Published in Automobiles category by MBA Skool Team
TVS Motors is one of the leading brands in the automobiles sector. TVS Motors SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of TVS Motors:
Huge brand equity and one of the biggest players in the two wheelers Indian market
Excellent R&D, and wide variety of products in every segment
Excellent distribution and good number of service centers
TVS Group has over 40,000 employees and a customer reach of over 15 million
Associating itself with celebrity brand ambassadors
‘Scooty’ as a brand has become a second name for the scooterrate segment
Above are the strengths in the SWOT Analysis of TVS Motors. The strengths of TVS Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TVS Motors Weaknesses
Absence in the premium bike segment
These were the weaknesses in the TVS Motors SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
One of the largest three two-wheeler manufacturers in India
TVS Motors STP
Middle-class people who want a bike that is stylish and gives a good mileage
Middle class youth from the age bracket of 25-35
Bikes which will bring a smile in the lives of customers
TVS Motors Product Portfolio
1. TVS Apache 2. TVS Scooty 3. TVS Victor
The above mentioned brands are the prominent products under the TVS Motors product portfolio.
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