Scooters

Sector

Automobiles

Tagline/ Slogan

We love to see you smile

USP

One of the largest three two-wheeler manufacturers in India

TVS Motors STP
TVS Motors Segmentation

Middle-class people who want a bike that is stylish and gives a good mileage

TVS Motors Target Market

Middle class youth from the age bracket of 25-35

TVS Motors Positioning

Bikes which will bring a smile in the lives of customers

TVS Motors Product Portfolio
Brands

1. TVS Apache                      2.TVS Scooty

3. TVS Victor

The above mentioned brands are the prominent products under the TVS Motors product portfolio.

TVS Motors SWOT Analysis
TVS Motors Strengths

Below are the Strengths in the SWOT Analysis of TVS Motors:

1. Huge brand equity and one of the biggest players in the two wheelers Indian market

2. Excellent R&D, and wide variety of products in every segment

3. Excellent distribution and good number of service centers
4. TVS Group has over 40,000 employees and a customer reach of over 15 million
5. Associating itself with celebrity brand ambassadors
6. ‘Scooty’ as a brand has become a second name for the scooterrate segment

TVS Motors Weaknesses

Here are the weaknesses in the TVS Motors SWOT Analysis:

1. Absence in the premium  bike segment

TVS Motors Opportunities

Following are the Opportunities in TVS Motors SWOT Analysis:

1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets

TVS Motors Threats

The threats in the SWOT Analysis of TVS Motors are as mentioned:

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales

TVS Motors Competition
Competitors

Below are the top 7 TVS Motors competitors:

1. Bajaj Auto Limited
2. Hero Motor Corp (Hero Honda)
3.Yamaha
4.Suzuki
5. Harley Davidson
6. Royal Enfield
7. Ducati Superbike


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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