TVS Motors SWOT Analysis

TVS Motors SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of TVS Motors, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

TVS Motors is one of the leading brands in the automobiles sector. The article below lists the TVS Motors SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

TVS Motors Strengths

The strengths of TVS Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of TVS Motors :

1. Huge brand equity and one of the biggest players in the two wheelers Indian market

2. Excellent R&D, and wide variety of products in every segment

3. Excellent distribution and good number of service centers
4. TVS Group has over 40,000 employees and a customer reach of over 15 million
5. Associating itself with celebrity brand ambassadors
6. ‘Scooty’ as a brand has become a second name for the scooterrate segment

TVS Motors Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the TVS Motors SWOT Analysis:

1. Absence in the premium  bike segment

TVS Motors Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in TVS Motors SWOT Analysis:

1.Two-wheeler segment is one of the most growing industries
2.Export of bikes is limited i.e. untapped international markets

TVS Motors Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of TVS Motors are as mentioned:

1. Strong competition from Indian as well as international brands
2. Dependence on government policies and rising fuel prices
3. Better public transport will affect two-wheeler sales

Hence this concludes the TVS Motors SWOT analysis.

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About TVS Motors

TVS Motors Overview
Parent Company	TVS Group
Category	Motorcycles, Scooters
Sector	Automobiles
Tagline/ Slogan	We love to see you smile
USP	One of the largest three two-wheeler manufacturers in India
TVS Motors STP
Segmentation	Middle-class people who want a bike that is stylish and gives a good mileage
Target Market	Middle class youth from the age bracket of 25-35
Positioning	Bikes which will bring a smile in the lives of customers
TVS Motors Product Portfolio
Brands	1. TVS Apache 2. TVS Scooty 3. TVS Victor The above mentioned brands are the prominent products under the TVS Motors product portfolio.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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